See the whole customer journey. Not just the footfall number.
People Counting tells you how many people arrive. Visitor Intelligence connects footfall with passerby traffic, capture rate, dwell time, demographics, and sales – giving you a more complete view of the physical customer journey.
Knowing how many people entered is only the starting point. To improve performance, you need to understand what happened before the visit, during the visit, and through to purchase.
Visitor Intelligence connects traffic, capture rate, dwell time, and conversion so you can see where commercial potential is created – and where it is lost.
Measure how many people pass your location and quantify the opportunity directly outside your door.
Compare passerby traffic with actual visits and see how effectively your location, entrance, and activity attract people inside.
See how long people stay and which areas hold attention. Dwell time becomes a measurable signal of engagement.
Connect visitor data with sales data and determine whether the problem is traffic, capture rate, or conversion.
When the KPIs are connected, you can distinguish a traffic problem from an engagement problem or a conversion problem – and act accordingly.
Understand who visits, where they engage, when behaviour changes, and how locations compare.
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