Lead: A youth-focused nonprofit in Trondheim turned to retail footfall analytics and an occupancy monitoring solution to prove impact, improve safety, and win confidence from municipalities and funders — all while staying GDPR-compliant.
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Community organizations live on trust. They must show that spaces are used, programs are valued, and budgets are spent wisely. But manual counts and anecdotal reports rarely satisfy public stakeholders. The nonprofit needed transparent, third-party data that would stand up in funding reviews and boardrooms alike.
CountMatters deployed people counting sensors at entrances and key activity areas, combining accurate, real-time counts with historical trends. No video is stored; data is anonymized and aggregated by design. Dashboards reveal:
For customers who need advanced accuracy or broader coverage, deployments are compatible with leading vendors like Xovis, ensuring consistent performance across complex entrances without compromising privacy.
GLOSSARY: Footfall analytics = the measurement and analysis of visitor volumes and patterns to improve operations, safety, and program outcomes.With a trusted customer counter system, the nonprofit could quantify reach and show which activities attracted teens across weekdays and weekends. Capacity views improved safety planning for peak hours. Staff shifts now track real demand, and space management is simpler: open a second room when queues hit a threshold; close it when traffic normalizes.
Stakeholders now see the same objective story. Program leads export monthly summaries for grant reports. City partners view consistent KPIs: unique visits, dwell tendencies per activity, and occupancy peaks during events. The data is neutral, third-party, and audit-friendly — exactly what public funding processes expect.
Deployment starts small — one or two entrances — then scales. Sensors connect via PoE or Wi-Fi, data streams to CountMatters, and dashboards go live with your KPIs. We minimize data retention and never store personally identifiable information. Configuration meets GDPR expectations for public institutions.
Even modest visibility can unlock efficiency: fewer over-staffed hours, better program timing, safer events, and clearer evidence in funding applications. When community impact is the goal, clarity pays for itself — in trust.
We process anonymized, aggregated visitor data. No PII is stored, and we follow GDPR best practices with privacy-by-design deployments and strict access controls.
Yes. You get live dashboards plus historical views for planning, funding reports, and board updates.
CountMatters integrates with leading people counting sensor technology — including Xovis-compatible setups — to meet accuracy and coverage needs.
Pilots are quick. We begin with priority entrances, validate accuracy, and scale as your needs grow.
Talk to an Expert — Optimize Programs
When nonprofits can quantify impact, partners lean in. Footfall analytics turn well-run programs into well-funded ones — with safer, smarter operations day-to-day.
Book a Demo — Build Evidence Faster
GDPR note: CountMatters solutions use privacy-first sensor data, anonymized and aggregated for compliance with European regulations. No personally identifiable information is stored.
Explore a recent case study to see how structured KPIs support funding and operations.