SPORTMASTER DEPLOYS CUSTOMER COUNTER SYSTEM WITH COUNTMATTERS
Leading Danish sports retailer SPORTMASTER has selected CountMatters to deliver a customer counter system across its 75 stores to collect retail footfall analytics and boost store performance.
The first rollout phase was completed in late 2022 and nearly half of all locations are now equipped with next-generation people-counting sensors. Using CountMatters’ Xperio platform, SPORTMASTER tracks visitor numbers, calculates conversion rates, and identifies opportunities to optimize staffing, merchandising, and store layouts.
Real-time footfall and conversion insights in Xperio.
WHY FOOTFALL DATA MATTERS
For retailers, guessing traffic patterns is costly. Without accurate occupancy monitoring solution data, stores risk over- or under-staffing, hurting conversion rates. Footfall analytics reveal peak times, dwell zones, and help correlate marketing efforts to in-store traffic.
Identify staffing gaps and reduce lost sales.
Benchmark store performance across regions.
Optimize campaigns and store layouts based on real data.
FLEXIBLE, NO-CONTRACT APPROACH
SPORTMASTER chose CountMatters for its contract-free, transparent pricing model and rapid deployment. The solution scales easily, allowing them to add more stores or expand analytics depth as needs evolve.
CONVERSION RATE AS A KPI
In Xperio, conversion rate becomes a key performance indicator: transactions ÷ footfall. This metric drives better daily decisions and improves top-line revenue by aligning staffing to demand.
PHASE TWO ROLLOUT
The final phase will complete during 2023, bringing advanced footfall analytics to all 75 locations nationwide. SPORTMASTER management reports a smooth rollout and high support quality from the CountMatters Denmark team.
"The process has been fantastic from the start. We have received the value we were looking for, and I give my best recommendations," says Martin Rasmussen, SPORTMASTER.
CountMatters uses Xovis 3D sensors with industry-leading accuracy when installed and QA-validated.
CAN WE START WITH A PILOT?
Yes. Most clients start with a single store pilot to measure impact, then roll out chain-wide.
HOW DO WE MEASURE ROI?
ROI is tracked by comparing conversion rate, sales, and staffing efficiency before and after installation.
CONCLUSION
SPORTMASTER’s deployment proves that a well-implemented customer counter system is a strategic asset. By connecting retail footfall analytics with daily operations, CountMatters helps retailers turn visitors into customers.
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