Combine visitor counts with transactions to see what share of visits actually convert.
Measure Conversion Rate
Track changes over time
Compare areas and locations
Tell us about your locations and we’ll show you how visitor counts and transactions can be combined to measure Conversion Rate.
For over 30 years, CountMatters has defined the standard in visitor analytics.
As the original innovators of people counting, we transform foot traffic into business intelligence.
For over 30 years, CountMatters has defined the standard in visitor analytics.
As the original innovators of people counting, we transform foot traffic into business intelligence.
For over 30 years, CountMatters has defined the standard in visitor analytics.
As the original innovators of people counting, we transform foot traffic into business intelligence.
For over 30 years, CountMatters has defined the standard in visitor analytics.
As the original innovators of people counting, we transform foot traffic into business intelligence.
Track Conversion Rate throughout the day, compare periods and see differences between locations — with visits and transactions providing context.
vs. previous week
The percentage is more meaningful when the volumes behind it are visible.
In this example, Conversion Rate is 0.8 percentage points higher than in Week 1.
Visit counts show how many visits occurred. Transactions show how many purchases were recorded. Conversion Rate puts the two numbers into context.
This provides a baseline for seeing what happens when visits or transactions change.
Visits increase while the number of transactions stays unchanged. Conversion Rate therefore decreases.
Visit traffic is nearly unchanged while more transactions are recorded. Conversion Rate increases.
This shows whether the relationship between traffic and recorded purchases is changing — without assuming what caused the change.
Compare Conversion Rate across hours, days and locations. This shows where the relationship between visits and transactions changes — and where it is worth looking more closely.
In this example, the relationship between visits and transactions is higher in the evening than earlier in the day.
Conversion Rate is highest on Friday in this example. That shows where the difference occurs — not what causes it.
Locations with different visit volumes can be compared through the relationship between recorded visits and transactions.
Combine visit counts with transactions to see what share of visits become purchases. Compare Conversion Rate over time and across locations to see where and when that relationship changes.
See what share of visits become recorded transactions.
Track Conversion Rate across hours, days, periods and locations.
Identify times and locations where the relationship between visits and transactions stands out.
Tell us about your locations and we’ll show you how visit counts and transactions can be combined to measure and compare Conversion Rate.
A short conversation. No obligation.
For over 30 years, CountMatters has defined the standard in visitor analytics.
As the original innovators of people counting, we transform foot traffic into business intelligence.
For over 30 years, CountMatters has defined the standard in visitor analytics.
As the original innovators of people counting, we transform foot traffic into business intelligence.
