WHAT IS MEASURED
- Entrances and exits: Counts of passages and presence — without identification.
- Zones and movement: Understanding how people move through a physical space.
- Time and patterns: Comparable time series that make change visible over time.
Before numbers can be used as a basis for decisions, they must be precise, stable, and interpretable — even when conditions change.
Understand how people use space — without collecting personal data. All information is anonymised on-device and hosted in the EU.
Different environments, same problem: without numbers, decisions are still based on guesswork.
Choose your sector to explore common challenges – and proven real-world outcomes.
Plan shifts based on actual traffic
Avg. +12 % sales uplift
Threshold alerts open counters automatically
Avg. −20 % shorter wait time
Link footfall data to conversion and sales
Avg. +4.5 % higher conversion
Track entry, occupancy and pinch points in real time
Smoother flow and safer visitor experience
Use dwell-time data to place bars, stands and activations where people naturally stop
Higher impact for sponsors and on-site sales
Show real visitor counts and occupancy to organisers, sponsors and authorities
Stronger case for funding and renewals
Redirect passenger flow in real time
Better flow and safety
Align shifts with actual load
Lower OPEX
Analyse historical data by zone and time
Fact-based planning
Measure footfall and dwell across parks, squares and streets
Smarter prioritisation of projects and investments
Prove the impact of markets, festivals and temporary changes
Stronger budget and policy decisions
Match cleaning, staffing and opening hours to real usage
Reduced operating costs
Map footfall by entrance, floor and corridor
Better basis for leasing strategy and pricing
Use traffic and dwell to position anchors and services
Higher occupancy and tenant satisfaction
Prioritise upgrades where people really move and stay
Better ROI on refurb investments
A small uptick in conversion can have outsized impact. See how visitor data changes the math.
Small adjustments to window displays, staffing, or layout can significantly improve capture and conversion rates.
Disclaimer: Calculations are hypothetical and not guarantees of performance.
Straight answers on technology, privacy, accuracy, and rollout.
No. Anonymization happens on-device (edge). No personally identifiable attributes are processed, stored, or transmitted. Only aggregated counts/events are shared.
Within the EU/EEA. Access is role-based (RBAC), and all changes are recorded with audit logs.
Yes. Privacy by design: on-sensor anonymization, Data Processing Agreement (DPA) available, audit logs, data portability, and controllable retention.
Typically 97%+ in normal conditions. Actual accuracy depends on mounting height, field of view, and footfall density.
Flexible hardware—compatible with leading vendors (e.g., Xovis). Model selection depends on height/FOV and scenario.
Open REST APIs and webhooks. Prebuilt connectors where available—otherwise delivered as a project.
We follow a documented deployment process for fast value and seamless integration.
Customer needs and agreements are transferred to Success team.
Installation, localization, and documentation provided.
Access to dashboards, real-time data, and integrations.
Follow-up, training, and ongoing support.
Technical support, DevOps monitoring, and service.
For over 30 years, CountMatters has defined the standard in visitor analytics.
As the original innovators of people counting, we transform foot traffic into business intelligence.
For over 30 years, CountMatters has defined the standard in visitor analytics.
As the original innovators of people counting, we transform foot traffic into business intelligence.
Request a Technical Measurement Review
For over 30 years, CountMatters has defined the standard in visitor analytics.
As the original innovators of people counting, we transform foot traffic into business intelligence.
For over 30 years, CountMatters has defined the standard in visitor analytics.
As the original innovators of people counting, we transform foot traffic into business intelligence.
For over 30 years, CountMatters has defined the standard in visitor analytics.
As the original innovators of people counting, we transform foot traffic into business intelligence.