Turn visitor counts into reliable action. Pair people counting sensor technology with POS data. Plan staffing, protect margins, and lift conversion without guesswork.
Glossary: Footfall = visitors entering; Conversion = transactions ÷ visitors; Hourly share = each hour’s traffic as % of day; Occupancy = people present now.Not every visitor will buy. Performance varies by day, hour, and mission. Measure daily visitors, transactions, and conversion as your baseline.
Footfall alone shows how many. POS shows what sold. Together, they reveal productivity.
Whatever your current conversion, treat it as a relationship to improve daily.
Use privacy-safe sensors, not surveillance. Solutions like Xovis process anonymized depth points. No faces, no PII.
Traffic and intent follow rhythms. Some hours are busy with low intent. Others are moderate with high purchase intent.
Chart hourly traffic share and hourly conversion. The shapes repeat weekly. Staff to the shape, not the clock.
Data should trigger action, not just reports. Tie analytics to simple workflows.
CountMatters uses sensor data designed for occupancy and counting. We store aggregated metrics only. No images, no identities—actionable insight without exposure.
We connect sensors and POS, then surface KPIs in role-based dashboards. Triggers make insight operational: “if queue time > target, notify floor lead.”
Because hourly patterns repeat, small staffing shifts compound. You can track where conversion improved and which interventions deserve rollout.
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