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People Counting

Know how many people visit.

Get reliable data on how many people enter, leave and are present at your locations. A precise data foundation for planning operations, tracking change and making better decisions.

Entries & exits Occupancy Reliable data foundation
Talk to us What do you need to measure?

Tell us about your locations and what you want to understand. We’ll help determine the right setup for your needs.

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30+ YEARS OF ACTIONABLE INSIGHTS

Holme Gaard Værk-1
Grindsted Handel
Dansk - Vi klær familien på
Skousen
KLP-1
Steen & Strøm-1
BabySam
ECE-1
Hummel
NewYorker
Tic-1
Momu Moesgaard Museum
Nyborg Bibliotek-1
Nic. Christiansen Gruppen
Bloms Butikker-1
MEC-1
Tarm HAndelsforening
Sportmaster - Vild med sport
Bjørklund Lykkesmed
Hobbii
How people counting works

From entrance to reliable data

Reliable people counting is about more than detecting a passage. The system must count people accurately in real-world environments and turn each movement into a consistent data foundation.

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Physical movement

A person passes the counting point

Solutions - People Counting - Section 3 - Stage 2
Detection

The sensor detects the passage

Solutions - People Counting - Section 3 - Stage 3
Processing

The data is processed and quality checked

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Reliable data foundation

Consistent data ready for analysis

High accuracy

Advanced sensor technology designed for measurement in real-world environments.

Privacy protected

We count people, not individual identities. Privacy is built into the measurement approach.

Consistent data foundation

Reliable data that can be tracked over time and used across locations.

Ready for further analysis

The data can be used in CountMatters and combined with other relevant data sources.

From visitor counts to better operations

Reliable visitor counts let you plan around actual traffic, track change and compare locations on a consistent basis.

Plan staffing around actual traffic

See when a location has high and low visitor traffic and use those patterns as a basis for staffing decisions.

  • Track hourly, daily and weekly patterns
  • See when traffic rises and falls
  • Plan with actual visitor counts

See when traffic is highest and lowest

Understand how visitor volume varies throughout the day, week and year.

  • Identify busy and quiet periods
  • Track seasonal changes
  • See how traffic patterns change

Compare locations on the same basis

Use consistent counts to compare visitor traffic between stores, buildings or other locations.

  • Compare locations and periods
  • Track change across the portfolio
  • Identify locations that stand out

See what happens after a change

Compare visitor traffic before and after changes such as opening hours, activities or local initiatives.

  • Compare before-and-after periods
  • Track changes in visitor traffic
  • Document development with visitor counts

Track how many people are present

Use recorded entries and exits to calculate how many people are within a defined area.

  • Track entries and exits
  • View calculated occupancy
  • Use the data to support operations

Build the foundation for deeper insight

People counting provides the data foundation you can build on when you need to understand more than the visitor count itself.

  • Track and compare visitor traffic
  • Combine with relevant data sources
  • Extend into Footfall Analytics and Visitor Intelligence
ACROSS PHYSICAL ENVIRONMENTS

RELIABLE PEOPLE COUNTING. DIFFERENT PLACES AND NEEDS.

From retail and venues to transport hubs and public spaces. People counting provides a consistent data foundation for understanding how people use physical places.

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Retail

  • Track customer traffic throughout the day and see when stores have the highest and lowest visitor volumes.

  • Compare stores and periods on a consistent data foundation for staffing, planning and further analysis.

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Venues & Events

  • Track entries and exits before, during and after events.

  • Use visitor counts and calculated occupancy to support planning for entrances, staffing and audience areas.

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Transport & Airports

  • Track traffic through terminals, stations, entrances and other defined counting areas.

  • Identify periods of high and low traffic as a basis for capacity and resource planning.

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Cities & Public Spaces

  • Measure how pedestrian traffic varies between areas, times of day and periods.

  • Use consistent visitor counts to track change and support the planning of physical spaces and resources.

Solutions - People Counting - Real Estate

Property & Buildings

  • Track traffic through entrances and defined areas across buildings and property portfolios.

  • Compare locations and periods to understand how the use of physical space changes over time.

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PRIVACY IN THE SOLUTION

Visitor counts without identifying individuals.

People counting is about how many people visit a place — not who they are. The solution is designed to produce aggregated visitor data without using individual identity as part of the measurement.

No facial recognition

Facial recognition is not used to identify visitors as part of the people counting process.

No biometric profiles

People counting does not create biometric profiles or personal IDs to track individuals over time.

Aggregated visitor data

The output is visitor data such as counts, entries and exits, and calculated occupancy — not the identity of individual visitors.

Privacy in the architecture

Privacy is part of how data is processed and how the solution is designed.

On-device processing

Relevant processing takes place on the device before visitor data is passed on to the solution.

European data handling

Hosting and data handling are defined according to the relevant solution and contractual setup.

HOW TO GET STARTED WITH PEOPLE COUNTING

A reliable solution starts with understanding the location. From the initial assessment to ongoing operation, the setup is adapted to the physical environment and what you actually need to measure.

1

Define the requirements

We establish what you need to measure, which locations and entrances are included, and the practical conditions that need to be considered.

2

Adapt the solution

Technology and setup are matched to the entrances, counting areas and traffic patterns at each location.

3

Install

The solution is installed and configured across the agreed locations based on the planned setup.

4

Validate

Measurement is checked and validated so you have a reliable data foundation before the solution moves into regular operation.

5

Support and follow up

After launch, we support the solution through service, support and the necessary ongoing follow-up.

Frequently asked questions about people counting

A quick overview of how people counting works, what affects measurement and how the solution is adapted to different locations.

We are very satisfied with the staff planning tool, it has already helped us achieve efficient planning and increased revenue.

Helge Bjørklund

Founder and Partner, BJØRKLUND chain

CountMatters really wanted to understand our needs and I can only say that the daily support and delivery from CountMatters is unmatched. We as customers are taken very seriously and the support is proactive and immediate.

Niklas Holz

International Business Developer, Søstrene Grenes Import A/S

I am very satisfied with the Xperio portal. The dashboard provides a comprehensive view of how the stores are performing and I can immediately see which stores are doing best. In addition, I can easily compare and analyze data by day, week, month, or year.

Torstein Heldal

Center Manager, Oslo S and Østbanehallen

I think it works very well, CountMatters always provides quick service and responds quickly. The Xperio platform is also easy to use.

Hanna Svenaeus

Administrative Manager, Ragde Eiendom

No matter how big or small the task is, CountMatters always responds quickly and is eager to help. I am very satisfied with CountMatters and the services they offer so we can monitor and work with our visitor data on a daily basis.

Sigve Mydland

Center Manager, Herbarium Shopping Center

We have a good cooperation with CountMatters, which offers flexible solutions and personal service.

Göran Kirsch

Head of Security, Skansen, Stockholm

In my role as responsible for statistics, these visitor counters are an invaluable help and the CountMatters visitor counter is easy to use.

Malin Johansson

Librarian, TÄBY LIBRARY, Stockholm

We are satisfied. It has been running smoothly and consistently with CountMatters.

Thomas Hallin

Librarian, TÄBY LIBRARY

We are very satisfied with CountMatters support – Mr. Chaghouani and his team are very easy to work with and have largely adapted to our requirements. Criticism is received without hard feelings and they always try to find practical solutions to our problems.

Christine Glasow

Center Management, Seemaxx Outlet Center Radolfzell

Short communication paths and response times. CountMatters way of working is pragmatic and goal-oriented. They always support us in finding quick solutions to our tasks. I would especially like to highlight CountMatters innovative capabilities in this regard.

Björn Küster

Project Manager, ECE Projektmanagement G.m.b.H & Co. KG

CountMatters support team can solve problems quickly. Xperio Software is convenient and easy to use. Able to see real-time data on the number of people who enter Fashion Island. Feeling confident with the accuracy rate, +95% in the accuracy test every quarter. Overall, the counting solution from CountMatters is a very useful system for the Marketing Team to analyze the behavior of our customers.

Pornthep Butrsutthiwong (Duang)

Senior Supervisor – Building Management, Siam Retail Management Co., Ltd (Fashion Island Bangkok)
START WITH WHAT YOU NEED TO UNDERSTAND

What do you need to understand about your visitors?

Tell us about your locations and the decisions you want better data for. We’ll help clarify what should be measured, which data is relevant and where it makes sense to start.

01
What do you need to measure?

Visits, entries and exits, or how many people are present.

02
What do you need to understand?

Trends over time, differences between locations or when visitor traffic changes.

03
What context do you need?

For example, passerby traffic, capture rate, dwell time or commercial data.

START THE CONVERSATION

Tell us what you want to understand.

Leave your company and email, and we’ll get in touch for a short conversation about your locations and needs.

A short conversation. No obligation.

Transforming Visitor Data
into Business Success

For over 30 years, CountMatters has defined the standard in visitor analytics.
As the original innovators of people counting, we transform foot traffic into business intelligence.



 
 
700+
customers using our solutions
100k+
installations
 
30 Years+
Decades of actionable visitor insights.
 
Guaranteed Satisfaction
Your success is our goal

 

Transforming Visitor Data
into Business Success

For over 30 years, CountMatters has defined the standard in visitor analytics.
As the original innovators of people counting, we transform foot traffic into business intelligence.



 
 
700+
customers using our solutions
100k+
installations
 
30 Years+
Decades of actionable visitor insights.
 
Guaranteed Satisfaction
Your success is our goal

 

Transforming Visitor Data
into Business Success

For over 30 years, CountMatters has defined the standard in visitor analytics.
As the original innovators of people counting, we transform foot traffic into business intelligence.



 
 
700+
customers using our solutions
100k+
installations
 
30 Years+
Decades of actionable visitor insights.
 
Guaranteed Satisfaction
Your success is our goal

 

Transforming Visitor Data
into Business Success

For over 30 years, CountMatters has defined the standard in visitor analytics.
As the original innovators of people counting, we transform foot traffic into business intelligence.



 
 
700+
customers using our solutions
100k+
installations
 
30 Years+
Decades of actionable visitor insights.
 
Guaranteed Satisfaction
Your success is our goal

 

ELEVATE YOUR BUSINESS

We’ve been here from the beginning, we’re here today, and we’re here to stay.
Let’s turn your visitor data into smarter business decisions.

Transforming Visitor Data
into Business Success

For over 30 years, CountMatters has defined the standard in visitor analytics.
As the original innovators of people counting, we transform foot traffic into business intelligence.



 
 
700+
customers using our solutions
100k+
installations
 
30 Years+
Decades of actionable visitor insights.
 
Guaranteed Satisfaction
Your success is our goal

 

Transforming Visitor Data
into Business Success

For over 30 years, CountMatters has defined the standard in visitor analytics.
As the original innovators of people counting, we transform foot traffic into business intelligence.



 
 
700+
customers using our solutions
100k+
installations
 
30 Years+
Decades of actionable visitor insights.
 
Guaranteed Satisfaction
Your success is our goal