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RELIABLE MEASUREMENT IN HOSPITALITY ENVIRONMENTS

Measure guest flow, presence and space utilization across lobbies, amenities and multi-use properties — where consistency and privacy matter.

SEE HOW MEASUREMENT WORKS

WHY HOSPITALITY ENVIRONMENTS ARE HARD TO MEASURE

 

24/7 occupancy cycles

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Multi-purpose zones within one property

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Seasonal and event-driven peaks

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High guest privacy expectations

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Staff planning across distributed amenities

 

WHAT INSIGHTS DO YOU NEED?

From guest flow and amenity usage to event traffic and wait times, CountMatters reveals what’s working, 
and where smarter decisions can elevate satisfaction and revenue.

Explore the insights powering today’s most successful hospitality venues.

VEHICLE COUNTING

Monitor Parking and Arrival Patterns

Measure vehicle inflow and parking occupancy to support valet operations and guest arrival planning.

OCCUPANCY TRENDS

Monitor Space Utilization in Real Time

Access reliable occupancy data across lobbies, dining areas and shared amenities to support staffing and capacity planning.

QUEUE MONITORING

Manage Check-In and Service Flow

Track queue lengths at reception, breakfast service and event check-in to reduce congestion and maintain consistent service levels.

 

HEATMAPS & TRACKING

Understand Guest Movement Patterns

Visualize how guests move between rooms, amenities and event spaces to identify congestion and underutilized areas.

CONVERSION RATE OPTIMIZATION

Evaluate Space Performance

Use movement and occupancy data to assess how layout and amenity placement influence usage and engagement.

 

PEOPLE COUNTING ANALYTICS

Measure Entries, Presence and Flow

Track guest movement across entrances and internal zones with consistent accuracy — even during peak check-in and event periods.

TURN GUEST TRAFFIC INTO OPERATIONAL EXCELLENCE

Trusted by hospitality leaders for over 30 years, CountMatters transforms footfall data into actionable strategies that enhance service, boost efficiency, and increase guest lifetime value.

Want to see how it fits your venue?

Book a 15-minute walkthrough—just fill out the short form and we’ll show you what’s possible.

TALK TO US ABOUT RELIABLE HOSPITALITY MEASUREMENT

Learn how CountMatters delivers consistent, privacy-first measurement across hotels, resorts and mixed-use hospitality environments.

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