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SMARTRER PARKING OPERATIONS START WITH REAL-TIME DATA

Understand how vehicles move through your facility. Optimize capacity, reduce congestion, and increase revenue with precise occupancy and flow analytics.

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INDUSTRY: PARKING & MOBILITY

Why parking performance fails without structure

Vehicle flow is dynamic and time-sensitive

Arrival and departure patterns fluctuate sharply during peak hours, events, and seasonal shifts.

Without structured entry and exit measurement, traffic patterns cannot be analyzed reliably.

Capacity utilization is often misunderstood

Total capacity does not reflect real-time availability.

Without calibrated occupancy measurement per level or zone, utilization rates become inaccurate.

Congestion forms at transition points

Bottlenecks develop at entry gates, payment stations, and exit barriers.

Without structured queue and wait-time measurement, congestion reduces throughput and increases user frustration.

Turnover data is incomplete

Parking performance depends on how frequently spaces are reused.

Without accurate duration and turnover metrics, pricing and capacity decisions rely on assumptions.

Revenue and occupancy data are not aligned

Payment systems, license plate recognition, and occupancy counts often operate independently.

Without synchronized reporting and normalization, revenue per space and utilization cannot be benchmarked reliably.

Efficient parking operations require standardized measurement of vehicle flow, occupancy, turnover, and congestion across time and zones.

METRIC LAYER

WHAT CAN BE MEASURED IN PARKING ENVIRONMENTS

Standardized measurement of vehicle movement, occupancy, congestion, and utilization performance — comparable across facilities and time periods.

VEHICLE ENTRIES & EXITS

Verified counts of vehicles entering and leaving defined access points.

FLOW PATTERNS

Directional vehicle movement within parking structures or lots.

OCCUPANCY LEVELS

Real-time vehicle presence within defined zones or floors.

AVERAGE PARKING DURATION

Measured time vehicles remain within the facility.

QUEUE LENGTH & WAIT TIME

Measured waiting conditions at entry barriers, payment stations, or exits.

CAPACITY THRESHOLD BREACHES

Detected instances where predefined occupancy limits are exceeded.

TURNOVER RATE

Number of vehicles using a space within defined time intervals.

REVENUE PER SPACE

Revenue generated per parking space (when integrated with payment systems).

FACILITY BENCHMARK INDEX

Normalized comparison across parking facilities and time periods.

How measurement works in parking environments

In parking, measurement is about separating capacity, turnover, and occupancy—and making in/out and zones comparable across entrances, levels, and time windows.

IN/OUT AS BASE LOGIC

Parking data becomes decision-grade when in/out passes are precise and defined consistently across all entrances.

  • Consistent definition of in and out
  • Multiple entrances without double counting
  • Separate pass from queue at gates

ZONES, LEVELS & ACCESS

To understand occupancy and flow, the facility must be structured into meaningful zones: levels, areas, premium, staff, EV, and reserved.

  • Zone boundaries are documented and traceable
  • Same definitions across a portfolio
  • Capacity per zone is tied to reporting

OCCUPANCY, TURNOVER & TIME

Effective management requires robust occupancy and turnover calculations, and the ability to compare peaks vs baseline across days.

  • Peak vs baseline views
  • Normalize by opening hours and season
  • Separate short-stay vs long-stay where relevant

QUALITY & EXCEPTIONS

Parking has edge cases: gate faults, service vehicles, events, and temporary closures. These must be handled explicitly.

  • Deviation log and change history
  • Tolerances per entrance/zone
  • Exports for internal controls and audits

30+ YEARS OF ACTIONABLE INSIGHTS

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TURN TRAFFIC FLOW INTO PARKING PERFORMANCE

Trusted by operators for over 30 years, CountMatters turns vehicle movement into data-driven strategies that improve throughput, reduce friction, and enhance customer satisfaction.

Want to see how it works in your facility?

Book a 15-minute walkthrough—just fill out the short form and we’ll show you what’s possible.

TURN VEHICLE DATA INTO PARKING PERFORMANCE

For over 30 years, CountMatters has helped parking operators transform vehicle movement into smarter pricing, smoother operations, and higher revenue per space.
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