WHAT IS MEASURED
- People going in and out: Counted at fixed entrances and zones.
- How people move inside: See how visitors move between areas.
- How many are inside: Know how many people are in a space at any time.
Measure visitor flow, entrances, zones, and capacity measurement with validated data you can use for staffing, planning, reporting, and performance tracking across physical locations.
A quick introduction to how CountMatters measures entrances, zones, and capacity measurement with validated data for operations and reporting.
Good decisions need numbers you can trust. That means measuring the same way, every time — across locations.
A structured approach that ensures stable, comparable data over time.
When measurement is consistent, decisions become measurable — and easier to improve.
Plan operations from verified visitor flow patterns — not assumptions.
See how visitors move between entrances, zones, and key areas.
Connect campaigns to real-world visits across locations.
Use footfall as the foundation for conversion measurement.
Maintain visibility into capacity and safety when it matters.
Normalized data enables benchmarking you can trust.
Next step
We can show you how the solution works, or talk through your entrances, layout, and use cases.
See the platform and what can be measured.
Discuss your location, setup, and next steps.
No commitment. We usually respond within one business day.
Different environments, same problem: without reliable numbers, decisions are still based on guesswork.
Measure visitor flow and capacity measurement without collecting personal data. No faces. No identifiers. Anonymous counting — with GDPR built into the architecture.
Straight answers on technology, privacy, accuracy, and rollout.
No. Anonymization happens on-device (edge). No personally identifiable attributes are processed, stored, or transmitted. Only aggregated counts/events are shared.
Within the EU/EEA. Access is role-based (RBAC), and all changes are recorded with audit logs.
Yes. Privacy by design: on-sensor anonymization, Data Processing Agreement (DPA) available, audit logs, data portability, and controllable retention.
Typically 97%+ in normal conditions. Actual accuracy depends on mounting height, field of view, and footfall density.
Flexible hardware—compatible with leading vendors (e.g., Xovis). Model selection depends on height/FOV and scenario.
Open REST APIs and webhooks. Prebuilt connectors where available—otherwise delivered as a project.
We follow a documented deployment process that delivers fast value and seamless integration.
Goals, needs, and agreements are transferred to Customer Success.
Installation, localization, and documentation.
Access to dashboards, real-time data, and integrations.
Follow-up, training, and ongoing support.
Technical support, DevOps monitoring, and service.
We are very satisfied with the staff planning tool, it has already helped us achieve efficient planning and increased revenue.
Helge Bjørklund
Founder and Partner, BJØRKLUND chainCountMatters really wanted to understand our needs and I can only say that the daily support and delivery from CountMatters is unmatched. We as customers are taken very seriously and the support is proactive and immediate.
Niklas Holz
International Business Developer, Søstrene Grenes Import A/SI am very satisfied with the Xperio portal. The dashboard provides a comprehensive view of how the stores are performing and I can immediately see which stores are doing best. In addition, I can easily compare and analyze data by day, week, month, or year.
Torstein Heldal
Center Manager, Oslo S and ØstbanehallenI think it works very well, CountMatters always provides quick service and responds quickly. The Xperio platform is also easy to use.
Hanna Svenaeus
Administrative Manager, Ragde EiendomNo matter how big or small the task is, CountMatters always responds quickly and is eager to help. I am very satisfied with CountMatters and the services they offer so we can monitor and work with our visitor data on a daily basis.
Sigve Mydland
Center Manager, Herbarium Shopping CenterWe have a good cooperation with CountMatters, which offers flexible solutions and personal service.
Göran Kirsch
Head of Security, Skansen, StockholmIn my role as responsible for statistics, these visitor counters are an invaluable help and the CountMatters visitor counter is easy to use.
Malin Johansson
Librarian, TÄBY LIBRARY, StockholmWe are satisfied. It has been running smoothly and consistently with CountMatters.
Thomas Hallin
Librarian, TÄBY LIBRARYWe are very satisfied with CountMatters support – Mr. Chaghouani and his team are very easy to work with and have largely adapted to our requirements. Criticism is received without hard feelings and they always try to find practical solutions to our problems.
Christine Glasow
Center Management, Seemaxx Outlet Center RadolfzellShort communication paths and response times. CountMatters way of working is pragmatic and goal-oriented. They always support us in finding quick solutions to our tasks. I would especially like to highlight CountMatters innovative capabilities in this regard.
Björn Küster
Project Manager, ECE Projektmanagement G.m.b.H & Co. KGCountMatters support team can solve problems quickly. Xperio Software is convenient and easy to use. Able to see real-time data on the number of people who enter Fashion Island. Feeling confident with the accuracy rate, +95% in the accuracy test every quarter. Overall, the counting solution from CountMatters is a very useful system for the Marketing Team to analyze the behavior of our customers.
Pornthep Butrsutthiwong (Duang)
Senior Supervisor – Building Management, Siam Retail Management Co., Ltd (Fashion Island Bangkok)Real value — proven in numbers
Numbers that hold up in operations, budgeting, and internal controls. Here are the most relevant proof points for visitor flow and capacity measurement.
99%
In normal conditions (depends on mounting/zones/density).
12%
Average (varies by site and industry).
20%
When threshold alerts release capacity in time.
4.5%
When campaigns run on measured visitor flow.
700+
Across retail, transport, and public sector.
100k+
Measurement at scale in physical environments.
Values marked “Avg.” are averages from deliveries/cases and vary by site. Methodology available on request.
Get clarity on setup, integration, and next steps
We typically respond within one business day.
For over 30 years, CountMatters has defined the standard in visitor analytics.
As the original innovators of people counting, we transform foot traffic into business intelligence.
For over 30 years, CountMatters has defined the standard in visitor analytics.
As the original innovators of people counting, we transform foot traffic into business intelligence.
For over 30 years, CountMatters has defined the standard in visitor analytics.
As the original innovators of people counting, we transform foot traffic into business intelligence.
For over 30 years, CountMatters has defined the standard in visitor analytics.
As the original innovators of people counting, we transform foot traffic into business intelligence.
For over 30 years, CountMatters has defined the standard in visitor analytics.
As the original innovators of people counting, we transform foot traffic into business intelligence.
For over 30 years, CountMatters has defined the standard in visitor analytics.
As the original innovators of people counting, we transform foot traffic into business intelligence.
