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REAL-TIME VEHICLE COUNTING FOR PARKING, ACCESS & TRAFFIC FLOW

Measure entrances, zones, and parking occupancy with validated vehicle data — so you can optimize flow, safety, and capacity decisions.

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DISCUSS ENVIRONMENT, NEEDS, AND OPTIONS

30+ YEARS OF ACTIONABLE INSIGHTS

Holme Gaard Værk-1
Grindsted Handel
Dansk - Vi klær familien på
Skousen
KLP-1
Steen & Strøm-1
BabySam
ECE-1
Hummel
NewYorker
Tic-1
Momu Moesgaard Museum
Nyborg Bibliotek-1
Nic. Christiansen Gruppen
Bloms Butikker-1
MEC-1
Tarm HAndelsforening
Sportmaster - Vild med sport
Bjørklund Lykkesmed
Hobbii

Real value — proven in numbers

DECISION‑GRADE VEHICLE MEASUREMENT

Stable measurement for vehicle flow and capacity measurement — built for operations, control, and reporting.

Accurate vehicle counting

Volume you can run flow on.

Light/heavy classification

Reliable inputs for planning and reporting.

Latency to dashboard/alerts

Timeliness for operational decisions.

Data availability

Fewer gaps in data — fewer gaps in decisions.

Target parking occupancy

Capacity measurement for availability and flow.

Travel time / delay improvement

Typical effects in data-driven traffic operations.

Values marked “Benchmark” are industry/public findings and not a guarantee. Product metrics should be verifiable via QA/SLA on request.

WHY ACCURATE VEHICLE COUNTING MATTERS

Good decisions start with reliable numbers — defined, consistent, and comparable across entrances, zones, and time.

WHAT IS MEASURED

  • Entries and exits: Traffic at defined entrances, gates, and lanes — as a consistent time series.
  • Occupancy and capacity: How many vehicles are in an area over time — based on principles you can document.
  • Queueing and throughput: Aggregated flows that reveal bottlenecks, peaks, and change over time.

WHY THIS IS HARD IN THE REAL WORLD

  • Variable conditions: Lighting, reflections, weather, and environmental changes affect measurement.
  • Complex driving patterns: Multiple lanes, dense streams, turns, and mixed speeds make simple counting unreliable.
  • Operations require stability: Numbers must hold week after week — not only in a pilot or under ideal conditions.

WHAT YOU CAN TRUST

  • Clear definitions: Defined entrances, zones, and rules — so numbers can be explained and verified.
  • Quality over time: Normalization and QA that supports comparison across locations and periods.
  • Privacy by default: No personal ID. No faces. Aggregated insight — with clear data handling.

HOW THE MEASUREMENT WORKS

A structured approach that ensures stable, comparable data over time.

  1. 01
    CAPTURE
    Movement is captured at entrances and in defined zones using clearly defined thresholds.
  2. 02
    STANDARDIZE
    Data is normalized and validated to ensure consistent definitions and KPIs across sites.
  3. 03
    CONTROL & INSIGHT
    Results are presented with full traceability, so decisions can be made on a stable, defensible basis.

WHAT VEHICLE COUNTING ENABLES

When measurement is consistent, operations and capacity become measurable.

Control traffic flow and access in real time

Stay ahead of queues at entrances, gates, and critical points.

  • Track entries, exits, and lanes over time
  • Detect queues and anomalies early
  • Support operational actions during peaks

Optimize parking with verified occupancy

See true occupancy by zone and period — not estimates.

  • Occupancy by zone/floor/area
  • Reduce search traffic and friction
  • Validate impact with before/after comparisons

Plan staffing and operations around traffic patterns

Use vehicle data to support staffing, security, and on-site operations.

  • Schedule around hourly and weekly peaks
  • Support events and seasonality
  • Reduce over- and understaffing

Understand dwell time and throughput

See where time is spent — and where flow breaks down.

  • Identify bottlenecks in routes and lanes
  • Measure throughput before/after changes
  • Create a more predictable flow picture

Support planning and investment decisions

Normalized data makes capacity and infrastructure planning more defensible.

  • Document demand with robust time series
  • Evaluate signage, barriers, and EV initiatives
  • Report performance to ops and leadership

Compare performance across locations

Benchmarking works when measurement is consistent everywhere.

  • Compare day/week/year using the same principles
  • Build KPIs for operations, capacity, and flow
  • Make portfolio decisions with confidence

USE CASES

Different environments, same problem: without numbers, capacity, queues, and actions are still based on guesswork.

  • Occupancy can look “fine” on average but be full in specific zones and hours — without zone insight, actions miss.
  • When search traffic rises, queues and friction rise too — measurement lets you manage capacity before it escalates.
  • Parking can be the invisible bottleneck behind lost visits — vehicle flow explains what store data can’t.
  • Campaigns and seasonality shift arrival patterns — without comparable numbers, staffing and security are guesswork.
  • Drop-off, pick-up, and pass-through mix — without counting, queues become the cause of delays, not just a symptom.
  • Peaks appear fast during disruptions and weather — real-time insight enables rapid operational adjustments.
  • Traffic flows shift with events, detours, and seasons — measurement beats assumptions.
  • Interventions like signage, barriers, and new routing need before/after data — otherwise impact is hard to prove.
  • Access and circulation around sites affect tenants, logistics, and experience — without numbers, prioritization is risky.
  • Documenting load over time supports capacity planning and upgrades — with lower risk.

PRIVACY BY DESIGN

Measure visitor flow and capacity measurement without collecting personal data. No faces. No identifiers. Anonymous counting — with GDPR built into the architecture.

  • No facial recognition
  • No biometric storage
  • Anonymous counting only
  • GDPR by design
  • On-device anonymisation
  • EU/EEA hosting

FAQ

Straight answers on technology, privacy, accuracy, and rollout.

DEPLOYMENT ROADMAP IN 5 STEPS

We follow a documented deployment process that delivers fast value and seamless integration.

1

Sales handover

Goals, needs, and agreements are transferred to Customer Success.

2

Onboarding & setup

Installation, localization, and documentation.

3

Platform activation

Access to dashboards, real-time data, and integrations.

4

Customer Success

Follow-up, training, and ongoing support.

5

Operations & maintenance

Technical support, DevOps monitoring, and service.

Transforming Visitor Data
into Business Success

For over 30 years, CountMatters has defined the standard in visitor analytics.
As the original innovators of people counting, we transform foot traffic into business intelligence.



 
 
700+
customers using our solutions
100k+
installations
 
30 Years+
Decades of actionable visitor insights.
 
Guaranteed Satisfaction
Your success is our goal

 

Transforming Visitor Data
into Business Success

For over 30 years, CountMatters has defined the standard in visitor analytics.
As the original innovators of people counting, we transform foot traffic into business intelligence.



 
 
700+
customers using our solutions
100k+
installations
 
30 Years+
Decades of actionable visitor insights.
 
Guaranteed Satisfaction
Your success is our goal

 

We are very satisfied with the staff planning tool, it has already helped us achieve efficient planning and increased revenue.

Helge Bjørklund

Founder and Partner, BJØRKLUND chain

CountMatters really wanted to understand our needs and I can only say that the daily support and delivery from CountMatters is unmatched. We as customers are taken very seriously and the support is proactive and immediate.

Niklas Holz

International Business Developer, Søstrene Grenes Import A/S

I am very satisfied with the Xperio portal. The dashboard provides a comprehensive view of how the stores are performing and I can immediately see which stores are doing best. In addition, I can easily compare and analyze data by day, week, month, or year.

Torstein Heldal

Center Manager, Oslo S and Østbanehallen

I think it works very well, CountMatters always provides quick service and responds quickly. The Xperio platform is also easy to use.

Hanna Svenaeus

Administrative Manager, Ragde Eiendom

No matter how big or small the task is, CountMatters always responds quickly and is eager to help. I am very satisfied with CountMatters and the services they offer so we can monitor and work with our visitor data on a daily basis.

Sigve Mydland

Center Manager, Herbarium Shopping Center

We have a good cooperation with CountMatters, which offers flexible solutions and personal service.

Göran Kirsch

Head of Security, Skansen, Stockholm

In my role as responsible for statistics, these visitor counters are an invaluable help and the CountMatters visitor counter is easy to use.

Malin Johansson

Librarian, TÄBY LIBRARY, Stockholm

We are satisfied. It has been running smoothly and consistently with CountMatters.

Thomas Hallin

Librarian, TÄBY LIBRARY

We are very satisfied with CountMatters support – Mr. Chaghouani and his team are very easy to work with and have largely adapted to our requirements. Criticism is received without hard feelings and they always try to find practical solutions to our problems.

Christine Glasow

Center Management, Seemaxx Outlet Center Radolfzell

Short communication paths and response times. CountMatters way of working is pragmatic and goal-oriented. They always support us in finding quick solutions to our tasks. I would especially like to highlight CountMatters innovative capabilities in this regard.

Björn Küster

Project Manager, ECE Projektmanagement G.m.b.H & Co. KG

CountMatters support team can solve problems quickly. Xperio Software is convenient and easy to use. Able to see real-time data on the number of people who enter Fashion Island. Feeling confident with the accuracy rate, +95% in the accuracy test every quarter. Overall, the counting solution from CountMatters is a very useful system for the Marketing Team to analyze the behavior of our customers.

Pornthep Butrsutthiwong (Duang)

Senior Supervisor – Building Management, Siam Retail Management Co., Ltd (Fashion Island Bangkok)

Transforming Visitor Data
into Business Success

For over 30 years, CountMatters has defined the standard in visitor analytics.
As the original innovators of people counting, we transform foot traffic into business intelligence.



 
 
700+
customers using our solutions
100k+
installations
 
30 Years+
Decades of actionable visitor insights.
 
Guaranteed Satisfaction
Your success is our goal

 

VEHICLE TRAFFIC YOU CAN TRUST—ACROSS EVERY ACCESS POINT.

New deployment or replacing an existing system? Book a Vehicle Measurement Review.

WHAT YOU RECEIVE

  • Review of your current setup — or a recommended measurement plan from scratch
  • Coverage mapping for entrances, lanes, and access roads (incl. edge cases)
  • Risk check: miscounts, double-counting, blind spots, and data gaps
  • Scalable architecture for reporting across sites and regions
✓ 30–45 minutes
✓ No obligation
✓ Tailored to your use case

Transforming Visitor Data
into Business Success

For over 30 years, CountMatters has defined the standard in visitor analytics.
As the original innovators of people counting, we transform foot traffic into business intelligence.



 
 
700+
customers using our solutions
100k+
installations
 
30 Years+
Decades of actionable visitor insights.
 
Guaranteed Satisfaction
Your success is our goal

 

ELEVATE YOUR BUSINESS

We’ve been here from the beginning, we’re here today, and we’re here to stay.
Let’s turn your visitor data into smarter business decisions.

Transforming Visitor Data
into Business Success

For over 30 years, CountMatters has defined the standard in visitor analytics.
As the original innovators of people counting, we transform foot traffic into business intelligence.



 
 
700+
customers using our solutions
100k+
installations
 
30 Years+
Decades of actionable visitor insights.
 
Guaranteed Satisfaction
Your success is our goal

 

Transforming Visitor Data
into Business Success

For over 30 years, CountMatters has defined the standard in visitor analytics.
As the original innovators of people counting, we transform foot traffic into business intelligence.



 
 
700+
customers using our solutions
100k+
installations
 
30 Years+
Decades of actionable visitor insights.
 
Guaranteed Satisfaction
Your success is our goal