POLESTAR SPACES: PEOPLE-COUNTING SENSORS THAT POWER A BETTER SHOWROOM EXPERIENCE
Polestar’s design-led retail concept, Spaces, now benefits from a customer counter system and retail footfall analytics by CountMatters. Privacy-first people counting sensor technology turns live footfall, dwell, and occupancy into actions that improve staffing, queue flow, and test-drive throughput.
WHY VISITOR ANALYTICS MATTER IN PREMIUM SHOWROOMS
Minimalist retail requires maximum clarity on flow. With multiple visitor peaks around launches and weekends, Spaces teams need precise visibility on when and where demand concentrates. CountMatters provides live occupancy monitoring, zone counts, and dwell insights that align staff to real-world demand — not assumptions.
FROM OPENING HOURS TO OPENING WINDOWS OF DEMAND
Instead of “always on” staffing, Spaces can target the busiest 30–60 minute windows for test-drives, handovers, and consultations. Peak insights also improve queue design at entrances and desks, reducing perceived wait times while keeping the brand experience calm and curated.
WHAT THE COUNTMATTERS STACK DELIVERS
- Live Occupancy: Real-time counts per showroom and key zones to manage capacity and service levels.
- Zone Footfall & Dwell: Understand where visitors spend time — configurators, hero cars, merchandise — and match expert availability.
- Queue Intelligence: Detect spikes; resize lanes or adjust routing to cut queue abandonment.
- Conversion Enablement: Align demo staff with actual peaks to increase test-drive starts and consultation completion.
- Reporting & Benchmarking: Compare Spaces and regions with like-for-like KPIs for operational excellence.
GDPR & PRIVACY BY DESIGN
CountMatters solutions are privacy-preserving and designed for GDPR compliance. We use aggregated analytics and do not process biometric identifiers or personally identifiable information in reports. No facial recognition. No individual tracking. Access controls and retention limits are enforced for operational planning and safety only.
IMPLEMENTATION BLUEPRINT FOR SPACES
- Map Zones: Entrances, hero vehicles, configurator areas, delivery desks, accessories.
- Deploy People Counting Sensors: Place at doors and critical corridors for bi-directional accuracy.
- Calibrate & Validate: On-site spot checks ensure accuracy before go-live.
- Operate Live: Monitor dashboards; realign staff in 30–60 minute blocks during peaks.
- Review & Improve: Compare stores; capture learnings into playbooks for launches.
For retail teams modernizing their data stack, explore our integration story with POS platforms in this article. :contentReference[oaicite:1]{index=1}
ROI: FEWER BOTTLENECKS, MORE TEST-DRIVES
A customer counter system helps unlock smoother visitor journeys: fewer bottlenecks at check-in, better timing for guided consultations, and steadier throughput to test-drives. The result is a calmer brand experience — and better commercial outcomes — without over-staffing.
MINI-FAQ
How accurate are the sensors?
Modern, validated devices deliver high accuracy in multi-directional flows. We verify performance with controlled spot checks at install.
Do you capture personal data?
No. Reporting is anonymized and aggregated. We do not use facial recognition, identity tracking, or store PII.
Can performance be compared across markets?
Yes — standardized KPIs and filters enable like-for-like benchmarking between Spaces and regions.
GET STARTED
Ready to turn showroom footfall into better service and more test-drives? Let’s tailor a rollout playbook for your retail network.
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