BASIC & MORE LIFTS RETAIL PERFORMANCE WITH COUNTMATTERS’ CUSTOMER COUNTER SYSTEM

Basic & More, a fast-growing Danish retailer known for value-driven home and body products, is using CountMatters’ customer counter system and retail footfall analytics to turn visitor data into better store performance. The goal is simple: understand true traffic and behavior, align staffing and merchandising, and raise conversion without guesswork.

FROM TRAFFIC TO CONVERSION: WHY FOOTFALL DATA MATTERS

Store traffic alone doesn’t equal sales. By pairing precise visitor counts with sales data, Basic & More can track conversion rate, dwell and repeat visitation across locations and dayparts. That evidence supports decisions on staffing levels, planograms, queue flow, and promotional timing—so each store hour works harder.

• See real traffic and peak patterns by hour and weekday
• Compare conversion across stores and campaigns
• Balance service levels to protect margin and CX
• Spot underperforming zones and fix bottle­necks

HOW COUNTMATTERS POWERS THE INSIGHTS

CountMatters combines high-accuracy visitor counting sensors with a retail analytics platform that integrates point-of-sale outcomes. Where ultra-fine 3D granularity is needed (e.g., tight entrances, complex flows), CountMatters supports leading sensors such as Xovis. Dashboards surface KPIs for managers and HQ while keeping privacy intact.

• Precision counting at entrances and critical in-store zones
• Auto-aggregation to hour/day/week/month—for clean trendlines
• Store benchmarking and A/B test views
• Alerts for anomalies (e.g., sudden dip in conversion)

GDPR-FIRST: PRIVACY & TRUST

All analytics are designed to be privacy-safe and GDPR-first. CountMatters never stores biometrics or personally identifiable information. Demographic reporting, when used, is statistical and aggregated—not linked to individuals.

RETAIL USE CASES THAT MOVE THE NEEDLE

• Staffing & service design: Align associates to true peaks; protect NPS and line-time SLAs.
• Merchandising & layout: See which fixtures convert; reflow space to maximize yield per m².
• Campaign measurement: Tie traffic lift to conversion and revenue, not just impressions.
• Multi-store benchmarking: Identify top performers, clone the playbook, raise the floor.
• Loss prevention signals: Track traffic-to-sales gaps that may indicate shrink risk.

IMPLEMENTATION WITHOUT FRICTION

Devices are compact and fast to install. Data begins populating dashboards quickly, and store teams get simple, operational views instead of raw spreadsheets. HQ sees chain-wide patterns; managers get shift-level actions.

FAQ

HOW ACCURATE IS THE SYSTEM?

Sensors deliver high accuracy at entrances and key zones. For complex entrances, 3D setups are available.

WHAT ABOUT COST?

Investment depends on store count, footprint, and required metrics—people counting sensor price and platform scope are tailored to your goals.

CAN WE COMBINE SENSORS AND WI-FI?

Yes. A mixed approach improves coverage, repetition insight, and trend reliability.

WILL IT DISRUPT MY STORES?

No—installation is quick and scheduled to minimize impact.

CONCLUSION

With a customer counter system and retail footfall analytics, Basic & More turns traffic into repeatable performance. The result: smarter staffing, clearer merchandising bets, and more confident growth decisions across the store network.

Sources: Retail operations best practices; chain-level footfall & conversion analytics.