PEOPLE COUNTING AT SARA KULTURHUS: REAL-TIME VISITOR INSIGHT

One of the world’s tallest timber buildings runs on real-time visitor data. Sara Kulturhus in Skellefteå chose CountMatters to deliver precise people counting with 3D sensors and the Xperio analytics platform — improving safety, service, and day-to-day operations.

WHY SARA KULTURHUS NEEDED RELIABLE VISITOR DATA

Across 20 storeys of culture, hospitality and events, managers need to know how many people are inside, which entrances visitors prefer, and how flows shift over time. Live insight supports fire safety, staffing and wayfinding, while historical trends guide programming and facility planning.

COUNTMATTERS SOLUTION: SENSORS + XPERIO DASHBOARDS

1. 3D PEOPLE-COUNTING SENSORS at entrances register accurate in/out movements in real time. Only movement events are processed — no images stored.
2. XPERIO REAL-TIME visualises occupancy per entrance and per venue, updates continuously, and lets teams set custom thresholds for alerts.
3. REPORTING & TRENDS convert raw counts into KPIs: peak hours, dwell patterns, conversion to ticketed areas, and event impact.

BENEFITS FOR OPERATIONS & VISITORS

• Safer capacity: Live occupancy helps teams keep floors and venues within limits.
• Smoother flows: Entrance usage and queue insights improve signage and staffing.
• Better planning: Trend analysis informs programming, opening hours and partner leasing.
• GDPR-ready: Anonymous data, EU hosting and role-based access controls.

USE CASES ACROSS THE BUILDING

EVENTS & PERFORMANCE SPACES

• Before doors: Expected peak times and entrance distribution.
• During events: Live occupancy by zone with alerts at thresholds.
• Afterwards: Heat periods and flow back-to-street for crowd management.

LIBRARY, GALLERIES & PUBLIC AREAS

• Daily and seasonal trends for staffing and programming.
• Evidence for funding and community impact reporting.

HOTEL, RESTAURANT & SKY BAR

• Footfall patterns that align service levels and opening hours with demand.
• Campaign evaluation using visitor uplift during targeted periods.

IMPLEMENTATION IN FOUR STEPS

1. Survey: Confirm entrances, ceiling heights and fields of view.
2. Install: Mount sensors, connect to secure network, validate counts with walk-tests.
3. Configure: Set zones, thresholds and roles in Xperio; enable real-time tiles and alerts.
4. Adopt: Train ops, security and visitor services; publish weekly KPI snapshots.

PRIVACY & SECURITY

FAQ

HOW ACCURATE ARE THE COUNTS?

3D people-counting sensors provide high precision at entrances and are validated on-site with calibration walk-tests.

CAN WE ADD MORE ENTRANCES OR FLOORS?

Yes. The system scales to additional doors and zones; Xperio aggregates everything in one dashboard.

CAN DATA FEED SIGNAGE?

Live occupancy can drive digital signage for remaining capacity or queue guidance during events.

READY TO TURN VISITOR FLOWS INTO ACTIONABLE KPIS?

Book a Demo — Optimize Staffing & Capacity