Measure
Build a reliable view of how many people arrive, leave and use your physical locations.
Measure visitor traffic accurately, understand how it changes and connect footfall with the context behind performance.
Illustrative data
Leave your company and email, and we'll get in touch to explore where CountMatters could create useful insight.
Start with reliable measurement. Analyse how traffic develops. Add more context when you need to understand what is driving performance.
Build a reliable view of how many people arrive, leave and use your physical locations.
See how traffic develops over time, compare periods and locations, and identify patterns that deserve attention.
Add context such as passerby traffic, capture rate, dwell time and commercial data to understand more of the visitor journey.
Use actual visitor patterns to inform staffing, capacity and operations.
Compare periods and locations using consistent data to see what actually stands out.
Identify changes, outliers and opportunities that deserve investigation or action.
Use the AI assistant to explore trends, compare locations, create reports and find opportunities in your visitor data.
Work from a common data foundation when comparing trends, periods and locations.
Make visitor data available to reporting, analytics and other business systems through integrations.
Get the decision context you need without making individual identification the purpose of the analysis.
From retail and shopping centres to transport, cities and public buildings, CountMatters helps organisations understand how people use physical spaces.
Stores, chains & commercial spaces
Centres, malls & portfolios
Stations, terminals & passenger environments
Streets, districts & public spaces
Museums, libraries & civic facilities
Venues, arenas & event spaces
Start with accurate counting. Add analytics to understand performance. Go deeper with Visitor Intelligence when you need more context.
Know how many people are there.
Accurate visitor counts across entrances, locations and portfolios.
EXPLORE PEOPLE COUNTING →
Understand how traffic is changing.
Compare periods, peak times and locations to see what is driving performance.
EXPLORE FOOTFALL ANALYTICS →
Understand what happens beyond the count.
Connect footfall with capture, dwell and commercial context for a more complete view.
EXPLORE VISITOR INTELLIGENCE →From one entrance to an entire portfolio: consistent visitor data, analysis you can trust and insight that supports real decisions.
Measure visits and behaviour without making personal identity a requirement for the analysis.
Compare hours, days, periods and locations on the same data foundation.
Explore trends, compare locations, find opportunities and build reports by asking questions about your visitor data in everyday language.
Scale from one location to a larger portfolio without losing data comparability.
Combine visitor data with other business systems when you need more context around performance.
Make visitor data useful for operations, marketing, location management and leadership.
CountMatters combines local market understanding with decades of international experience in people counting and visitor analytics.
Decades of experience in people counting and visitor analytics.
Experience from installations across markets, industries and physical environments.
Focused on markets where data quality, operational reliability and long-term partnerships matter.
We combine enterprise experience with an understanding of local markets, requirements and customer needs.
We are very satisfied with the staff planning tool, it has already helped us achieve efficient planning and increased revenue.
Helge Bjørklund
Founder and Partner, BJØRKLUND chainCountMatters really wanted to understand our needs and I can only say that the daily support and delivery from CountMatters is unmatched. We as customers are taken very seriously and the support is proactive and immediate.
Niklas Holz
International Business Developer, Søstrene Grenes Import A/SI am very satisfied with the Xperio portal. The dashboard provides a comprehensive view of how the stores are performing and I can immediately see which stores are doing best. In addition, I can easily compare and analyze data by day, week, month, or year.
Torstein Heldal
Center Manager, Oslo S and ØstbanehallenI think it works very well, CountMatters always provides quick service and responds quickly. The Xperio platform is also easy to use.
Hanna Svenaeus
Administrative Manager, Ragde EiendomNo matter how big or small the task is, CountMatters always responds quickly and is eager to help. I am very satisfied with CountMatters and the services they offer so we can monitor and work with our visitor data on a daily basis.
Sigve Mydland
Center Manager, Herbarium Shopping CenterWe have a good cooperation with CountMatters, which offers flexible solutions and personal service.
Göran Kirsch
Head of Security, Skansen, StockholmIn my role as responsible for statistics, these visitor counters are an invaluable help and the CountMatters visitor counter is easy to use.
Malin Johansson
Librarian, TÄBY LIBRARY, StockholmWe are satisfied. It has been running smoothly and consistently with CountMatters.
Thomas Hallin
Librarian, TÄBY LIBRARYWe are very satisfied with CountMatters support – Mr. Chaghouani and his team are very easy to work with and have largely adapted to our requirements. Criticism is received without hard feelings and they always try to find practical solutions to our problems.
Christine Glasow
Center Management, Seemaxx Outlet Center RadolfzellShort communication paths and response times. CountMatters way of working is pragmatic and goal-oriented. They always support us in finding quick solutions to our tasks. I would especially like to highlight CountMatters innovative capabilities in this regard.
Björn Küster
Project Manager, ECE Projektmanagement G.m.b.H & Co. KGCountMatters support team can solve problems quickly. Xperio Software is convenient and easy to use. Able to see real-time data on the number of people who enter Fashion Island. Feeling confident with the accuracy rate, +95% in the accuracy test every quarter. Overall, the counting solution from CountMatters is a very useful system for the Marketing Team to analyze the behavior of our customers.
Pornthep Butrsutthiwong (Duang)
Senior Supervisor – Building Management, Siam Retail Management Co., Ltd (Fashion Island Bangkok)Tell us a little about your organisation and locations. We’ll help you identify where visitor data could support better decisions.
Measure how many people arrive and leave.
Understand how visitor traffic is changing.
Understand more of the context behind the visit.
Leave your company and email, and we’ll get in touch to explore where CountMatters could create useful insight.
A short conversation. No obligation.
For over 30 years, CountMatters has defined the standard in visitor analytics.
As the original innovators of people counting, we transform foot traffic into business intelligence.
For over 30 years, CountMatters has defined the standard in visitor analytics.
As the original innovators of people counting, we transform foot traffic into business intelligence.