CUSTOMER COUNTER SYSTEM MAKES TRAVEL SMOOTHER AT THAILAND’S BUSIEST AIRPORTS
CUSTOMER COUNTER SYSTEM MAKES TRAVEL SMOOTHER AT THAILAND’S BUSIEST AIRPORTS
Airports of Thailand is deploying a modern customer counter system with an occupancy monitoring solution to ease pressure at Suvarnabhumi (Bangkok), Don Mueang, and Phuket. With passenger volumes rebounding, live visitor data helps operations teams shorten queues, balance staffing, and keep travelers moving.
THE CHALLENGE: SURGES, QUEUES, AND HIGH EXPECTATIONS
Demand is back, and expectations are higher. Travelers want speed and convenience, while terminals face uneven peaks across check-in, security, and border control. Without live data, decisions become reactive and queues grow.
CountMatters brings airport-grade retail footfall analytics to aviation: accurate counts at each touchpoint, occupancy per zone, and dynamic thresholds that trigger clear actions.
THE SOLUTION: SENSORS + LIVE DASHBOARDS + ALERTS
Ceiling-mounted people counting sensor technology tracks bi-directional flow at entrances, lanes, and store fronts. Data refreshes every few seconds and feeds cloud dashboards. Teams see occupancy and wait-time trends, get alerts when limits are close, and coordinate staff or open more lanes before congestion forms.
PROOF POINTS
- Travelers consistently rank speed and convenience as top priorities; minimizing wait is critical to satisfaction.
- Global traffic has recovered to near pre-pandemic levels, stretching legacy processes at peak moments.
- Modern stereovision visitor counting sensor systems can achieve very high accuracy when installed correctly, enabling confident operational decisions.
USE CASES ACROSS THE TERMINAL
CHECK-IN & BAG DROP
Monitor queue build-up, redirect passengers, and inform desk allocation with hard numbers instead of observations.
SECURITY CHECKPOINTS
Track arrivals per minute, lane throughput, and live occupancy to fine-tune staffing and lane openings.
IMMIGRATION & ARRIVALS
Coordinate with border control using forecasted peaks; display waiting-time guidance to reduce uncertainty.
RETAIL & F&B ZONES
Apply retail footfall analytics to optimize staff rosters, product placement, and conversion opportunities during surges.
PUBLICTRANSPORT LINKS
Use concourse counts to modulate shuttle frequencies and escalator directions, improving safety and flow.
IMPLEMENTATION: PRIVACY, ACCURACY, AND SCALABILITY
CountMatters deploys overhead sensors at key lines and thresholds. Zones and virtual lines are configured to your layout, and historical data trains early-warning rules. Dashboards provide live and trend views; APIs push safe, aggregated metrics into signage or apps.
ROI & OPERATIONAL IMPACT
Fewer manual counts. Faster lane activation. Smarter staff scheduling. And clearer passenger communication. Airports gain resilience at peak, while retail zones convert more browsing into sales.
MINI-FAQ
How accurate is it? With proper mounting and calibration, airport-grade systems deliver very high accuracy, even in dense flows.
What about privacy? The solution processes anonymous counts only; no personal data or images are stored. Data is handled in compliance with GDPR-aligned principles.
How fast is time-to-value? Typical pilots go live quickly, using existing network and secure cloud dashboards.
Can we integrate it? Yes — use APIs to feed waiting times to signage and apps, and share occupancy with safety systems.
SEE IT IN ACTION
Explore how live occupancy supports operations in other high-traffic sites.
Read the case — Real-Time Occupancy at 9 Libraries
NEXT STEP
Bring occupancy monitoring and customer counter system capabilities to every touchpoint. Turn real-time insight into smoother journeys and higher satisfaction.
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