SØSTRENE GRENE'S DATA-DRIVEN RETAIL TRANSFORMATION WITH COUNTMATTERS

Industry

Retail

Challenge

Søstrene Grene needed an advanced visitor analytics solution that struck a balance between simplicity and complexity. They required a competitive service to facilitate data-driven decisions aimed at improving sales conversion, optimising staff deployment, and enhancing the in-store customer experience.

Results

By adopting CountMatters' visitor analytics platform, Søstrene Grene gained real-time insights into foot traffic, visitor flow, and dwell time. This enabled them to enhance sales conversion rates, optimise staff allocation, and improve the overall visitor experience. The proactive and scalable solution helped them manage peak periods effectively and sustain operations at scale.

Key Product

Visitor Analytics Platform, Real-Time Data Dashboards, In-Store Displays, Pre-Ordering Services

sostrenegrene.com/

280

Target Store Count

YES

Real-Time Data

HIGH

Support Quality

We were looking for a competitive solution with a high level of service. We didn’t want too much, but at the same time, not too little.

Niklas Holz

International Business Developer at Søstrene Grene

CountMatters really wanted to understand our needs. Their daily support has been proactive, immediate, and unmatched.

Niklas Holz

International Business Developer at Søstrene Grene

About your Customer

Søstrene Grene is a retail chain known for offering a wide range of home decor, kitchenware, and craft supplies. They have ambitious growth plans and aim to expand to 280 physical stores by the end of 2023.

The Challenge

Søstrene Grene faced the challenge of needing a visitor analytics solution that was neither too basic nor overly complex. They sought a competitive service to gather real-time visitor data to improve sales conversion, staff allocation, and overall in-store experience.

The Solution

Søstrene Grene discovered CountMatters' visitor analytics solution, which met their need for a balanced and sophisticated platform. After considering other options, they chose CountMatters due to its proactive support and responsiveness. Niklas Holz, International Business Developer at Søstrene Grene, stated, 'We were looking for a competitive solution with a high level of service. We didn’t want too much, but at the same time, not too little.' Implementing the solution allowed them to collect data on foot traffic, visitor flow, dwell time, and store traffic patterns, which facilitated smarter, data-driven decisions.

The Results

The implementation of CountMatters' analytics platform yielded significant improvements for Søstrene Grene. They saw enhanced sales conversion rates and optimised staff allocation, ensuring the right number of staff during high visitor flow periods. Additionally, the in-store experience improved overall. Niklas Holz commented on the positive collaboration, 'CountMatters really wanted to understand our needs. Their daily support has been proactive, immediate, and unmatched.' This scalable solution enabled Søstrene Grene to prepare for peak periods and sustain operational efficiency as they expanded to 280 stores by the end of 2023.