VISITS
+4.8%
01
Is centre traffic growing?
Compare days, weeks and seasons to understand how total visitor traffic develops over time.
VISITOR ANALYTICS FOR SHOPPING CENTRES
Understand how people use your shopping centre. .
Measure visitor traffic across entrances, understand how footfall changes over time and build a clearer picture of the patterns behind centre performance.
Traffic
Know how many people visit the centre.
Patterns
See when and where traffic changes.
Context
Understand what helps explain the difference.
30+ YEARS OF VISITOR DATA
VISITORS TODAY
24,820
▲ +6.8%
vs. last Saturday
ENTRANCE TRAFFIC
Main entrance
+12%
Parking
+4%
Transit
-3%
PEAK PERIOD
14:00–16:00
Saturday
PEOPLE IN CENTRE NOW
1,842
FROM DATA TO DECISIONS
Turn centre traffic into questions you can answer.
Visitor data becomes more useful when it helps you understand trends, differences and what changed.
ENTRANCE TRAFFIC
Main
42%
Parking
31%
Transit
27%
02
Which entrances are driving traffic?
Compare measured entrances and see where visitor volumes are highest and where they are changing.
CAMPAIGN PERIOD
+9.2%
vs. comparable period
03
Did the campaign or event change footfall?
Compare traffic before, during and after an activation to see whether the visitor pattern actually changed.
PEAK PERIOD
14:00–16:00
04
When is the centre busiest?
Identify peak hours, days and recurring patterns that can support planning and operations.
Visitor data is the starting point. The value lies in the questions it helps you answer.
THREE LEVELS OF VISITOR INSIGHT
Start with the count. Understand the whole centre.
CountMatters builds insight layer by layer — from reliable counting to traffic analysis and a deeper understanding of how the centre is used.
01
MEASURE
People Counting
Measure centre traffic.
Count visitors across measured entrances and locations to establish a reliable traffic baseline.
02
ANALYSE
Footfall Analytics
Understand how traffic changes.
Compare periods, entrances and locations to identify trends, peaks and differences.
03
UNDERSTAND
Visitor Intelligence
Add context to how the centre is used.
Where supported, add deeper insight into zones, dwell, movement patterns and relevant business data.
The same data foundation. Deeper understanding as your needs grow.
BUILT FOR THE WHOLE CENTRE
One visitor picture. Different centre decisions.
Visitor traffic can support decisions across the organisation. The question changes depending on who is looking at the data.
PEAK PERIOD
Saturday
14:00–16:00
CENTRE & OPERATIONS MANAGEMENT
Plan around when and where people arrive.
Use visitor patterns to understand busy periods, compare entrances and support operational planning.
QUESTIONS THE DATA CAN SUPPORT
- When are our busiest periods?
- Which entrances carry the most traffic?
- Where are traffic patterns changing?
CAMPAIGN PERIOD
+9.2%
vs. comparable period
MARKETING
See whether activity changed visitor traffic.
Compare footfall before, during and after campaigns, events and seasonal activity to understand whether visitor patterns changed.
QUESTIONS THE DATA CAN SUPPORT
- Did traffic increase during the campaign?
- How did the event period compare?
- Which periods responded differently?
MEASURED AREA
18.4%
share of measured traffic
COMMERCIAL & ASSET MANAGEMENT
Bring visitor evidence into commercial conversations.
Use consistent traffic data to understand how measured parts of the centre are developing and add visitor context to discussions about the asset.
QUESTIONS THE DATA CAN SUPPORT
- How does traffic differ across measured locations?
- How are patterns developing over time?
- What visitor evidence can support commercial discussions?
PORTFOLIO
Comparable period
Centre A
428K
+4.8%
Centre B
317K
+1.2%
Centre C
284K
-3.1%
PORTFOLIO & LEADERSHIP
See performance beyond a single centre.
For multi-centre organisations, consistent measurement can help compare traffic development and identify where changes deserve attention.
QUESTIONS THE DATA CAN SUPPORT
- Which centres are growing or declining?
- Where are patterns different from the portfolio?
- Where should we investigate further?
The same visitor traffic. Different questions. A more consistent basis for decisions.