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CAPTURE RATE

How much of the opportunity do you capture?

Combine passing traffic with entries to see what share of the traffic outside comes inside.

Measure the share that enters

Track Capture Rate over time

Compare locations

Passers-by 12 482 per day
Entries 1 743 per day
14% CAPTURE RATE
1 743 12 482 14%

Transforming Visitor Data
into Business Success

For over 30 years, CountMatters has defined the standard in visitor analytics.
As the original innovators of people counting, we transform foot traffic into business intelligence.



 
 
700+
customers using our solutions
100k+
installations
 
30 Years+
Decades of actionable visitor insights.
 
Guaranteed Satisfaction
Your success is our goal

 

Transforming Visitor Data
into Business Success

For over 30 years, CountMatters has defined the standard in visitor analytics.
As the original innovators of people counting, we transform foot traffic into business intelligence.



 
 
700+
customers using our solutions
100k+
installations
 
30 Years+
Decades of actionable visitor insights.
 
Guaranteed Satisfaction
Your success is our goal

 

Transforming Visitor Data
into Business Success

For over 30 years, CountMatters has defined the standard in visitor analytics.
As the original innovators of people counting, we transform foot traffic into business intelligence.



 
 
700+
customers using our solutions
100k+
installations
 
30 Years+
Decades of actionable visitor insights.
 
Guaranteed Satisfaction
Your success is our goal

 

Transforming Visitor Data
into Business Success

For over 30 years, CountMatters has defined the standard in visitor analytics.
As the original innovators of people counting, we transform foot traffic into business intelligence.



 
 
700+
customers using our solutions
100k+
installations
 
30 Years+
Decades of actionable visitor insights.
 
Guaranteed Satisfaction
Your success is our goal

 

ELEVATE YOUR BUSINESS

We’ve been here from the beginning, we’re here today, and we’re here to stay.
Let’s turn your visitor data into smarter business decisions.
WHAT YOU CAN MEASURE

See what share of the traffic outside comes inside.

Track Capture Rate throughout the day and over time. Compare periods and locations to see where the share that enters is higher, lower or changing.

CAPTURE RATE

Today

LIVE
SHARE THAT ENTERS
+2.0 pp

compared with previous week

1 743 entries 12 482 passers-by 14%

Capture Rate throughout the day

25% 20% 15% 10% 5% 0%
Highest 20%
08 10 12 14 16 18 20 22

Compare periods

11% Week 1
12% Week 2
13% Week 3
14% Week 4

Compare locations

Oslo City
18%
Bergen Storsenter
15%
Stavanger Sentrum
13%
Trondheim Torg
11%
Drammen
9%

Capture Rate over time

25% 20% 15% 10% 5% 0%
Jan Feb Mar Apr May Jun

Highest and lowest Capture Rate

Oslo City
18%
Bergen Storsenter
15%
Stavanger Sentrum
13%
Trondheim Torg
11%
Drammen
9%
See the whole picture

View passing traffic, entries and Capture Rate together.

Find the differences

See which locations and periods stand out.

See when the pattern changes

Track how Capture Rate develops alongside the traffic outside.

Compare over time

Compare days, weeks or longer periods to see what changes.

FROM TRAFFIC TO OPPORTUNITY

More traffic outside doesn't always mean more visits.

Passing traffic shows how many people are outside. Entries show how many come inside. Capture Rate connects the two and shows what share of passing traffic actually enters.

PERIOD A

Baseline

01
PASSERS-BY 12 482 per day
02
ENTRIES 1 743 per day
CAPTURE RATE 14% Baseline

Around one in seven passers-by enters.

PERIOD B

More traffic outside

01
PASSERS-BY 15 260 per day
↑ +22%
02
ENTRIES 1 740 per day
↓ -0.2%
CAPTURE RATE 11.4% ↓ -2.6 pp

More people pass by, but roughly the same number enter. Capture Rate falls.

PERIOD C

A greater share enters

01
PASSERS-BY 12 105 per day
↓ -3%
02
ENTRIES 2 180 per day
↑ +25%
CAPTURE RATE 18% ↑ +4 pp

Fewer people pass by, but more enter. Capture Rate rises.

01
See the whole picture

View passers-by, entries and Capture Rate together.

02
See when the relationship changes

See when entries and passing traffic move differently.

03
Compare periods

See whether a change reflects more passers-by, more entries or a different relationship between the two.

04
Know what to investigate

Identify periods and locations where Capture Rate stands out.

START WITH WHAT YOU NEED TO UNDERSTAND

What share of the traffic outside comes inside?

Tell us what you measure today and what you want to understand about passing traffic and visits. We’ll help determine how Capture Rate can add context to your visitor data.

01
How much traffic passes by?

Measure the traffic passing outside the location.

02
What share comes inside?

Compare passers-by with entries to calculate Capture Rate.

03
Where does Capture Rate change?

Compare locations, days and periods to find differences worth investigating further.

TALK TO US

Let’s look at your locations.

Tell us what you want to measure or understand, and we can determine what is relevant for your locations.

A short conversation. No obligation.

Transforming Visitor Data
into Business Success

For over 30 years, CountMatters has defined the standard in visitor analytics.
As the original innovators of people counting, we transform foot traffic into business intelligence.



 
 
700+
customers using our solutions
100k+
installations
 
30 Years+
Decades of actionable visitor insights.
 
Guaranteed Satisfaction
Your success is our goal

 

Transforming Visitor Data
into Business Success

For over 30 years, CountMatters has defined the standard in visitor analytics.
As the original innovators of people counting, we transform foot traffic into business intelligence.



 
 
700+
customers using our solutions
100k+
installations
 
30 Years+
Decades of actionable visitor insights.
 
Guaranteed Satisfaction
Your success is our goal