CUSTOMER COUNTER SYSTEM & FOOTFALL ANALYTICS FOR SMARTER PARKING
Our customer counter system and footfall analytics platform enable municipalities, shopping centers, and public space operators to turn parking and visitor data into actionable insight. By integrating Xovis 3D sensors with CountMatters dashboards, cities reduce congestion, optimize occupancy, and create better visitor experiences.
THE CHALLENGE: PARKING AND PUBLIC SPACE UTILIZATION
Parking inefficiency is a growing urban challenge. Municipalities must balance limited space, environmental goals, and increasing traffic volume. Without accurate occupancy monitoring, it’s difficult to justify infrastructure investments or optimize pricing models. For retailers, poor parking experiences reduce dwell time and sales. A study by ICSC (2023) found that 40% of shoppers abandon visits if parking is perceived as difficult.
OUR SOLUTION: PEOPLE COUNTING & OCCUPANCY MONITORING
CountMatters provides a complete occupancy monitoring solution using Xovis sensors and Smart City System technology to deliver precise, real-time data. Dashboards allow city planners, senterledere, and property managers to monitor space usage, plan maintenance, and measure event impact while maintaining GDPR compliance.
PROOF OF IMPACT
Municipal deployments have reported up to 20% reduction in congestion and improved turnover of key parking zones. In retail environments, aligning staff schedules with peak arrival times drives conversion growth and better service levels. According to European Parking Association data (2024), smart parking systems can cut CO₂ emissions by up to 30% in dense urban areas by reducing unnecessary cruising.
USE CASES
Municipalities: Measure public lot usage, justify new infrastructure, plan for festivals and events.
Public/Religion: Track weekly service attendance trends, plan for large gatherings.
IMPLEMENTATION
Deployment is straightforward: wireless sensors are installed with minimal disruption; data is streamed securely to our cloud platform; dashboards are preconfigured for immediate use. We integrate with ERP, ticketing, and payment systems. Training sessions help municipal coordinators and retail operations teams adopt the system quickly.
ROI AND OPERATIONAL IMPACT
Better parking data leads to better decisions. Cities reduce congestion-related costs and improve citizen satisfaction. Retailers see higher footfall conversion and improved staff productivity. The result is measurable ROI: better use of public resources, reduced emissions, and increased revenue per visitor.
FAQ
HOW ACCURATE IS THE DATA?
Using Xovis 3D sensors, accuracy is typically above 98%, even in challenging outdoor conditions.
IS THE SYSTEM GDPR COMPLIANT?
Yes — all data is anonymized and aggregated before reporting. No personal data is stored.
HOW QUICKLY CAN WE DEPLOY?
Most projects go live within 4–6 weeks from kickoff, including sensor installation, dashboard setup, and training.
WHAT KIND OF SUPPORT DO YOU PROVIDE?
CountMatters offers onboarding, dedicated account management, and ongoing analytics reviews to ensure long-term success.
Smarter parking starts with better data. With CountMatters’ customer counter system and footfall analytics — powered by Xovis technology — municipalities, retailers, and public operators gain the insight they need to improve accessibility, reduce emissions, and enhance visitor experience.
Sources: ICSC — Shopper Parking Behaviors (2023); European Parking Association — Smart Parking Report (2024)
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