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VISITOR ANALYTICS FOR CITIES

Understand how people use your city.

Measure activity across streets, squares and other public spaces. See when and where activity changes, compare measured places and build a consistent picture of development over time.

Measure activity Compare places Track development

SEE MORE THAN THE TOTAL

A total shows how much activity was measured. Not where or when it happened.

Activity across a city is not evenly distributed. Streets, squares and other public spaces can show very different patterns throughout the day, week and year.

When activity is measured consistently across places and over time, the differences behind the total become visible. You can see where patterns vary and which developments deserve closer investigation.

The total is the starting point. The value lies in seeing where, when and how activity changes.

FROM ACTIVITY TO UNDERSTANDING

Turn city activity into questions you can answer.

When activity is measured consistently across places and over time, you can see when peaks occur, where patterns vary and which changes deserve closer investigation.

01

When is activity highest?

See how measured activity is distributed across hours, days and longer periods, and identify when different places are most active.

ACTIVITY THROUGH THE DAY Peak 13:00
08 10 12 14 16 18
LOOK FOR Peaks · Periods · Development
02

Where is activity changing?

Compare measured streets, squares and other public spaces on the same data foundation to see where activity patterns are developing differently.

City centre
+9.2%
High street
+3.8%
Public square
−2.6%
COMPARE Streets · Squares · Areas
03

How are different places developing over time?

Track development across days, weeks, seasons and years to distinguish short-term variation from more persistent changes in activity.

12 MONTHS +7.6%
JAN APR JUL OCT DEC
TRACK Days · Weeks · Seasons · Years
04

How did activity change around an intervention?

Compare activity before, during and after changes to public space, access, events or other relevant conditions to see how the pattern developed.

BEFORE 42.8k
CHANGE
AFTER 48.1k
COMPARE Before · During · After

The count is the starting point. The value lies in seeing when, where and how activity changes.

FROM POINT TO CITY

See every place in context.

One measurement point shows activity in one place. When multiple places are measured consistently, you can compare patterns, see how areas develop and build a consistent picture of activity across the city.

Industries - Cities - Section 3 - point_image
MEASURED ACTIVITY 4,286 +6.8% vs. previous period
01 MEASUREMENT POINT

See activity where it is measured.

Measure activity on relevant streets, passages or other points. Track volume, peaks and development at the same place over time.

Industries - Cities - Section 3 - place_image
COMPARE MEASUREMENT POINTS
A 12.4k
B 9.7k
C 7.1k
02 PLACE

See how activity varies across a place.

Compare relevant measurement points across a public space, shopping street or area to see where activity patterns vary.

CITY OVERVIEW Activity across measured places
12 months
City centre
+8.7%
Shopping street
+5.1%
Cultural district
+2.4%
Public square
−1.8%
03 CITY

See development across the city.

Use consistent measurement across multiple places to compare development, see where patterns vary and identify which changes deserve closer investigation.

The goal is not to rank places. It is to see how activity develops differently — and where closer investigation is worthwhile.

THE SAME DATA. DIFFERENT QUESTIONS.

One view of activity. Different decisions.

Consistent activity data can support different parts of a municipality or organisation. The data foundation stays the same — the questions and decisions differ.

Industries - Cities - Section 5 - management_image OPERATIONS & PUBLIC SPACE

FOR THE DAY-TO-DAY PICTURE

See when and where activity is highest.

Track activity across relevant places, see when peaks occur and how patterns change throughout the day and over time.

USEFUL QUESTIONS
  • When is activity highest?
  • Which places show the clearest peaks?
  • Where have activity patterns changed?

Different roles. One consistent view of activity across the city.

START WITH WHAT YOU NEED TO UNDERSTAND

What do you need to understand about activity across your city?

Tell us what you measure today, which places you want to understand better and which questions need a stronger data foundation. We’ll look at how CountMatters could fit.

01
Understand activity

See when and where activity is highest and how patterns develop over time.

02
Compare places

Compare streets, squares and other measured areas on the same data foundation.

03
Track change over time

See how activity develops across periods and around relevant interventions or changes in the city.

TALK TO US

Let’s look at your city.

Tell us briefly which places you want to measure or understand better. We’ll get in touch for a focused conversation about your needs.

A short conversation. No obligation.