Teknikmagasinet has deployed a customer counter system from CountMatters to turn raw footfall into smarter staffing, sharper promotions, and consistently better in-store experiences. With retail footfall analytics integrated into daily decisions, teams can match labor to real demand, evaluate campaign impact, and fine-tune offers with privacy-first data from people counting sensors.
Retail margins demand precision. Staffing one hour too heavy, or running a promotion without understanding store traffic, creates cost and missed upside. Calendar holidays and gut feel are not enough; leaders need consistent, comparable visit data across stores and over time — broken down by hour, day, week, and campaign period — to plan and react with confidence.
“In addition to planning the staffing, it is important for us to be able to manage our offers,” says Olle Müller, Head of Sales Development at Teknikmagasinet.
“It has been very smooth with the contact,” says Olle. “We invest in being able to offer our customers better service and offers.”
CountMatters’ people counting sensor technology collects anonymous entry counts per store entrance and aggregates them into GDPR-compliant dashboards. Store managers and HQ teams use hourly and daily trends to align staffing, measure promotions, and compare like-for-like performance across locations. No facial recognition, no PII — just robust occupancy and flow signals, designed for compliance from day one.
Glossary: Customer counter system — a privacy-compliant visitor counting solution that registers entries/exits to produce accurate footfall and occupancy metrics for staffing, conversion, and marketing analysis.While Teknikmagasinet’s primary focus is retail, the same approach helps other sectors:
CountMatters solutions are compatible with leading sensor vendors (including Xovis) and can integrate with PoS and marketing platforms to enrich KPIs without exposing personal data.
Rollout follows a predictable path:
All dashboards and exports are designed to avoid PII. When combined with PoS, only aggregated metrics (e.g., conversion rate) are reported.
Leaders typically see immediate benefits by aligning headcount with the busiest hours, improving service levels during peaks, and trimming overspend in troughs. Marketing teams can finally attribute uplift to specific campaigns, channels, or creatives, and shift budget toward what actually drives visits. Over a quarter, this creates a repeatable test-and-learn loop — fewer “shots in the dark,” more provable results.
Through the CountMatters dashboard, Teknikmagasinet can view store-level trends, compare before/after campaign windows, and export CSVs or scheduled PDFs. Multi-store heatmaps reveal weekly patterns at a glance, and occupancy widgets help teams react to live load.
Hero image alt suggestion: “CountMatters dashboard showing hourly footfall and occupancy widgets for multiple Teknikmagasinet stores.”
Accuracy depends on entrance geometry and mounting height; with proper placement and calibration, modern people counting sensors meet stringent retail standards suitable for staffing and performance analysis.
Yes. The solution counts people without identifying them. No facial recognition, no storage of biometric data, and no PII. Aggregated analytics only.
Standard power and network for sensors, plus access to the CountMatters dashboard. Optional PoS or campaign metadata integrations enrich KPIs like conversion or uplift.
Pricing is designed to scale by store count and service scope. We focus on total value — staffing optimization, better offers, and reliable marketing evaluation — rather than one-size-fits-all costs.
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“The agreement proves we can deliver a flexible, tailored product that scales across stores,” says a CountMatters customer success lead.
Teknikmagasinet shows how a customer counter system and retail footfall analytics convert visitor flows into better staffing, more relevant offers, and measurable marketing outcomes — all with a privacy-first approach built for European retailers.
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See more outcomes in our case studies.