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RELIABLE MEASUREMENT IS NOT A SENSOR CHOICE. IT'S A DESIGN DISCIPLINE

We engineer every deployment around the physical environment, validate it on-site, and standardize it in the platform — so numbers remain consistent across locations and over time.

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MEASUREMENT FAILS MORE OFTEN THAN IT SHOULD

Counting is simple in theory. In practice, measurement breaks down when environments change and systems aren’t designed for the real world.

  • Entrances get crowded, irregular, or constrained — without the right design, numbers drift.
  • Layouts change, zones move, campaigns come and go — without recalibration, data loses value.
  • Sensors are installed without environmental assessment — measurement becomes a hardware project, not a method.
  • Sites are compared without standardized definitions — KPIs stop being comparable.
  • Systems drift over time without validation — uncertainty ends up in reporting.
Bottom line: Hardware alone doesn’t fix this. Reliability requires structure.

OUR MEASUREMENT FRAMEWORK

We follow a structured four-stage method — so numbers stay consistent across locations and over time.

We assess entrances, flow, density, mounting conditions, occlusion risk, and operating realities — before recommending a method or setup.

  • Entrances and zones
  • Flow and density
  • Mounting and sightlines

We select the sensing method based on requirements — not preferences. The goal is robust measurement, not “the fanciest sensor.”

  • 3D + AI, radar, WiFi
  • Hybrid where needed
  • Design around the measurement point

Measurement is verified against real-world movement. Configuration is tuned to stability, with clear acceptance criteria.

  • On-site validation
  • Tuning to flow
  • Acceptance before KPI

Data is normalized and defined consistently — so reports remain comparable across locations and over time.

  • Standard definitions
  • Cross-site comparability
  • Historical continuity

PRIVACY BY DESIGN

Measurement must be operationally useful and legally defensible. Our architecture is built for insight — not identification.

  • Aggregated movement data — not personal identification.
  • No biometric identification or individual tracking.
  • System design aligned with purpose limitation.
  • Data minimization by default.
  • Aligned with GDPR and local regulatory requirements.

WHERE DISCIPLINE MATTERS MOST

Some environments tolerate standard setups. Others require engineering. These are common situations where measurement must be designed — not simply installed.

High density and queues

When many people pass simultaneously, occlusion and error risk increase. Design, placement, and validation become critical.

Multiple directions at one point

Crossing flows create uncertainty without clear zone and direction logic.

Semi-open environments

Indoor/outdoor transitions, weather, and lighting variability require the right method and robust configuration.

Frequent layout changes

When zones and routes change, measurement must be recalibrated to preserve comparability.

Ambiguous measurement points

“What counts as an entrance?” must be defined precisely. Without definition, KPIs become negotiable.

Multi-site reporting

When numbers are compared across locations, definitions and setups must be standardized.

If this looks like your environment, a standard setup is rarely enough.

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WHAT ENGINEERED MEASUREMENT ENABLES

When measurement is designed, validated, and standardized, numbers become operational — not just reportable.

  • Numbers that can be defended internally — to leadership, boards, and owners.
  • Cross-location comparability without KPI debates.
  • Capacity and staffing decisions based on stable trends.
  • Measurable impact of interventions and investments.
  • Reduced operational uncertainty in planning and budgeting.

FREQUENTLY ASKED QUESTIONS

30+ YEARS OF ACTIONABLE INSIGHTS

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Grindsted Handel
Dansk - Vi klær familien på
Skousen
KLP-1
Steen & Strøm-1
BabySam
ECE-1
Hummel
NewYorker
Tic-1
Momu Moesgaard Museum
Nyborg Bibliotek-1
Nic. Christiansen Gruppen
Bloms Butikker-1
MEC-1
Tarm HAndelsforening
Sportmaster - Vild med sport
Bjørklund Lykkesmed
Hobbii

Transforming Visitor Data
into Business Success

For over 30 years, CountMatters has defined the standard in visitor analytics.
As the original innovators of people counting, we transform foot traffic into business intelligence.



 
 
700+
customers using our solutions
100k+
installations
 
30 Years+
Decades of actionable visitor insights.
 
Guaranteed Satisfaction
Your success is our goal

 

Transforming Visitor Data
into Business Success

For over 30 years, CountMatters has defined the standard in visitor analytics.
As the original innovators of people counting, we transform foot traffic into business intelligence.



 
 
700+
customers using our solutions
100k+
installations
 
30 Years+
Decades of actionable visitor insights.
 
Guaranteed Satisfaction
Your success is our goal

 

WE DO NOT ETSIMATE TRAFFIC. WE MEASURE IT

Request a Technical Measurement Review
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Transforming Visitor Data
into Business Success

For over 30 years, CountMatters has defined the standard in visitor analytics.
As the original innovators of people counting, we transform foot traffic into business intelligence.



 
 
700+
customers using our solutions
100k+
installations
 
30 Years+
Decades of actionable visitor insights.
 
Guaranteed Satisfaction
Your success is our goal

 

ELEVATE YOUR BUSINESS

We’ve been here from the beginning, we’re here today, and we’re here to stay.
Let’s turn your visitor data into smarter business decisions.

Transforming Visitor Data
into Business Success

For over 30 years, CountMatters has defined the standard in visitor analytics.
As the original innovators of people counting, we transform foot traffic into business intelligence.



 
 
700+
customers using our solutions
100k+
installations
 
30 Years+
Decades of actionable visitor insights.
 
Guaranteed Satisfaction
Your success is our goal

 

Transforming Visitor Data
into Business Success

For over 30 years, CountMatters has defined the standard in visitor analytics.
As the original innovators of people counting, we transform foot traffic into business intelligence.



 
 
700+
customers using our solutions
100k+
installations
 
30 Years+
Decades of actionable visitor insights.
 
Guaranteed Satisfaction
Your success is our goal