Skip to main content
Talk to us
PASSER-BY

Know how many people pass your store.

Measure how many people pass your storefront — and understand the opportunity to turn passing traffic into visits.

Passers-by 12,482 per day
Entries 1,743 per day
Capture Rate 14% ▲ +2%
See how it works Book a demo
WHAT YOU CAN MEASURE

See the opportunity passing your door.

See how much traffic passes, when it peaks and how the pattern changes over time.

PASSERS-BY TODAY
12,482
▲ 8.4% vs previous week
Peak hour 17:00–18:00
Peak-hour traffic 1,426

Traffic through the day

Weekly traffic

78,321
▲ 12% vs previous week

Compare periods

+8.4% vs previous period
This period Previous period

Passers-by vs. visitors

14% Capture Rate
Visitors 1,743
Passers-by 12,482
NEXT STEP

Know the opportunity. Measure what you capture.

Combine passers-by with entries to see how much of the traffic outside actually becomes visits.

PASSERS-BY 12,482
ENTRIES 1,743
CAPTURE RATE 14%
Explore Capture Rate
FROM TRAFFIC TO CONTEXT

Understand what sits behind your visitor numbers.

Visitor numbers show what happened inside. Passer-by traffic shows the opportunity that existed outside.

PASSERS-BY
↓ 12%
Visitors ↓ 10%

Fewer visits. Less traffic outside.

The decline in visits coincides with fewer people passing the store.

OPPORTUNITY
PASSERS-BY
↑ 20%
Visitors ↓ 5%

Fewer visits. More traffic outside.

More people are passing, but fewer are coming inside. That reveals an opportunity to capture more of the available traffic.

PASSERS-BY
↑ 28%
Visitors ↑ 32%

More visits. More traffic outside.

The increase in visits coincides with more people passing the store.

See the whole picture.

Combine passer-by traffic with visitor numbers to see whether change comes from the traffic outside — or how well the store captures it.

MEASURE THE TRAFFIC. SEE THE OPPORTUNITY.
FROM PASSERS-BY TO VISITS

Traffic outside is only the beginning.

Passer-by measures the opportunity outside. Combine passers-by with entries to see what share of traffic actually enters.

01
PASSERS-BY 12,482 per day
Opportunity outside
02
ENTRIES 1,743 per day
People who actually enter
03
Share you capture
From Passer-by to Capture Rate. Two measurements. One clear relationship.
Entries 1,743
Passer-by 12,482
Capture Rate 14%

Transforming Visitor Data
into Business Success

For over 30 years, CountMatters has defined the standard in visitor analytics.
As the original innovators of people counting, we transform foot traffic into business intelligence.



 
 
700+
customers using our solutions
100k+
installations
 
30 Years+
Decades of actionable visitor insights.
 
Guaranteed Satisfaction
Your success is our goal