REAL-TIME FOOTFALL AT AERO INDIA 2023: SAFER, SMARTER VENUE OPS
CountMatters provided real-time occupancy and footfall analytics across two pavilions at Aero India 2023. With high-accuracy people-counting sensors and live dashboards, organizers could allocate staff, manage queues, and comply with venue limits—while capturing evidence to plan the next edition better.
THE CONTEXT: A MASSIVE, FAST-MOVING EVENT
Aero India is one of Asia’s largest air shows with hundreds of exhibitors and large crowds. Meeting rooms, briefing zones, and hospitality areas are high-demand resources. Without reliable, live occupancy data, it’s hard to keep spaces safe, reduce wait times, and get the most out of limited capacity.
THE SOLUTION: SENSORS + LIVE DASHBOARDS
CountMatters deployed precise overhead sensors at pavilion entry points and key corridors. Data flowed into our analytics platform, showing current occupancy, inflow/outflow, and peak times. No images are stored—only anonymous counts—ensuring full GDPR-aligned operation.
WHAT ORGANIZERS SAW IN REAL TIME
Occupancy by zone: Live headcounts with threshold alerts for safety and service levels.
In/Out rates: Entry/exit flow to spot upcoming peaks before they happen.
Dwell patterns: Which spaces attracted and retained visitors longest.
Resource load: Evidence for opening extra meeting rooms or reallocating staff.
RESULTS: SMOOTHER FLOWS, SMARTER DECISIONS
Operational clarity: Teams balanced traffic across adjacent zones and reduced bottlenecks.
Better visitor experience: Shorter queues at peak times thanks to proactive staffing moves.
Post-event insight: Exportable reports to inform floor plans, staffing budgets, and sponsor areas for next year.
ROI
A small uptick in conversion can have outsized impact. See how visitor data changes the math.
Your scenario
Your baseline. Typical retail: 8–12%.
Lift is measured in absolute percentage points (e.g., +2 pp from 10% → 12%).
Currency is auto-detected for display.
+0% % relative lift
What it means:
What it means
Projected revenue uplift (per month)
Additional orders (per month)
Validated in production; typical accuracy 94–98% with on-device anonymization.
USE CASES BEYOND AEROSPACE
The same toolset scales to fairs, arenas, transport hubs, and public events. Real-time occupancy supports crowd safety, cleaning schedules, and retail concessions planning—in one unified view.
IMPLEMENTATION: PRIVACY-FIRST AND RELIABLE
Sensor technology, not cameras: Anonymous counts only—no images, no biometrics.
Data minimization: We store just what’s needed for operations and reporting.
Role-based access: Organizers, partners, and tenants see the right level of detail.
FAQ
HOW ACCURATE ARE THE COUNTS?
With correctly mounted overhead sensors, accuracy can reach industry-leading levels suitable for live safety thresholds and reporting.
CAN WE ADD SALES OR TICKETING DATA?
Yes. Many venues enrich traffic with ticket scans, POS, or booking data to analyze conversion, capacity use, and campaign impact.
HOW FAST CAN TEAMS ACT ON ALERTS?
Dashboards refresh continuously, with simple traffic-light cues and notifications when zones approach limits.
CONCLUSION: FROM CROWDS TO CONTROL
Real-time occupancy and footfall analytics turn a complex, high-traffic event into a controlled, data-driven operation. With CountMatters, organizers keep visitors safe, staff efficiently, and capture the insights needed to design an even better show next time.
Real-Time Occupancy Revenue Impact
Retail wait time increases and satisfaction impact
Queues Kill Revenue After 4–5 Minutes
Customer abandonment rates by wait time threshold
Source: Qminder consumer surveys
Wait Times Up; Satisfaction Down
Retail wait time increases and satisfaction impact
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