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VISITOR INTELLIGENCE

UNDERSTAND MORE THAN HOW MANY PEOPLE COME.

Add context to your visitor counts.

Visitor counts show what is happening to traffic. Visitor Intelligence adds passerby traffic, capture rate, dwell time, age and gender, and commercial data to provide more context around what might be behind it.

TALK TO COUNTMATTERS SEE WHAT YOU CAN UNDERSTAND
MORE DATA SIGNALS MORE CONTEXT MORE QUESTIONS ANSWERED
Visualisation of visitor data from passerby traffic and visits to dwell time, age and gender, and commercial data
Combine visitor counts with additional data sources to investigate what happens before, during and after the visit.

30+ YEARS OF ACTIONABLE INSIGHTS

Holme Gaard Værk-1
Grindsted Handel
Dansk - Vi klær familien på
Skousen
KLP-1
Steen & Strøm-1
BabySam
ECE-1
Hummel
NewYorker
Tic-1
Momu Moesgaard Museum
Nyborg Bibliotek-1
Nic. Christiansen Gruppen
Bloms Butikker-1
MEC-1
Tarm HAndelsforening
Sportmaster - Vild med sport
Bjørklund Lykkesmed
Hobbii
FROM VISITOR COUNTS TO CONTEXT

The visitor count is the starting point.
Context tells you more.

Visitor counts show how many people came. But they do not show how many passed without entering, how long visitors stayed, the visitor mix, or how commercial results developed.

Visitor Intelligence adds these signals around the visitor count. This lets you see more of the visitor journey in context and investigate what might be behind changes in traffic.

THE STARTING POINT

PEOPLE COUNTING

VISITORS 12,482 How many came in?

Reliable visitor counts provide the foundation for tracking traffic and seeing how it changes over time.

ADD CONTEXT

VISITOR INTELLIGENCE

PASSERBY TRAFFIC How many pass by?
CAPTURE RATE What share enters?
DWELL TIME How long do they stay?
AGE & GENDER What is the visitor mix?
COMMERCIAL DATA How are results developing?
WHAT YOU GET More signals around the same visit — so you can investigate what might be behind the change.
SEE MORE OF THE CUSTOMER JOURNEY

From people passing by
to commercial results.

The visitor count shows only one part of the physical customer journey. Add passerby traffic, capture rate, dwell time, visitor mix and commercial data to see more of the journey in context.

This lets you compare the signals, see where patterns change and identify which parts of the customer journey deserve a closer look.

01 SEE THE TRAFFIC OUTSIDE
02 UNDERSTAND THE VISIT INSIDE
03 COMPARE WITH COMMERCIAL RESULTS
Shopping environment with visitors and data on passerby traffic, visits, dwell time and commercial results
SEE MORE OF THE SAME CUSTOMER JOURNEY
One physical customer journey. More signals. More context.
01
PASSERBY TRAFFIC

How many people pass the location?

See how many people pass the location and how passerby traffic changes over time.

ADDS CONTEXT TO How many people could have entered.
02
CAPTURE RATE

What share comes inside?

Compare passerby traffic with actual visits to see what share of the traffic outside becomes a visit.

ADDS CONTEXT TO The relationship between traffic outside and visits inside.
03
DWELL TIME

How long do they stay?

See how long visitors stay at the location and how dwell time varies across periods and areas.

ADDS CONTEXT TO What happens after visitors enter.
04
AGE & GENDER

What is the visitor mix?

See how visitors are distributed by age and gender, and how the visitor mix varies across periods and locations.

ADDS CONTEXT TO How the visitor mix varies.
05
COMMERCIAL DATA

How are commercial results developing?

Put visitor counts alongside sales or transaction data to see how traffic and commercial results develop side by side.

ADDS CONTEXT TO The relationship between visitor traffic and commercial development.
VISITOR INTELLIGENCE

No single measurement explains the entire customer journey. Viewed together, the signals make it easier to see where patterns change — and what deserves a closer look.

Visitor data visualised across time, location and visitor mix
SEE THE PATTERNS IN CONTEXT

The same visitor count.
More ways to understand it.

See how visitor traffic, dwell time and visitor mix vary over time and across locations. Viewed together, these signals make it easier to spot patterns and differences that visitor counts alone do not show.

THE SAME DATA. DIFFERENT QUESTIONS.

One shared data foundation.
Relevant across the organisation.

Visitor Intelligence brings multiple signals from the customer journey into the same context. Marketing, location management, operations and leadership can use the same data foundation to investigate different questions.

MARKETING

What happens to visitor patterns around a campaign?

Compare passerby traffic, capture rate, dwell time and commercial results before, during and after the campaign period.

OPERATIONS

When and where is visitor activity highest?

See traffic, visit and dwell patterns throughout the day and across areas as a basis for operational priorities.

VISITOR
INTELLIGENCE ONE DATA FOUNDATION · MULTIPLE PERSPECTIVES
LOCATION MANAGEMENT

Where does this location stand out?

Compare traffic, capture rate, dwell time, visitor mix and commercial data with other locations to see where the patterns differ.

LEADERSHIP

How is the visitor picture developing over time?

Track traffic, capture rate, dwell time and commercial results across locations to see where change is happening.

THE SAME DATA FOUNDATION. DIFFERENT PERSPECTIVES.

Different teams can investigate the same visitor signals from the perspective relevant to their decisions.

BUILD ON WHAT YOU ALREADY HAVE

You may not need to start from scratch.
Your visitor data may already be the foundation.

If you already use CountMatters for people counting, existing measurements, historical data and locations can provide a starting point for building towards Visitor Intelligence.

We start with what you already have and the questions you want to investigate. From there, we can determine which additional measurements or integrations are actually relevant.

SEE WHAT YOU CAN BUILD ON

We start with your existing CountMatters setup and assess what can already be used — and what, if anything, should be added.

01 START WITH WHAT YOU HAVE
  • People Counting
  • Visitor traffic
  • Historical data
  • Existing locations
02 ADD RELEVANT CONTEXT
  • Passerby traffic
  • Dwell time
  • Age and gender
  • Commercial data
03 INVESTIGATE MORE QUESTIONS
  • What share comes inside?
  • How long do they stay?
  • How does the visitor mix vary?
  • How do traffic and commercial results relate?
VISITOR INTELLIGENCE

Keep the foundation. Add the context that is relevant to the questions you want to investigate.

We are very satisfied with the staff planning tool, it has already helped us achieve efficient planning and increased revenue.

Helge Bjørklund

Founder and Partner, BJØRKLUND chain

CountMatters really wanted to understand our needs and I can only say that the daily support and delivery from CountMatters is unmatched. We as customers are taken very seriously and the support is proactive and immediate.

Niklas Holz

International Business Developer, Søstrene Grenes Import A/S

I am very satisfied with the Xperio portal. The dashboard provides a comprehensive view of how the stores are performing and I can immediately see which stores are doing best. In addition, I can easily compare and analyze data by day, week, month, or year.

Torstein Heldal

Center Manager, Oslo S and Østbanehallen

I think it works very well, CountMatters always provides quick service and responds quickly. The Xperio platform is also easy to use.

Hanna Svenaeus

Administrative Manager, Ragde Eiendom

No matter how big or small the task is, CountMatters always responds quickly and is eager to help. I am very satisfied with CountMatters and the services they offer so we can monitor and work with our visitor data on a daily basis.

Sigve Mydland

Center Manager, Herbarium Shopping Center

We have a good cooperation with CountMatters, which offers flexible solutions and personal service.

Göran Kirsch

Head of Security, Skansen, Stockholm

In my role as responsible for statistics, these visitor counters are an invaluable help and the CountMatters visitor counter is easy to use.

Malin Johansson

Librarian, TÄBY LIBRARY, Stockholm

We are satisfied. It has been running smoothly and consistently with CountMatters.

Thomas Hallin

Librarian, TÄBY LIBRARY

We are very satisfied with CountMatters support – Mr. Chaghouani and his team are very easy to work with and have largely adapted to our requirements. Criticism is received without hard feelings and they always try to find practical solutions to our problems.

Christine Glasow

Center Management, Seemaxx Outlet Center Radolfzell

Short communication paths and response times. CountMatters way of working is pragmatic and goal-oriented. They always support us in finding quick solutions to our tasks. I would especially like to highlight CountMatters innovative capabilities in this regard.

Björn Küster

Project Manager, ECE Projektmanagement G.m.b.H & Co. KG

CountMatters support team can solve problems quickly. Xperio Software is convenient and easy to use. Able to see real-time data on the number of people who enter Fashion Island. Feeling confident with the accuracy rate, +95% in the accuracy test every quarter. Overall, the counting solution from CountMatters is a very useful system for the Marketing Team to analyze the behavior of our customers.

Pornthep Butrsutthiwong (Duang)

Senior Supervisor – Building Management, Siam Retail Management Co., Ltd (Fashion Island Bangkok)
David Kern Sloth

David Kern Sloth

Chief Revenue Officer

+4531542114 dks@countmatters.com
Fredrik Ståhl

Fredrik Ståhl

Sales Manager Sweden

+460701906588 fs@countmatters.com
Anders Hamstad

Anders Hamstad

Sales Manager Norway

+4795007434 ah@countmatters.com
Naoufal Chaghouani

Naoufal Chaghouani

Sales Manager Germany

+4915114104852 nc@countmatters.com

Get in touch

Get clarity on setup, integration, and next steps

We typically respond within one business day.

Transforming Visitor Data
into Business Success

For over 30 years, CountMatters has defined the standard in visitor analytics.
As the original innovators of people counting, we transform foot traffic into business intelligence.



 
 
700+
customers using our solutions
100k+
installations
 
30 Years+
Decades of actionable visitor insights.
 
Guaranteed Satisfaction
Your success is our goal

 

Transforming Visitor Data
into Business Success

For over 30 years, CountMatters has defined the standard in visitor analytics.
As the original innovators of people counting, we transform foot traffic into business intelligence.



 
 
700+
customers using our solutions
100k+
installations
 
30 Years+
Decades of actionable visitor insights.
 
Guaranteed Satisfaction
Your success is our goal

 

Transforming Visitor Data
into Business Success

For over 30 years, CountMatters has defined the standard in visitor analytics.
As the original innovators of people counting, we transform foot traffic into business intelligence.



 
 
700+
customers using our solutions
100k+
installations
 
30 Years+
Decades of actionable visitor insights.
 
Guaranteed Satisfaction
Your success is our goal

 

Transforming Visitor Data
into Business Success

For over 30 years, CountMatters has defined the standard in visitor analytics.
As the original innovators of people counting, we transform foot traffic into business intelligence.



 
 
700+
customers using our solutions
100k+
installations
 
30 Years+
Decades of actionable visitor insights.
 
Guaranteed Satisfaction
Your success is our goal

 

ELEVATE YOUR BUSINESS

We’ve been here from the beginning, we’re here today, and we’re here to stay.
Let’s turn your visitor data into smarter business decisions.

Transforming Visitor Data
into Business Success

For over 30 years, CountMatters has defined the standard in visitor analytics.
As the original innovators of people counting, we transform foot traffic into business intelligence.



 
 
700+
customers using our solutions
100k+
installations
 
30 Years+
Decades of actionable visitor insights.
 
Guaranteed Satisfaction
Your success is our goal

 

Transforming Visitor Data
into Business Success

For over 30 years, CountMatters has defined the standard in visitor analytics.
As the original innovators of people counting, we transform foot traffic into business intelligence.



 
 
700+
customers using our solutions
100k+
installations
 
30 Years+
Decades of actionable visitor insights.
 
Guaranteed Satisfaction
Your success is our goal