Skip to main content
Request Demo

Visitor analytics for public buildings

Understand how your public building is used.

Measure visitor traffic at entrances and relevant locations. See when activity is highest, how usage patterns change and how different buildings develop over time.

Visits

Know how many people visit measured buildings and entrances.

Patterns

See when activity is highest and how it changes.

Usage

Compare usage patterns across buildings and over time.

Industries - Public Spaces - Section - Hero
Visits today 2,846 +8.4%
Busiest period 13:00–15:00

FROM VISITOR TOTALS TO USAGE PATTERNS

A visitor total doesn’t tell you how the building is used.

Two days can have almost the same number of visits and still show very different traffic patterns. See when visits occur, which entrances are used and how activity is distributed throughout the day.

The total is the starting point. The usage pattern shows how activity is distributed.

SAME BUILDING Two different usage patterns
COMPARE
DAY A 2,846 visits
STEADY
08:00 12:00 16:00 20:00
Busiest period 13:00–15:00
DAY B 2,791 visits
CONCENTRATED
08:00 12:00 16:00 20:00
Busiest period 11:30–13:00
Almost the same visitor total. A different traffic pattern.

The total alone does not show when activity is highest.

FROM VISITOR DATA TO BETTER QUESTIONS

What do you need to know about how your building is used?

Visitor totals are the starting point. When you track activity throughout the day, across entrances and over time, it becomes easier to see patterns and changes worth investigating further.

01

When is the building busiest?

See how visitor traffic is distributed across the day, week and year, and when activity is highest.

02

Which entrances are used most?

Compare measured entrances and other relevant measurement points to see how visitor traffic is distributed.

03

How is usage developing over time?

Compare days, weeks, seasons and years to see how activity patterns change over time.

04

How did activity change around an intervention?

Compare activity before, during and after changes such as opening hours, services or changes to the physical building.

BEFORE
AFTER

The data shows what changed. Other context may be needed to understand why.

FROM COUNTING TO UNDERSTANDING

Start with the count. Go deeper when you need to.

CountMatters builds on one common data foundation — from reliable visitor measurement to analysis of change and more context on how buildings are used.

01 MEASURE

Know how many people visit the building.

Measure visits across relevant entrances and buildings to establish a consistent data foundation for volume, time and place.

VOLUME TIME PLACE
Industries - Public spaces - Section 3 - measure_image
02 ANALYSE

See when and where usage changes.

Compare periods, entrances and buildings to see peaks, trends and differences in how visitor traffic develops.

PERIODS PLACES TRENDS
Industries - Public spaces - Section 3 - analyse_image
03 UNDERSTAND

Add more context when you need it.

Where supported, zones, dwell time, movement patterns and other relevant data can provide a deeper picture of how buildings and areas are used.

ZONES DWELL TIME MOVEMENT
Industries - Public spaces - Section 3 - Understand

Start with what you need today. Build further on the same data foundation.

FROM VISITOR DATA TO DECISION SUPPORT

The same visitor data. Different decisions.

A consistent view of visits and usage gives different teams a shared data foundation — from day-to-day operations to long-term planning of buildings and services.

01
PLAN AROUND ACTIVITY

When is the building busiest?

See how visitor traffic is distributed throughout the day and when activity is highest. Use these patterns as a data foundation for day-to-day operational planning.

02
COMPARE BUILDINGS

Where is usage developing differently?

Compare measured buildings on the same data foundation to see differences in visitor volume, patterns and development over time.

03
TRACK DEVELOPMENT

How is usage changing over time?

Track visits and usage patterns across weeks, months and years to build a long-term data foundation for planning and follow-up.

04
TRACK CHANGE

How did usage change around an intervention?

Compare activity before, during and after changes such as opening hours, services or changes to the physical building to see how the usage pattern developed.

The count is the starting point. The value lies in a consistent data foundation for understanding how usage changes.

A DATA FOUNDATION BUILT FOR THE LONG TERM

Comparable insight starts with consistent measurement.

CountMatters has worked with counting technology and visitor data for more than 30 years. For public buildings, that means a long-term data foundation with consistent measurement that supports comparison across buildings, periods and development over time.

01
Consistent measurement

Use the same measurement foundation across relevant entrances, buildings and periods.

02
Comparable data

Compare visits and usage patterns across time and buildings on a consistent basis.

03
Long-term development

Build a history that makes it possible to track how visits and usage develop across months and years.

FROM ENTRANCE TO BUILDING PORTFOLIO

See every building in context.

Start with visits at a relevant entrance. Build a wider view of the building — then compare development across multiple buildings on the same data foundation.

Industries - Public spaces - Section 6 - measurement_image
01 MEASURE

Entrance

Measure visits at relevant entrances and establish a consistent starting point for the building.

Industries - Public spaces - Section 6 - Space
02 ANALYSE

Building

See how visits and usage patterns develop throughout the day and over time across relevant measurement points.

Industries - Public spaces - Section 6 - Network-1
03 COMPARE

Building portfolio

Compare buildings on the same data foundation to see where visitor patterns and development differ — and where closer investigation may be useful.

From one entrance to multiple buildings. The same consistent data foundation.

VISITOR ANALYTICS FOR PUBLIC BUILDINGS

What do you need to understand about how your buildings are used?

Tell us which buildings you want to measure and what questions you are trying to answer. We’ll show you how CountMatters can provide a consistent data foundation for visits, usage patterns and development over time.

01
Measure visits

Establish consistent measurement across relevant entrances and buildings.

02
See usage patterns

See when activity is highest and how patterns change throughout the day and over time.

03
Compare buildings

Track development on the same data foundation and see where visits and usage patterns differ.

START THE CONVERSATION

What do you need to measure?

Leave your company and email, and we’ll get in touch to clarify which buildings, entrances and questions are relevant to you.

A short conversation. No obligation.

TURN FOOT TRAFFIC INTO GROWTH

Trusted by public institutions for over 30 years, CountMatters turns visitor data into smarter decisions that improve safety, efficiency, and the visitor experience.