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COUNTMATTERS WE INVENTED COUNTING
CAPTURE RATE

How much of the opportunity do you capture?

Combine passing traffic with entries to see what share of the people outside actually become visitors.

Measure the share that enters
Track change over time
Compare locations
Passers-by 12 482 per day
Entries 1 743 per day
SØSTRENE GRENE HORNBACH FELLESKJØPET AVINOR ECE KLP

TURNING SPACES
INTO OPPORTUNITY

Transforming Visitor Data
into Business Success

For over 30 years, CountMatters has defined the standard in visitor analytics.
As the original innovators of people counting, we transform foot traffic into business intelligence.



 
 
700+
customers using our solutions
100k+
installations
 
30 Years+
Decades of actionable visitor insights.
 
Guaranteed Satisfaction
Your success is our goal

 

Transforming Visitor Data
into Business Success

For over 30 years, CountMatters has defined the standard in visitor analytics.
As the original innovators of people counting, we transform foot traffic into business intelligence.



 
 
700+
customers using our solutions
100k+
installations
 
30 Years+
Decades of actionable visitor insights.
 
Guaranteed Satisfaction
Your success is our goal

 

Transforming Visitor Data
into Business Success

For over 30 years, CountMatters has defined the standard in visitor analytics.
As the original innovators of people counting, we transform foot traffic into business intelligence.



 
 
700+
customers using our solutions
100k+
installations
 
30 Years+
Decades of actionable visitor insights.
 
Guaranteed Satisfaction
Your success is our goal

 

Transforming Visitor Data
into Business Success

For over 30 years, CountMatters has defined the standard in visitor analytics.
As the original innovators of people counting, we transform foot traffic into business intelligence.



 
 
700+
customers using our solutions
100k+
installations
 
30 Years+
Decades of actionable visitor insights.
 
Guaranteed Satisfaction
Your success is our goal

 

ELEVATE YOUR BUSINESS

We’ve been here from the beginning, we’re here today, and we’re here to stay.
Let’s turn your visitor data into smarter business decisions.
WHAT YOU CAN MEASURE

See how well your location captures the traffic outside.

Track Capture Rate throughout the day, compare periods and see which locations turn a greater share of passing traffic into visits.

CAPTURE RATE

Today

LIVE
SHARE THAT ENTERS
+2.0 pp

compared with previous week

1 743 entries 12 482 passers-by 14%

Capture Rate throughout the day

25% 20% 15% 10% 5% 0%
Highest 20%
08 10 12 14 16 18 20 22

Compare periods

11% Week 1
12% Week 2
13% Week 3
14% Week 4

Compare locations

Oslo City
18%
Bergen Storsenter
15%
Stavanger Sentrum
13%
Trondheim Torg
11%
Drammen
9%

Development over time

25% 20% 15% 10% 5% 0%
Jan Feb Mar Apr Mai Jun

Highest and lowest Capture Rate

Oslo City
18%
Bergen Storsenter
15%
Stavanger Sentrum
13%
Trondheim Torg
11%
Drammen
9%
Identify opportunities

See where Capture Rate shows the greatest room for improvement.

Compare and prioritise

Identify which locations and periods are worth investigating further.

Spot deviations

See when Capture Rate moves differently from the traffic outside.

Track development

Compare Capture Rate before and after changes or initiatives.

FROM TRAFFIC TO OPPORTUNITY

More traffic outside doesn't always mean more visits.

Viewed separately, passers-by and entries only show volume. Capture Rate shows the relationship between them — and whether the location captures a greater or smaller share of the opportunity outside.

PERIOD A

Baseline

14% Capture Rate
PASSERS-BY 12 482 per day
ENTRIES 1 743 per day
14%
CAPTURE RATE
Around one in seven passers-by enters.
PERIOD B

More traffic outside

11.4% Capture Rate
↓ 2.6 pp
↑ +22%
PASSERS-BY 15 260 per day
↓ -0.2%
ENTRIES 1 740 per day
11.4%
CAPTURE RATE ↓ -2.6 pp
More people pass by, but roughly the same number enter.
PERIOD C

A greater share enters

18% Capture Rate
↑ 4 pp
↓ -3%
PASSERS-BY 12 105 per day
↑ +25%
ENTRIES 2 180 per day
18%
CAPTURE RATE ↑ +4 pp
A greater share of the traffic outside becomes visits.
See the whole picture

Assess passers-by, entries and Capture Rate together.

Spot changes

See when visits and the opportunity outside move differently.

Compare periods

Put changes in visitor traffic into context.

Know where to investigate

Identify periods and locations that stand out.

FROM CHANGE TO CONTEXT

See where the opportunity is captured — and where it isn't.

Compare Capture Rate across hours, days and locations. This shows where the relationship between passing traffic and actual visits stands out — and where it is worth investigating further.

COMPARE LOCATIONS

Compare Capture Rate across locations.

This week
01
Oslo City Highest Capture Rate
Passers-by 18 240
Entries 3 101
Capture Rate 17%
02
Bergen Storsenter
Passers-by 14 320
Entries 1 890
Capture Rate 13%
03
Stavanger Sentrum
Passers-by 11 482
Entries 1 263
Capture Rate 11%
04
Trondheim Torg
Passers-by 10 914
Entries 982
Capture Rate 9%
05
Drammen
Passers-by 8 765
Entries 701
Capture Rate 8%
CAPTURE RATE THROUGH THE DAY

Different patterns. Different opportunities.

Oslo City Bergen Storsenter Trondheim Torg
See when differences emerge

Capture Rate can develop differently through the day, even between locations with similar traffic.

CAPTURE RATE BY DAY

See how Capture Rate varies through the week.

Higher Capture Rate on weekdays

In this period, Capture Rate is higher from Monday to Friday than at the weekend.

HOW MUCH OF THE OPPORTUNITY DO YOU CAPTURE?

Turn passing traffic into insight you can use.

Combine passing traffic with entries to see how much of the opportunity outside actually becomes a visit. Compare Capture Rate over time and across locations to see where further investigation is worthwhile.

01
Measure Capture Rate

See what share of passing traffic actually enters.

02
Compare the opportunity

Track Capture Rate across hours, days, periods and locations.

03
See where to look closer

Identify times and locations where the relationship between traffic and visits stands out.

SEE CAPTURE RATE IN ACTION

Let’s look at the opportunity outside.

Tell us about your locations and we’ll show you how passing traffic and entries combine to create Capture Rate.

A short conversation. No obligation.

Transforming Visitor Data
into Business Success

For over 30 years, CountMatters has defined the standard in visitor analytics.
As the original innovators of people counting, we transform foot traffic into business intelligence.



 
 
700+
customers using our solutions
100k+
installations
 
30 Years+
Decades of actionable visitor insights.
 
Guaranteed Satisfaction
Your success is our goal

 

Transforming Visitor Data
into Business Success

For over 30 years, CountMatters has defined the standard in visitor analytics.
As the original innovators of people counting, we transform foot traffic into business intelligence.



 
 
700+
customers using our solutions
100k+
installations
 
30 Years+
Decades of actionable visitor insights.
 
Guaranteed Satisfaction
Your success is our goal