REVOLUTIONIZE EVENT ROI WITH REAL-TIME FOOTFALL & OCCUPANCY ANALYTICS

Footfall is the event manager’s cheat code. With accurate people counting and real-time occupancy, you finally see when, where, and why visitors engage—so you can fix bottlenecks fast, staff smarter, and prove ROI without guesswork.

WHY FOOTFALL MATTERS

Trade shows and fairs are packed with opportunity, but success has been hard to measure. Did the stand work? When were we busiest? Which message pulled people in? Footfall analytics answers this with live counts, dwell time and capture rate—turning traffic into tactics.

WHAT YOU GET (IN PLAIN ENGLISH)

• Live occupancy by zone: Entrances, aisles, stand areas—know the hot spots now, not tomorrow.
• Inflow/outflow + peaks: Perfect for staffing rosters and timed activations.
• Dwell & capture rate: See who stops, who stays, and where you lose them.
• Clean post-event reporting: Shareable KPIs your stakeholders will actually trust.

HOW IT WORKS

Sensors track anonymous counts at entrances and key stand zones. Dashboards visualize traffic in real time and trigger alerts when thresholds are hit. After the show, export tidy reports to benchmark events and refine next year’s plan.

OPTIMIZE THE ENTIRE JOURNEY

• Pre-event: Pick sensor coverage, set goals, define KPIs (peak hour, dwell, capture, conversion proxy).
• During event: Shift staff, open alternative entries, and time demos to match actual footfall peaks.
• Post-event: Compare venues and shows, validate sponsorships, and double down on what worked.

USE CASES

• Exhibitors: Prove stand performance, justify spend, and brief sales with real traffic patterns.
• Organizers: Balance gate loads, reduce queues, and improve safety with zone-level occupancy.
• Security partners: Reallocate guards based on live flows; prevent bottlenecks before they form.

FAST DEPLOYMENT, ZERO DRAMA

1. Site survey and placement plan.
2. Rapid install and calibration.
3. Role-based dashboards + alerting.
4. Training for ops, marketing and security.

RESULTS YOU CAN BANK ON

Shorter queues, smarter staffing, higher engagement—and a crisp story for leadership. That’s how footfall analytics turns “we think” into “we know”.

FAQ

IS IT ACCURATE IN CROWDS?

With proper mounting and calibration, people counting remains accurate even at peak load. We validate early and monitor during the show.

CAN WE START SMALL?

Yes—pilot high-impact zones (main entrance + stand) and scale once you’ve seen the gains.

WHAT ABOUT COSTS?

Pricing scales by coverage and features; most teams recoup through better staffing and higher stand conversion.

BOTTOM LINE

If you can see the crowd, you can shape the outcome. Real-time footfall analytics gives events the visibility they’ve been missing—so your next show isn’t just bigger, it’s smarter.