HERBARIUM USES COUNTMATTERS’ RETAIL FOOTFALL ANALYTICS TO BOOST PERFORMANCE

Herbarium, a city-center shopping destination in Stavanger, Norway, uses CountMatters’ retail footfall analytics every day to inform operations, tenant dialogue, and marketing. By unifying accurate visitor counts with sales outcomes, the mall’s team aligns staffing to real peaks, keeps car-park access efficient during construction, and tracks conversion as the north-star KPI.

PROBLEM: MANY MOVING PARTS, ONE PERFORMANCE NUMBER

Urban locations change fast: construction affects access, seasonal demand shifts, and tenant mix evolves. Without reliable data, it’s hard to prove what’s working. Herbarium’s leadership wanted one system of record to track traffic patterns, entrance usage, dwell, and how these inputs correlate with sales—so the center can demonstrate value to current and prospective tenants.

SOLUTION: COUNTMATTERS’ SENSOR-LED INSIGHT STACK

CountMatters combines high-accuracy people counting sensors with an analytics layer that integrates POS results. Where ultra-fine, 3D precision is required (tight entrances or complex flows), the platform supports leading sensors such as Xovis. Dashboards translate data into clear KPIs for both center management and retailers—conversion, dwell, repeat visitation, and yield per hour.

• Entrance-level precision for true traffic and peak patterns
• Cross-floor and car-park insight to manage access constraints
• Store benchmarking to spot best practices and lift underperformers
• Anomaly alerts when conversion dips or queues grow

HOW HERBARIUM USES THE DATA DAILY

• Leasing support: Prospective tenants ask two things first—footfall and entrance usage. Herbarium shares consistent metrics to de-risk location decisions.
• Construction resilience: Temporary access constraints are balanced with messaging and parking policies; analytics show occupancy holding steady.
• Operations: Staff schedules match actual peaks; queue and service targets are easier to maintain.
• Marketing & PR: Footfall trends support local publicity and membership associations—evidence beats anecdotes.

GDPR-FIRST: PRIVACY AND TRUST

CountMatters is designed to be privacy-safe and GDPR-first. No biometric data, no face recognition, no device fingerprinting, and no PII. Where demographic indicators are used, they remain statistical and aggregated—never traceable to individuals.

RETAIL IMPACT: FROM TRAFFIC TO REPEATABLE PERFORMANCE

When traffic, sales, and conversion live in one view, teams can test and learn: adjust opening hours, reposition fixtures, refine campaigns, and monitor the effect on conversion over time. The result is a repeatable playbook that lifts performance across tenants while protecting guest experience.

IMPLEMENTATION & ROLLOUT

Sensors are compact and installed with minimal disruption. Data flows into dashboards quickly, with role-based views for center management and individual stores. Car-park and entrance analytics add a crucial access layer for centrally located malls.

FAQ

HOW ACCURATE IS THE COUNT?

High precision at entrances and key zones; 3D setups are available for complex conditions.

CAN WE COMBINE SENSORS WITH WI-FI INSIGHTS?

Yes. The blended approach strengthens coverage and repeat-visit signals across the mall.

HOW ABOUT COST?

Investment depends on footprint, metrics, and store count—people counting sensor price and platform scope are tailored to goals (no public pricing here).

WILL THIS DISRUPT TRADING?

No. Install is scheduled to avoid busy periods and does not require store closures.

CONCLUSION & NEXT STEPS

Herbarium proves the value of retail footfall analytics: daily decisions grounded in data, confident tenant conversations, and a simpler path from traffic to sales. If you manage a city-center mall, this is how you turn flow into growth.

Book a Demo — Optimize Staffing & Conversion

Sources: Center operations best practices; multi-tenant footfall/conversion analytics.