EUROSHOP: PEOPLE COUNTING THAT TURNS FOOTFALL INTO ACTION
At EuroShop, retailers flock to see what’s next. The real win happens after the booth: using people counting sensors with CountMatters to turn retail footfall analytics into higher conversion, smarter staffing, and cleaner reporting. With Xovis sensors and CountMatters dashboards, operators move from gut feeling to measurable outcomes.
THE RETAIL GAP: TRAFFIC WITHOUT CONTEXT
Most chains know roughly how many visitors they get, but not how to act on it day to day. Store teams guess staffing. HQ guesses demand. Marketing can’t tie campaigns to in-store traffic. Without a consistent conversion rate model and store-level occupancy signals, decisions stay reactive and ROI gets fuzzy.
THE COUNTMATTERS APPROACH
CountMatters connects your entrances to your KPIs. We ingest sensor traffic, POS sales, and opening hours to produce a simple operating picture: live occupancy, visit patterns, and conversion by hour. The platform highlights where to add staff, when to open an extra till, and which campaigns actually moved footfall.
Sensor-first data: Accurate people counts from leading sensors, integrated natively.
Conversion you can trust: Traffic ↔ sales stitched hourly for true performance baselines.
Actionable dashboards: Store and HQ views with alerts for thresholds (queues, occupancy, dwell).
GDPR-ready by design: Anonymised, aggregated signals; EU hosting and governance.
GDPR note: CountMatters works with anonymised sensor outputs and aggregated analytics. No identification, no biometrics—just operational insights.
PROOF: WHAT RETAILERS SEE WHEN DATA GETS OPERATIONAL
Chains that standardise on people counting sensors with CountMatters report clearer staffing rules, steadier conversion, and faster campaign readouts. Municipal and venue teams see similar gains for event planning and public-space flow.
Staffing plans align to traffic curves, reducing idle time and missed service moments.
Marketing can attribute in-store uplift to specific campaigns and flight dates.
Operations benchmark stores on footfall-to-sales performance, not just revenue.
Cities and towns measure visitor flow in squares, markets, and libraries to justify budgets and plan events. Read how a municipality moved from gut feelings to facts.
IMPLEMENTATION: FAST, SENSOR-AGNOSTIC, NO RIP-AND-REPLACE
We connect to your existing sensors where feasible and standardise data into CountMatters. With Xovis and other leading options, installation is straightforward and calibration is repeatable. Typical rollouts:
Discovery: Layout review, entrances, mounting points, data audit.
Install & calibrate: Sensor placement, accuracy checks, test counts.
Integrate POS: Secure feed for hourly sales and transaction counts.
Dashboards live: Store + HQ views, alerts, and handover playbooks.
ROI & OPERATIONAL IMPACT
CountMatters focuses on three levers:
Sell more: Raise conversion by staffing to traffic and fixing service choke points.
Spend smarter: Prove which campaigns drive visits; shift budget to winners.
Run leaner: Optimise hours, tills, and floor coverage with live occupancy.
FAQ
HOW ACCURATE ARE THE COUNTS?
With proper mounting height, lighting, and calibration, accuracy is high for typical doorways. We validate with controlled test counts during setup.
DO WE HAVE TO SWITCH SENSORS?
No. We start with what you have and integrate wherever possible. If we recommend upgrades, it’s to improve accuracy or reduce maintenance.
HOW LONG UNTIL WE SEE VALUE?
Pilot sites can surface staffing and conversion wins in days once data is flowing. Portfolio rollouts follow a standard checklist.
WHAT ABOUT PRIVACY?
We work with anonymised signals and aggregated metrics. Hosting and governance are EU-aligned, with DPIA support for your records.
WHAT DOES IT COST?
Exact pricing is only available by contacting CountMatters.
FROM TRADE SHOW DEMOS TO DAILY DECISIONS
EuroShop proves the tech is real. The next step is making it operational in your stores. With CountMatters, people counting, retail footfall analytics, and occupancy monitoring become a single playbook your teams can run every day.
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