On average +12% sales | +4.5% conversion | –20% costs
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ARMED WITH INSIGHTS
Act before bottlenecks hurt sales, safety, or guest experience — in retail, public spaces, and transport.
How It Works
Precision sensors: Detect people, not faces.
Edge processing: Anonymizes at the source.
Real-time access: Live counts, API & dashboards.
What You See
Live counts: By zone, entrance and time.
Flow patterns: Entries, exits and dwell.
Conversion: Footfall vs. goals or sales.
What You Gain
Optimized staffing: Align teams to demand.
Lower costs: HVAC/cleaning by occupancy.
Compliance & safety: GDPR-first crowd control.
USE CASES
Retail & Malls
Link footfall to POS for fair store-level conversion
Staff peaks, cut idle time
A/B test windows and campaigns with real traffic
Venues, Museums & Events
Control capacity and flows in real time
Plan exhibits and events on pattern data
Report impact to partners and grant bodies
Transport & Mobility
Measure passenger streams at hubs and platforms
Improve wayfinding, safety, and queue experience
Plan frequency and staffing with data
Public Spaces & Cities
Prove impact of markets, festivals and interventions
Track park & square occupancy — GDPR-compliant
Make budget & operations decisions on facts
WHAT PEOPLE COUNTING SOLVES
Choose your sector to explore common challenges – and proven real-world outcomes.
Uneven staffing during peak hours
Plan shifts based on actual traffic
Avg. +12 % sales uplift
Checkout queues and bottlenecks
Threshold alerts open counters automatically
Avg. −20 % shorter wait time
Low campaign impact
Link footfall data to conversion and sales
Avg. +4.5 % higher conversion
No visibility into usage or capacity
Access objective data for planning and budgets
Smarter investment decisions
Event safety concerns
Monitor live capacity and crowd density
GDPR-first, EU-based hosting
Uneven use of parks and libraries
Adjust operations based on actual demand
Reduced operational costs
Congestion and overcrowding
Redirect passenger flow in real time
Better flow and safety
Mismatched staffing levels
Align shifts with actual load
Lower OPEX
Limited insight into travel patterns
Analyze historical data by zone and time
Fact-based planning
VISITOR BEHAVIOUR & COMPLIANCE
Understand how people use space — without collecting personal data. All information is anonymised on-device and hosted in the EU.
On-device anonymisation — no images, ever.
EU hosting — encrypted data transfer & role-based access.
DPA available — request your agreement instantly.
DEPLOYMENT ROADMAP IN 5 STEPS
We follow a documented deployment process for fast value and seamless integration.
1
Sales Handover
Customer needs and agreements are transferred to Success team.
2
Onboarding & Setup
Installation, localization, and documentation provided.
3
Platform Activation
Access to dashboards, real-time data, and integrations.
4
Customer Success
Follow-up, training, and ongoing support.
5
Operations & Maintenance
Technical support, DevOps monitoring, and service.
ROI
A small uptick in conversion can have outsized impact. See how visitor data changes the math.
Your scenario
Your baseline. Typical retail: 8–12%.
Lift is measured in absolute percentage points (e.g., +2 pp from 10% → 12%).
Currency is auto-detected for display.
+0% % relative lift
What it means:
What it means
Projected revenue uplift (per month)
Additional orders (per month)
Validated in production; typical accuracy 94–98% with on-device anonymization.
FAQ
Straight answers on technology, privacy, accuracy, and rollout.
No. Anonymization happens on-device (edge). No personally identifiable attributes are processed, stored, or transmitted. Only aggregated counts/events are shared.
Within the EU/EEA. Access is role-based (RBAC), and all changes are recorded with audit logs.
Yes. Privacy by design: on-sensor anonymization, Data Processing Agreement (DPA) available, audit logs, data portability, and controllable retention.
Typically 97%+ in normal conditions. Actual accuracy depends on mounting height, field of view, and footfall density.
Flexible hardware—compatible with leading vendors (e.g., Xovis). Model selection depends on height/FOV and scenario.
Open REST APIs and webhooks. Prebuilt connectors where available—otherwise delivered as a project.
30+ YEARS OF ACTIONABLE INSIGHTS
Transforming Visitor Data into Business Success
For over 30 years, CountMatters has defined the standard in visitor analytics. As the original innovators of people counting, we transform foot traffic into business intelligence.
700+
customers using our solutions
100k+
installations
30 Years+
Decades of actionable visitor insights.
Guaranteed Satisfaction Your success is our goal
Transforming Visitor Data into Business Success
For over 30 years, CountMatters has defined the standard in visitor analytics. As the original innovators of people counting, we transform foot traffic into business intelligence.
700+
customers using our solutions
100k+
installations
30 Years+
Decades of actionable visitor insights.
Guaranteed Satisfaction Your success is our goal
ELEVATE YOUR BUSINESS
We’ve been here from the beginning, we’re here today, and we’re here to stay.
Let’s turn your visitor data into smarter business decisions.
Transforming Visitor Data into Business Success
For over 30 years, CountMatters has defined the standard in visitor analytics. As the original innovators of people counting, we transform foot traffic into business intelligence.
700+
customers using our solutions
100k+
installations
30 Years+
Decades of actionable visitor insights.
Guaranteed Satisfaction Your success is our goal
ELEVATE YOUR BUSINESS
We’ve been here from the beginning, we’re here today, and we’re here to stay.
Let’s turn your visitor data into smarter business decisions.
Transforming Visitor Data into Business Success
For over 30 years, CountMatters has defined the standard in visitor analytics. As the original innovators of people counting, we transform foot traffic into business intelligence.
700+
customers using our solutions
100k+
installations
30 Years+
Decades of actionable visitor insights.
Guaranteed Satisfaction Your success is our goal
Transforming Visitor Data into Business Success
For over 30 years, CountMatters has defined the standard in visitor analytics. As the original innovators of people counting, we transform foot traffic into business intelligence.
