WALDEMARSUDDE MUSEUM ADOPTS COUNTMATTERS VISITOR ANALYTICS

Prince Eugen’s Waldemarsudde has chosen CountMatters’ flexible visitor analytics system to secure accurate, GDPR-compliant statistics and smoother operations. The historic museum at Djurgården in Stockholm welcomes around 120,000–150,000 paying visitors each year and, including its seven-hectare castle park, an estimated ~400,000 visitors in total.

WHY UPGRADE – RELIABLE, ACTIONABLE NUMBERS

For leading cultural institutions, precision matters. Robust footfall data underpins staffing plans, gallery flow, conservation rules and reporting. Waldemarsudde wanted a modern, reliable approach to visitor counting that reduces manual work and removes uncertainty.

THE SOLUTION – SENSORS, PLATFORM, SERVICE

CountMatters provides a complete package: sensors, platform access, support and service on a fixed monthly plan with no lock-in. The system delivers accurate, anonymous counts at entrances and key circulation points—no images stored, just privacy-safe sensor data. Insights are visualised in intuitive dashboards and can be exported for reporting.

WHAT THE TEAM GAINS

• Accurate visitor statistics: Clear daily, weekly and seasonal baselines.
• Better staffing: Align front-of-house shifts with real footfall peaks.
• Flow & capacity: Smooth movement through galleries and temporary shows.
• Reporting made easy: Share trusted numbers with cultural authorities.

TRUSTED PARTNER, PROVEN APPROACH

Waldemarsudde selected CountMatters following strong recommendations from peers. The museum highlighted ease of use, dependable support and transparent pricing as decisive factors.

ABOUT THE MUSEUM

Originally the home of Prince Eugen (1865–1947), Waldemarsudde is today one of Sweden’s most visited art museums—renowned for its collections, exhibitions and waterfront setting on Djurgården.

PRIVACY BY DESIGN

• Sensortechnology, not cameras: No images—only anonymous counts.
• Data minimisation: Only what’s necessary is processed and stored.
• Access controls: Role-based permissions keep data secure.

READY TO SEE YOUR VISITOR DATA CLEARLY?

CountMatters helps museums, galleries and public attractions turn footfall into better decisions—without compromising privacy.