Using a customer counter system and retail footfall analytics, Göteborgsvarvet turns live crowd movement into staffing, safety, and commercial wins — for organizers and exhibitors alike.
When 50,000+ runners and supporters converge on the city, guesswork breaks down. CountMatters combines people counting sensor technology, Wi-Fi analytics, and occupancy monitoring to show when and where flows concentrate — enabling right-time staffing, smarter queue design, and safer venue operations.
Glossary — Footfall Analytics: The measurement and analysis of visitor flows across zones to optimize staffing, layout, safety, and commercial performance.Before analytics, exhibitors and volunteers often staffed “like last year.” With zone-based counts, Göteborgsvarvet can now see peak surges at bib distribution, corridor bottlenecks near entrance gates, and dwell-time patterns along high-value aisles — unlocking targeted fixes instead of blanket measures.
“Visitor flows to bib pickup guide our staffing plans for future years. The data gives us a reliable baseline.”
For exhibitors, footfall and dwell tie directly to lead capture and conversion. Knowing the busiest two hours helps coordinate staff breaks, demos, and promos without missing prime footfall.
Want to see how combined data sources strengthen decisions? Read Unlocking insights with combined footfall data solutions.
CountMatters designs for privacy from the start. We use privacy-preserving sensors and aggregated analytics. No facial recognition. No PII in reporting. Data is processed for operational planning and safety, with strict retention policies and access controls appropriate for public events and venues.
See how another large operator optimized staffing using visitor-sales data: Norway’s largest watch chain optimizes staff planning with visitor & sales data.
Customer counter system insights translate into fewer bottlenecks, better exhibitor outcomes, and tighter safety control. Organizers reduce queue abandonment, exhibitors align demos with real peaks, and sponsors enjoy steadier footfall to activations. The outcome is a smoother experience — and better commercial performance — without overspending on staff.
Modern 3D sensors and calibrated Wi-Fi analytics deliver high accuracy in dynamic, multi-directional flows. We validate with on-site spot-checks before go-live.
Solutions are scoped to venue size, zones, and reporting needs. We focus on measurable ROI through staffing efficiency and improved visitor experience.
Yes — aggregated, zone-level metrics (e.g., aisle traffic and dwell patterns) that inform stand design, demo timing, and staff scheduling.
No personal data is required for footfall analytics. Reporting is anonymized and aggregated, aligned with GDPR.
Ready to turn footfall into action? We’ll help you plan zones, deploy sensors, and deliver dashboards that your team actually uses.
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[Chart: Footfall by Zone vs. Staffing Levels — highlights under/over-staffed windows by 30-minute blocks.]
Sources (contextual; no external links in body): Organizer interview notes; CountMatters event analytics playbooks (2024–2025).