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CONVERSION RATE

How many visits turn into purchases?

Combine visitor counts with transaction data to see what share of visits result in a transaction.

Measure Conversion Rate

Track changes over time

Compare periods and locations

Transforming Visitor Data
into Business Success

For over 30 years, CountMatters has defined the standard in visitor analytics.
As the original innovators of people counting, we transform foot traffic into business intelligence.



 
 
700+
customers using our solutions
100k+
installations
 
30 Years+
Decades of actionable visitor insights.
 
Guaranteed Satisfaction
Your success is our goal

 

Transforming Visitor Data
into Business Success

For over 30 years, CountMatters has defined the standard in visitor analytics.
As the original innovators of people counting, we transform foot traffic into business intelligence.



 
 
700+
customers using our solutions
100k+
installations
 
30 Years+
Decades of actionable visitor insights.
 
Guaranteed Satisfaction
Your success is our goal

 

Transforming Visitor Data
into Business Success

For over 30 years, CountMatters has defined the standard in visitor analytics.
As the original innovators of people counting, we transform foot traffic into business intelligence.



 
 
700+
customers using our solutions
100k+
installations
 
30 Years+
Decades of actionable visitor insights.
 
Guaranteed Satisfaction
Your success is our goal

 

Transforming Visitor Data
into Business Success

For over 30 years, CountMatters has defined the standard in visitor analytics.
As the original innovators of people counting, we transform foot traffic into business intelligence.



 
 
700+
customers using our solutions
100k+
installations
 
30 Years+
Decades of actionable visitor insights.
 
Guaranteed Satisfaction
Your success is our goal

 

ELEVATE YOUR BUSINESS

We’ve been here from the beginning, we’re here today, and we’re here to stay.
Let’s turn your visitor data into smarter business decisions.
WHAT YOU CAN MEASURE

See how many visits result in transactions.

Track Conversion Rate throughout the day, compare periods and locations, and see the visits and transactions behind the percentage.

TODAY’S RESULT

Conversion Rate and the numbers behind it.

TODAY
CONVERSION RATE
7.1% ↑ 0.8 pp

vs. previous week

01 VISITS 12 482
02 TRANSACTIONS 892
THROUGH THE DAY

See when Conversion Rate changes.

HIGHEST 9.2% at 18:00
01
COMPARE PERIODS

See how Conversion Rate develops over time.

Week 1 6.3%
Week 2 6.6%
Week 3 6.8%
This week 7.1%

In this example, Conversion Rate is 0.8 percentage points higher than in Week 1.

02
COMPARE LOCATIONS

See the differences between locations.

Oslo City 14 840 visits
TRANSACTIONS 1 202
CONVERSION RATE 8.1%
Bergen Storsenter 12 320 visits
TRANSACTIONS 899
CONVERSION RATE 7.3%
Stavanger Sentrum 10 760 visits
TRANSACTIONS 710
CONVERSION RATE 6.6%
Trondheim Torg 9 880 visits
TRANSACTIONS 593
CONVERSION RATE 6.0%
FROM VISITS TO TRANSACTIONS

More visits do not automatically mean more purchases.

Visit counts show how many visits occurred. Transactions show how many purchases were recorded. Conversion Rate shows the relationship between the two.

01
PERIOD A

The baseline.

VISITS 10 000 BASELINE
TRANSACTIONS 700 BASELINE
CONVERSION RATE 7.0% 700 ÷ 10 000

The reference point for seeing what happens when visits or transactions change.

02
PERIOD B

More traffic. Same number of purchases.

VISITS 13 000 ↑ 30%
TRANSACTIONS 700 0%
CONVERSION RATE 5.4% ↓ 1.6 pp

Visits rise by 30%, but transactions do not. A larger share of the traffic therefore leaves without purchasing.

03
PERIOD C

Nearly the same traffic. More purchases.

VISITS 10 100 ↑ 1%
TRANSACTIONS 859 ↑ 23%
CONVERSION RATE 8.5% ↑ 1.5 pp

Visits remain nearly unchanged while transactions rise by 23%. A larger share of visits therefore results in a purchase.

04
SEE THE RELATIONSHIP — NOT JUST THE VOLUME Conversion Rate shows whether visits are actually turning into transactions.

You can see when the relationship changes. Understanding why it changes requires Conversion Rate to be viewed with additional context.

FROM COMPARISON TO PATTERN

See where Conversion Rate differs.

Compare Conversion Rate across hours, days and locations. This shows where and when the relationship between visits and transactions changes — and which differences are worth investigating further.

THROUGH THE DAY

Same day. Different Conversion Rate.

Today
See when differences appear

In this example, Conversion Rate is higher in the evening than earlier in the day.

THROUGH THE WEEK

See how Conversion Rate varies from day to day.

This week
Friday has the highest Conversion Rate in this period

In this example, Conversion Rate is 8.4% on Friday. That shows when the difference occurs — not why.

ACROSS LOCATIONS

Same KPI. Different results.

This week
LOCATION VISITS TRANSACTIONS CONVERSION RATE
Oslo City 14 840 1 202
8.1%
Bergen Storsenter 12 320 899
7.3%
Stavanger Sentrum 10 760 710
6.6%
Trondheim Torg 9 880 593
6.0%
Compare the relationship — not just the volume

Locations with different visit volumes can have very different Conversion Rates. Look at visits, transactions and the percentage together.

FROM VISITS TO TRANSACTIONS

How many visits result in a purchase?

Combine visit and transaction data to measure Conversion Rate. See how it changes over time and across locations — and where it is worth looking more closely.

01
Measure Conversion Rate

See what share of visits result in a recorded transaction.

02
Compare over time

Track Conversion Rate across hours, days and periods.

03
Compare locations

See where Conversion Rate differs and which locations are worth investigating further.

TALK TO US

Let’s look at your locations.

Tell us how you measure visits and transactions today. We can look at how Conversion Rate can be used across your locations.

A short conversation. No obligation.

Transforming Visitor Data
into Business Success

For over 30 years, CountMatters has defined the standard in visitor analytics.
As the original innovators of people counting, we transform foot traffic into business intelligence.



 
 
700+
customers using our solutions
100k+
installations
 
30 Years+
Decades of actionable visitor insights.
 
Guaranteed Satisfaction
Your success is our goal

 

Transforming Visitor Data
into Business Success

For over 30 years, CountMatters has defined the standard in visitor analytics.
As the original innovators of people counting, we transform foot traffic into business intelligence.



 
 
700+
customers using our solutions
100k+
installations
 
30 Years+
Decades of actionable visitor insights.
 
Guaranteed Satisfaction
Your success is our goal