BABYSAM ROLLS OUT RETAIL FOOTFALL ANALYTICS ACROSS 30 STORES

Denmark’s leading baby equipment retailer BabySam has standardized on CountMatters’ retail footfall analytics to understand visitor volume, conversion, and staffing needs across a national network of 30 stores. By pairing proven Xovis people counting sensors with CountMatters dashboards, BabySam teams can see traffic patterns, align labor to demand, and improve daily performance reporting.

THE PROBLEM: BLIND SPOTS BETWEEN VISITORS AND SALES

POS data alone cannot explain why sales change. Are fewer customers arriving, or are many visitors not converting? Without accurate, store-level footfall analytics and occupancy monitoring, decisions default to anecdote, making it hard to optimize staffing, marketing, and merchandising.

THE SOLUTION: PEOPLE COUNTING + RETAIL KPI DASHBOARDS

CountMatters connects high-accuracy people counting sensors at entrances with a retail analytics layer that fuses traffic, transactions, and opening hours. Store and HQ users get live KPIs, trendlines, and exception alerts—so they can respond quickly to peaks, quiet periods, and local events.

PROOF: CONVERSION WITHOUT GUESSWORK

• Visitor → Customer: By combining footfall and sales, BabySam tracks true conversion by store, day, and hour.
• Staffing to demand: Heatmaps and hourly curves reveal where one extra shift has the highest impact.
• Comparable reporting: Standardized KPIs replace manual spreadsheets and inconsistent definitions.

USE CASES ACROSS THE ESTATE

• Entrance analytics: Measure true traffic, weather/event impact, and marketing uplift per store.
• Conversion optimization: Compare traffic vs. transactions to locate lost sales hours.
• Labor planning: Align staffing to demand curves; reduce both over- and under-staffing.
• Store benchmarking: Identify look-alike stores and share winning routines across regions.
• Campaign evaluation: Validate whether promotions increase visitors, conversion, or both.

HOW IT WORKS: DEPLOYMENT IN WEEKS

1. Survey & plan: Map entrances and scene geometry for optimal sensor placement.
2. Install & calibrate: Rapid fit with minimal disruption; calibration ensures accuracy at doors and wide aisles.
3. Dashboards & alerts: Role-based views for stores and HQ; threshold alerts for unusual patterns.
4. Connect POS: Combine sales with traffic to calculate conversion and basket impact automatically.
5. Upskill teams: Short, role-specific training so everyone acts on the same live picture.

ROI & OPERATIONAL IMPACT

With a clear view of visitors and customers, managers adjust staffing to protect service levels during peaks and cut idle time off-peak. Regional leaders benchmark stores fairly, and finance trusts the numbers behind conversion and like-for-like growth. The outcome: fewer missed sales hours, faster decisions, and cleaner reporting—without adding headcount.

MINI-FAQ

WHAT MAKES THE SYSTEM ACCURATE IN BUSY DOORWAYS?

People counting sensors handle bi-directional flows and occlusions typical at retail entrances. Correct height, angle, and calibration maintain high accuracy during peak traffic.

WHAT ABOUT PRIVACY AND COMPLIANCE?

The platform is built privacy-first. Sensors output counts only; dashboards present aggregated KPIs. The setup is designed to support GDPR and in-store policies.

CAN WE START WITH A PILOT?

Yes. Many retailers begin with 2–4 stores representing different formats, then scale once the team sees conversion and labor-planning gains.

CONCLUSION

Footfall plus sales turns guesswork into action. With CountMatters’ retail footfall analytics and customer counter system—powered by trusted Xovis sensors—teams see the full journey from visitor to customer and optimize staffing, service, and outcomes across every BabySam store.