See the impact of visitor behaviour — on sales, staffing and your bottom line.
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SEE THE REAL PICTURE
Before you optimise staffing, opening hours or space, you need to see how people actually use your site.
1. The Tool
People counting sensors: Measure anonymous movement through entrances and zones.
Dashboards & maps: Show how your site is used hour by hour.
Built-in privacy: Data is anonymised at the edge. No faces, no IDs.
2. The Data
Traffic patterns over time: Reveal peaks and quiet periods – but not yet the reason.
Dwell time: Shows where people stay longest – not whether they convert.
Zone activity: Highlights queue hot-spots and underused space.
3. The Cost of Not Knowing
Lost revenue you don’t see: High traffic with low sales stays invisible when you don’t count visitors.
Staffing without insight: You overstaff in quiet hours and are too thin when it’s busy, because you lack real traffic patterns.
Running on gut feel: Opening hours and layout follow assumptions instead of documented patterns – small misses there get expensive over time.
VISITOR BEHAVIOUR & COMPLIANCE
Understand how people use space — without collecting personal data. All information is anonymised on-device and hosted in the EU.
On-device anonymisation — no images, ever.
EU hosting — encrypted data transfer & role-based access.
DPA available — request your agreement instantly.
USE CASES
Different environments, same problem: without numbers, decisions are still based on guesswork.
Most sales happen in a small share of the opening hours — knowing which hours matters for staffing and planning.
Small layout changes can shift traffic patterns more than expected — data helps you validate decisions.
Visitor flow affects both experience and operations — understanding where people naturally move helps you plan better.
Knowing dwell areas helps you place staff, signage, and activations where they’ll have impact.
Peak times vary more than they appear — accurate patterns reduce both idle time and stress on staff.
Data helps balance service quality with operational cost, especially during unpredictable surges.
Pedestrian patterns shift with weather, time of day, and events — real-time insights help keep spaces comfortable.
Understanding how people use an area supports better design and resource allocation.
Footfall varies by entrance, floor, and corridor — insights help you improve tenant mix and leasing decisions.
Knowing how spaces are actually used supports smarter upgrades and planning.
WHAT PEOPLE COUNTING SOLVES
Choose your sector to explore common challenges – and proven real-world outcomes.
Uneven staffing during peak hours
Plan shifts based on actual traffic
Avg. +12 % sales uplift
Checkout queues and bottlenecks
Threshold alerts open counters automatically
Avg. −20 % shorter wait time
Low campaign impact
Link footfall data to conversion and sales
Avg. +4.5 % higher conversion
Unpredictable visitor flow across the day
Track entry, occupancy and pinch points in real time
Smoother flow and safer visitor experience
Activations placed in the wrong spots
Use dwell-time data to place bars, stands and activations where people naturally stop
Higher impact for sponsors and on-site sales
Hard to prove event impact
Show real visitor counts and occupancy to organisers, sponsors and authorities
Stronger case for funding and renewals
Congestion and overcrowding
Redirect passenger flow in real time
Better flow and safety
Mismatched staffing levels
Align shifts with actual load
Lower OPEX
Limited insight into travel patterns
Analyse historical data by zone and time
Fact-based planning
Little visibility into how public spaces are used
Measure footfall and dwell across parks, squares and streets
Smarter prioritisation of projects and investments
Interventions evaluated on gut feel
Prove the impact of markets, festivals and temporary changes
Stronger budget and policy decisions
Operations not aligned with capacity
Match cleaning, staffing and opening hours to real usage
Reduced operating costs
Unclear which areas actually drive value
Map footfall by entrance, floor and corridor
Better basis for leasing strategy and pricing
Tenant mix decisions made in the dark
Use traffic and dwell to position anchors and services
Higher occupancy and tenant satisfaction
Capex decisions without real usage data
Prioritise upgrades where people really move and stay
Better ROI on refurb investments
ROI Calculator
A small uptick in conversion can have outsized impact. See how visitor data changes the math.
Monthly Figures
Absolute points (e.g. 10% to 12% is +2pp)
New capture rate
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Est. Visitors--
New conversion rate
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Results Per Month
Revenue Uplift (monthly)
0 Additional orders
Orders / mo
Current
New Level
Revenue / mo
Current
New Level
Monthly Uplift:
FAQ
Straight answers on technology, privacy, accuracy, and rollout.
No. Anonymization happens on-device (edge). No personally identifiable attributes are processed, stored, or transmitted. Only aggregated counts/events are shared.
Within the EU/EEA. Access is role-based (RBAC), and all changes are recorded with audit logs.
Yes. Privacy by design: on-sensor anonymization, Data Processing Agreement (DPA) available, audit logs, data portability, and controllable retention.
Typically 97%+ in normal conditions. Actual accuracy depends on mounting height, field of view, and footfall density.
Flexible hardware—compatible with leading vendors (e.g., Xovis). Model selection depends on height/FOV and scenario.
Open REST APIs and webhooks. Prebuilt connectors where available—otherwise delivered as a project.
DEPLOYMENT ROADMAP IN 5 STEPS
We follow a documented deployment process for fast value and seamless integration.
1
Sales Handover
Customer needs and agreements are transferred to Success team.
2
Onboarding & Setup
Installation, localization, and documentation provided.
3
Platform Activation
Access to dashboards, real-time data, and integrations.
4
Customer Success
Follow-up, training, and ongoing support.
5
Operations & Maintenance
Technical support, DevOps monitoring, and service.
30+ YEARS OF ACTIONABLE INSIGHTS
Transforming Visitor Data into Business Success
For over 30 years, CountMatters has defined the standard in visitor analytics. As the original innovators of people counting, we transform foot traffic into business intelligence.
700+
customers using our solutions
100k+
installations
30 Years+
Decades of actionable visitor insights.
Guaranteed Satisfaction Your success is our goal
Transforming Visitor Data into Business Success
For over 30 years, CountMatters has defined the standard in visitor analytics. As the original innovators of people counting, we transform foot traffic into business intelligence.
700+
customers using our solutions
100k+
installations
30 Years+
Decades of actionable visitor insights.
Guaranteed Satisfaction Your success is our goal
ELEVATE YOUR BUSINESS
We’ve been here from the beginning, we’re here today, and we’re here to stay.
Let’s turn your visitor data into smarter business decisions.
Transforming Visitor Data into Business Success
For over 30 years, CountMatters has defined the standard in visitor analytics. As the original innovators of people counting, we transform foot traffic into business intelligence.
700+
customers using our solutions
100k+
installations
30 Years+
Decades of actionable visitor insights.
Guaranteed Satisfaction Your success is our goal
ELEVATE YOUR BUSINESS
We’ve been here from the beginning, we’re here today, and we’re here to stay.
Let’s turn your visitor data into smarter business decisions.
Transforming Visitor Data into Business Success
For over 30 years, CountMatters has defined the standard in visitor analytics. As the original innovators of people counting, we transform foot traffic into business intelligence.
700+
customers using our solutions
100k+
installations
30 Years+
Decades of actionable visitor insights.
Guaranteed Satisfaction Your success is our goal
Transforming Visitor Data into Business Success
For over 30 years, CountMatters has defined the standard in visitor analytics. As the original innovators of people counting, we transform foot traffic into business intelligence.
