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REAL-TIME VEHICLE COUNTING FOR PARKING, ACCESS & TRAFFIC FLOW

Measure entrances, zones, and parking occupancy with validated vehicle data — so you can optimize flow, safety, and capacity decisions.

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DISCUSS ENVIRONMENT, NEEDS, AND OPTIONS

WHY ACCURATE VEHICLE COUNTING MATTERS

Good decisions start with reliable numbers — defined, consistent, and comparable across entrances, zones, and time.

WHAT IS MEASURED

  • Entries and exits: Traffic at defined entrances, gates, and lanes — as a consistent time series.
  • Occupancy and capacity: How many vehicles are in an area over time — based on principles you can document.
  • Queueing and throughput: Aggregated flows that reveal bottlenecks, peaks, and change over time.

WHY THIS IS HARD IN THE REAL WORLD

  • Variable conditions: Lighting, reflections, weather, and environmental changes affect measurement.
  • Complex driving patterns: Multiple lanes, dense streams, turns, and mixed speeds make simple counting unreliable.
  • Operations require stability: Numbers must hold week after week — not only in a pilot or under ideal conditions.

WHAT YOU CAN TRUST

  • Clear definitions: Defined entrances, zones, and rules — so numbers can be explained and verified.
  • Quality over time: Normalization and QA that supports comparison across locations and periods.
  • Privacy by default: No personal ID. No faces. Aggregated insight — with clear data handling.

HOW IT WORKS

Structured measurement for consistent, comparable insight.

  1. 01
    CAPTURE
    Sensors measure entrances, zones, and flows.
  2. 02
    VALIDATE
    Data is processed, normalized, and quality-checked.
  3. 03
    OBSERVE
    Insights are presented clearly so you can interpret patterns and change.

WHAT VEHICLE COUNTING ENABLES

When measurement is consistent, operations and capacity become measurable.

Control traffic flow and access in real time

Stay ahead of queues at entrances, gates, and critical points.

  • Track entries, exits, and lanes over time
  • Detect queues and anomalies early
  • Support operational actions during peaks

Optimize parking with verified occupancy

See true occupancy by zone and period — not estimates.

  • Occupancy by zone/floor/area
  • Reduce search traffic and friction
  • Validate impact with before/after comparisons

Plan staffing and operations around traffic patterns

Use vehicle data to support staffing, security, and on-site operations.

  • Schedule around hourly and weekly peaks
  • Support events and seasonality
  • Reduce over- and understaffing

Understand dwell time and throughput

See where time is spent — and where flow breaks down.

  • Identify bottlenecks in routes and lanes
  • Measure throughput before/after changes
  • Create a more predictable flow picture

Support planning and investment decisions

Normalized data makes capacity and infrastructure planning more defensible.

  • Document demand with robust time series
  • Evaluate signage, barriers, and EV initiatives
  • Report performance to ops and leadership

Compare performance across locations

Benchmarking works when measurement is consistent everywhere.

  • Compare day/week/year using the same principles
  • Build KPIs for operations, capacity, and flow
  • Make portfolio decisions with confidence

USE CASES

Different environments, same problem: without numbers, capacity, queues, and actions are still based on guesswork.

  • Occupancy can look “fine” on average but be full in specific zones and hours — without zone insight, actions miss.
  • When search traffic rises, queues and friction rise too — measurement lets you manage capacity before it escalates.
  • Parking can be the invisible bottleneck behind lost visits — vehicle flow explains what store data can’t.
  • Campaigns and seasonality shift arrival patterns — without comparable numbers, staffing and security are guesswork.
  • Drop-off, pick-up, and pass-through mix — without counting, queues become the cause of delays, not just a symptom.
  • Peaks appear fast during disruptions and weather — real-time insight enables rapid operational adjustments.
  • Traffic flows shift with events, detours, and seasons — measurement beats assumptions.
  • Interventions like signage, barriers, and new routing need before/after data — otherwise impact is hard to prove.
  • Access and circulation around sites affect tenants, logistics, and experience — without numbers, prioritization is risky.
  • Documenting load over time supports capacity planning and upgrades — with lower risk.

PRIVACY BY DESIGN

Measure traffic and occupancy without collecting personal data. No faces. No identifiers. Anonymous counting — with GDPR built into the architecture.

  • No facial recognition
  • No biometric storage
  • Anonymous counting only
  • GDPR-by-design
  • On-device anonymisation
  • EU hosting

FAQ

Straight answers on technology, privacy, accuracy, and rollout.

DEPLOYMENT ROADMAP IN 5 STEPS

We follow a documented deployment process for fast value and seamless integration.

1

Sales Handover

Customer needs and agreements are transferred to Success team.

2

Onboarding & Setup

Installation, localization, and documentation provided.

3

Platform Activation

Access to dashboards, real-time data, and integrations.

4

Customer Success

Follow-up, training, and ongoing support.

5

Operations & Maintenance

Technical support, DevOps monitoring, and service.

30+ YEARS OF ACTIONABLE INSIGHTS

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Transforming Visitor Data
into Business Success

For over 30 years, CountMatters has defined the standard in visitor analytics.
As the original innovators of people counting, we transform foot traffic into business intelligence.



 
 
700+
customers using our solutions
100k+
installations
 
30 Years+
Decades of actionable visitor insights.
 
Guaranteed Satisfaction
Your success is our goal

 

Transforming Visitor Data
into Business Success

For over 30 years, CountMatters has defined the standard in visitor analytics.
As the original innovators of people counting, we transform foot traffic into business intelligence.



 
 
700+
customers using our solutions
100k+
installations
 
30 Years+
Decades of actionable visitor insights.
 
Guaranteed Satisfaction
Your success is our goal

 

WE DO NOT ETSIMATE TRAFFIC. WE MEASURE IT

Request a Vehicle Flow Assessment
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Transforming Visitor Data
into Business Success

For over 30 years, CountMatters has defined the standard in visitor analytics.
As the original innovators of people counting, we transform foot traffic into business intelligence.



 
 
700+
customers using our solutions
100k+
installations
 
30 Years+
Decades of actionable visitor insights.
 
Guaranteed Satisfaction
Your success is our goal

 

ELEVATE YOUR BUSINESS

We’ve been here from the beginning, we’re here today, and we’re here to stay.
Let’s turn your visitor data into smarter business decisions.

Transforming Visitor Data
into Business Success

For over 30 years, CountMatters has defined the standard in visitor analytics.
As the original innovators of people counting, we transform foot traffic into business intelligence.



 
 
700+
customers using our solutions
100k+
installations
 
30 Years+
Decades of actionable visitor insights.
 
Guaranteed Satisfaction
Your success is our goal

 

Transforming Visitor Data
into Business Success

For over 30 years, CountMatters has defined the standard in visitor analytics.
As the original innovators of people counting, we transform foot traffic into business intelligence.



 
 
700+
customers using our solutions
100k+
installations
 
30 Years+
Decades of actionable visitor insights.
 
Guaranteed Satisfaction
Your success is our goal