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WE INVENTED COUNTING - AND WE STILL SET THE STANDARD

For 30 years we’ve counted what matters so you can act faster—700+ venues, zero facial recognition, pure insight.

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Predictive Analytics-1

100,000

Installations

Customers Reports

700

Customers

Calender

30

Years of Experience

The image depicts a sleek, modern office space with large windows allowing natural light to flood in

Our Mission

We strive to be a leading international Counting as a Service(CaaS) company that equips our users with vital visitor and sales data.

We exist to turn every square metre of the physical world into clear, actionable insight. By delivering real-time visitor and sales data—always GDPR-safe, always sensor-accurate—we empower businesses and public spaces worldwide to make faster, smarter, and more sustainable decisions.

DALL·E 2024-12-20 09.27.22 - A realistic scene of people walking into a modern clothing store. The store has glass doors, bright lighting, and an inviting ambiance. Customers of v

Our Vision

Equip every venue and city with real-time insights, making the physical world as measurable, improvable, and sustainable as digital spaces.

We imagine cities, stores, campuses, and transit hubs where data flows as freely as people do, turning every doorstep into an insight and every square metre into a smarter, safer, and more sustainable space.

Comprehensive Support, Every Step

At CountMatters, we deliver everything from one trusted source—hardware, software, installation, and personalized support.

Our team of specialists collaborates with a global network of partners and technicians to ensure fast, flexible service. From day one, we prioritize seamless onboarding and proactive system maintenance that keeps our customers ahead.

Expert Guidance for Smart Decisions

Our local experts work closely with each client to tailor footfall analytics solutions to their exact needs.

Whether you're optimizing a retail space or managing public flow, we bring deep experience—including successful £30k+ deployments—to every engagement. The goal: deliver insights that drive performance and long-term value.

Ongoing Monitoring and Fast Response

With CountMatters, support doesn’t stop at installation. We actively monitor your system to prevent downtime before it happens.

And when something does need attention, our team is ready—typical response times are under one hour. We’re here to ensure your system performs reliably every day.

We are very satisfied with the staff planning tool, it has already helped us achieve efficient planning and increased revenue.

Helge Bjørklund

Founder and Partner, BJØRKLUND chain

CountMatters really wanted to understand our needs and I can only say that the daily support and delivery from CountMatters is unmatched. We as customers are taken very seriously and the support is proactive and immediate.

Niklas Holz

International Business Developer, Søstrene Grenes Import A/S

I am very satisfied with the Xperio portal. The dashboard provides a comprehensive view of how the stores are performing and I can immediately see which stores are doing best. In addition, I can easily compare and analyze data by day, week, month, or year.

Torstein Heldal

Center Manager, Oslo S and Østbanehallen

I think it works very well, CountMatters always provides quick service and responds quickly. The Xperio platform is also easy to use.

Hanna Svenaeus

Administrative Manager, Ragde Eiendom

No matter how big or small the task is, CountMatters always responds quickly and is eager to help. I am very satisfied with CountMatters and the services they offer so we can monitor and work with our visitor data on a daily basis.

Sigve Mydland

Center Manager, Herbarium Shopping Center

We have a good cooperation with CountMatters, which offers flexible solutions and personal service.

Göran Kirsch

Head of Security, Skansen, Stockholm

In my role as responsible for statistics, these visitor counters are an invaluable help and the CountMatters visitor counter is easy to use.

Malin Johansson

Librarian, TÄBY LIBRARY, Stockholm

We are satisfied. It has been running smoothly and consistently with CountMatters.

Thomas Hallin

Librarian, TÄBY LIBRARY

We are very satisfied with CountMatters support – Mr. Chaghouani and his team are very easy to work with and have largely adapted to our requirements. Criticism is received without hard feelings and they always try to find practical solutions to our problems.

Christine Glasow

Center Management, Seemaxx Outlet Center Radolfzell

Short communication paths and response times. CountMatters way of working is pragmatic and goal-oriented. They always support us in finding quick solutions to our tasks. I would especially like to highlight CountMatters innovative capabilities in this regard.

Björn Küster

Project Manager, ECE Projektmanagement G.m.b.H & Co. KG

CountMatters support team can solve problems quickly. Xperio Software is convenient and easy to use. Able to see real-time data on the number of people who enter Fashion Island. Feeling confident with the accuracy rate, +95% in the accuracy test every quarter. Overall, the counting solution from CountMatters is a very useful system for the Marketing Team to analyze the behavior of our customers.

Pornthep Butrsutthiwong (Duang)

Senior Supervisor – Building Management, Siam Retail Management Co., Ltd (Fashion Island Bangkok)
Holme Gaard Værk-1
Grindsted Handel
Dansk - Vi klær familien på
Skousen
KLP-1
Steen & Strøm-1
BabySam
ECE-1
Hummel
NewYorker
Tic-1
Momu Moesgaard Museum
Nyborg Bibliotek-1
Nic. Christiansen Gruppen
Bloms Butikker-1
MEC-1
Tarm HAndelsforening
Sportmaster - Vild med sport
Bjørklund Lykkesmed
Hobbii

Leadership and Ownership

CountMatters (formerly IMAS Group) was founded in 1989 by Peter Nicolaus, who continues to serve as a valued member of the board. In 2024, Peter Thomsen assumed the role of Chairman of the Board and now also serves as the company’s CEO, guiding its strategic vision and growth.

CountMatters is the parent company of multiple subsidiaries operating under the CountMatters brand. In addition to its direct operations, the company collaborates with an extensive network of partners who rely on its services to deliver value to their clients.

 
Peter Thomsen

Peter Thomsen is the Chairman of the Board and CEO of COUNTMATTERS.

Get started with people counting

Speak with an expert

Request a free consultation with one of your local CountMatters team members.
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Get started with people counting

Speak with an expert

Request a free consultation with one of your local CountMatters team members.