In this case study, the center team in Radolfzell modernized how they understand visitor behavior. By installing people counting sensors at every store entrance and feeding daily KPIs (turnover, transactions, items sold) into the CountMatters analytics platform, they elevated tenant communication, sped up reporting, and sharpened operational decisions.
For years, the center relied on footfall at main entrances only. In 2023, they expanded to store-level sensors. That shift revealed each tenant’s share of total footfall, enabling fairer benchmarking, faster issue detection (staffing, service), and targeted support.
With CountMatters, each tenant accesses their own metrics in a secure portal. The result: transparent performance reviews and more constructive conversations — grounded in the same, trusted numbers.
Teams now input daily KPIs directly into the platform, unifying footfall and commercial outcomes. What used to be manual spreadsheet work is automated, saving hours per week and cutting administrative friction. Patterns across days, promotions, and seasons become visible — and actionable.
“Access for all stores via the platform lets us review performance with tenants based on their own data. It’s simpler, faster, and more objective.”
CountMatters deploys people counting sensor technology at entrances and strategic in-mall points. Dashboards combine live occupancy, tenant-level footfall, and sales KPIs for a full-funnel view. Role-based permissions keep data access clean across Center Management, Leasing, and Operations. We also integrate with leading sensor partners such as Xovis when relevant.
GLOSSARY — PEOPLE COUNTING SENSOR: A privacy-first sensor that anonymously counts directional movement (in/out) to compute footfall and occupancy. It does not identify individuals.CountMatters follows privacy-by-design: no personally identifiable information, aggregated reporting, minimal retention, and strict access controls.
The center highlights CountMatters’ flexibility and responsiveness — constructive feedback loops, quick adjustments, and a practical mindset focused on solving real operational problems.
Moving from entrance-only counts to tenant-level sensors — and unifying KPIs in one platform — transformed how the center runs. With people counting sensors, transparent data access, and automated workflows, teams collaborate faster, tenants feel heard, and shoppers notice the difference.
Explore more outcomes in our case studies.