THEME PARK STAFFING WITH VISITOR & SALES DATA
A leading Nordic theme park used an occupancy monitoring solution and POS data to cut queues and boost guest satisfaction. By pairing a customer counter system with sales receipts, the team aligned staffing with real demand and protected the guest experience.
See case studies — Optimize staffing
THE CHALLENGE: LONG QUEUES AFTER A SUCCESSFUL LAUNCH
The park opened a new experience store. Visitors loved it. Queues grew. Guests waited too long, and floor teams felt constant pressure.
More tills were added. The real fix needed data. Managers needed a live view of arrivals, dwell, and purchase patterns to place staff where demand peaked.
THE SOLUTION: FUSE VISITOR COUNTS WITH SALES SIGNALS
CountMatters connected high-accuracy 3D people counting sensors with sales receipts. The model forecasts arrivals, service time, and queue risk per hour. Schedules then match expected demand, role by role.
The approach is sensor-agnostic and fast to implement. Many parks use Xovis-class 3D sensors at gates and store entries. POS data confirms true buying peaks, making forecasts robust.
HOW IT WORKS: FROM COUNTS TO SCHEDULES
1) CAPTURE
Entrance and zone sensors deliver live counts and occupancy. POS feeds provide receipts and basket signals by time block.
2) FORECAST
Models project arrivals, queue risk, and service minutes per location. Seasonality and weather patterns refine the baseline.
3) STAFF
Schedules map skills to forecasted peaks. Managers deploy floaters and service roles before queues form.
4) OPTIMIZE
Dashboards track queue time, conversion, revenue per visitor, and staff productivity. Plans update daily.
PROOF: WHAT CHANGED ON THE FLOOR
- Queues shortened during peak entry and store rush periods.
- Conversion stabilized as staff matched demand at key moments.
- Guest satisfaction rose with smoother service and less waiting.
USE CASES ACROSS THE PARK
ENTRANCES & WAYFINDING
Direct visitors to less crowded entries in real time. Improve first impressions and spread footfall evenly.
ATTRACTIONS & SHOWS
Anticipate spikes from show start and finish times. Deploy ushers and service roles pre-emptively.
RETAIL & F&B
Align cashiers and runners to receipt surges. Reduce basket abandonment and keep service times tight.
PARK-WIDE EVENTS
Model crowd build-ups around parades, seasonal launches, or holidays. Coordinate cleaning, safety, and refills.
IMPLEMENTATION: FAST, PRIVACY-SAFE, OPERATION-READY
- Deploy 3D people counting at key entries and stores.
- Connect POS receipts with standardized connectors.
- Push forecasts to scheduling tools or export CSV.
- Monitor live KPIs in dashboards; adjust daily plans.
GDPR/Privacy note: CountMatters uses privacy-by-design sensors. No identification, no facial recognition, and EU-hosted processing.
ROI & OPERATIONAL IMPACT
Teams serve more guests without overstaffing. Conversion improves when service matches demand. Supply runs smoother with fewer stockouts near peaks.
Leaders get shared truth across Operations, Retail, and Guest Experience. Decisions move from anecdotal to measurable.
MINI-FAQ
HOW IS THIS DIFFERENT FROM SIMPLE COUNTERS?
We combine high-accuracy counts with receipts. Forecasts reflect real buying intent, not just footfall.
DO WE NEED NEW HARDWARE?
Often no. We integrate with existing sensor footprints and POS. When needed, we add modern 3D sensors.
HOW FAST IS VALUE REALIZATION?
You see queue and staffing improvements in days. Deeper forecasting matures over weeks.
WHAT ABOUT ACCURACY?
We work with proven 3D sensor technology, including Xovis-class systems, to ensure reliable, repeatable counts.
CONCLUSION: STAFF TO DEMAND, PROTECT THE EXPERIENCE
A customer counter system plus receipts gives a live view of demand. The park scheduled to peaks, shortened queues, and improved satisfaction. This is scalable across entrances, shows, retail, and F&B.
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