ABOUT US
Empowering Better Decisions Through Data
CountMatters, formerly IMAS Group, has been a reliable partner for over 30 years, providing data-driven insights to enhance decision-making for various sectors. Utilizing advanced technologies and a customizable platform, we transform data into actionable insights to improve customer experiences and achieve results.
Supporting Our Customers

To ensure flexibility and fast response times, our team of specialists works closely with a robust international network of partners and technicians. We provide everything our customers need from a single source: hardware, software,
personalized support, installation, and system maintenance.
Our success is rooted in the CountMatters culture, which fosters quick, proactive support and empowers local decision-making. We take pride in making customer assistance a seamless and rewarding experience.

Supporting Our Customers
To ensure flexibility and fast response times, our team of specialists works closely with a robust international network of partners and technicians. We provide everything our customers need from a single source: hardware, software, personalized support, installation, and system maintenance.
Our success is rooted in the CountMatters culture, which fosters quick, proactive support and empowers local decision-making. We take pride in making customer assistance a seamless and rewarding experience.
Guided by experts

Our local CountMatters experts are dedicated to helping you unlock the most valuable insights for your organization. Through personalized consultations, we identify the optimal footfall analytics solution tailored to your location’s specific requirements and business goals.
With expertise in delivering £30k+ installations, we ensure every solution is designed to maximize value and impact.
Guided by experts
With expertise in delivering £30k+ installations, we ensure every solution is designed to maximize value and impact.



COUNTMATTERS in numbers
Vision


Leadership and Ownership
CountMatters (formerly IMAS Group) was founded in 1989 by Peter Nicolaus, who continues to serve as a valued member of the board. In 2024, Peter Thomsen assumed the role of Chairman of the Board and now also serves as the company’s CEO, guiding its strategic vision and growth.
CountMatters is the parent company of multiple subsidiaries operating under the CountMatters brand. In addition to its direct operations, the company collaborates with an extensive network of partners who rely on its services to deliver value to their clients.