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DWELL TIME

How long do visitors stay?

Measure how long visitors spend at your location — and see how dwell time varies throughout the day and over time.

Measure dwell time
See variations throughout the day
Track changes over time
Average dwell time
28 min
↑ +12% vs. previous week
Dwell time through the day

Transforming Visitor Data
into Business Success

For over 30 years, CountMatters has defined the standard in visitor analytics.
As the original innovators of people counting, we transform foot traffic into business intelligence.



 
 
700+
customers using our solutions
100k+
installations
 
30 Years+
Decades of actionable visitor insights.
 
Guaranteed Satisfaction
Your success is our goal

 

Transforming Visitor Data
into Business Success

For over 30 years, CountMatters has defined the standard in visitor analytics.
As the original innovators of people counting, we transform foot traffic into business intelligence.



 
 
700+
customers using our solutions
100k+
installations
 
30 Years+
Decades of actionable visitor insights.
 
Guaranteed Satisfaction
Your success is our goal

 

Transforming Visitor Data
into Business Success

For over 30 years, CountMatters has defined the standard in visitor analytics.
As the original innovators of people counting, we transform foot traffic into business intelligence.



 
 
700+
customers using our solutions
100k+
installations
 
30 Years+
Decades of actionable visitor insights.
 
Guaranteed Satisfaction
Your success is our goal

 

Transforming Visitor Data
into Business Success

For over 30 years, CountMatters has defined the standard in visitor analytics.
As the original innovators of people counting, we transform foot traffic into business intelligence.



 
 
700+
customers using our solutions
100k+
installations
 
30 Years+
Decades of actionable visitor insights.
 
Guaranteed Satisfaction
Your success is our goal

 

ELEVATE YOUR BUSINESS

We’ve been here from the beginning, we’re here today, and we’re here to stay.
Let’s turn your visitor data into smarter business decisions.
WHAT YOU CAN MEASURE

See how long visitors stay.

Track dwell time throughout the day, see how visits are distributed by duration and compare dwell time across periods and locations.

AVERAGE DWELL TIME Today
28 min
↑ +12% vs. previous week
Median 24 min
Highest dwell time 18:00
THROUGH THE DAY

See how dwell time varies.

Minutes
DISTRIBUTION

How long do visits last?

0–10 min 18%
10–30 min 37%
30–60 min 32%
60+ min 13%

The average alone does not show how visits are distributed by duration.

COMPARE LOCATIONS

Compare dwell time across locations.

This week
Oslo City Highest
38 min
Bergen Storsenter
34 min
Stavanger Sentrum
31 min
Trondheim Torg
27 min
FROM VISITS TO DURATION

Almost the same number of visits. Different dwell time.

Two locations can have almost the same number of visits but very different dwell times. Dwell Time reveals the difference that visit volume alone does not show.

SAME PERIOD Two locations
LOCATION A

Oslo City

LOCATION B

Bergen Storsenter

01
Visits in the period
4 820
4 790

The difference in visit volume is small.

02
Average Dwell Time per visit
18 min
37 min

Dwell time is more than twice as long at location B.

03
Visits by duration share of visits
0–15 min 42%
15–30 min 38%
30+ min 20%
0–15 min 17%
15–30 min 31%
30+ min 52%

At location B, more than half of visits last longer than 30 minutes.

04
VISITS + DWELL TIME Visit volume shows how many came. Dwell Time shows how long the visits lasted.
4 820 18 min
VS.
4 790 37 min
START WITH WHAT YOU NEED TO UNDERSTAND

How long do visits last?

Tell us what you measure today and what you want to understand about dwell time. We’ll help determine how Dwell Time can add context to your visitor data.

01
How long do visits last?

Measure average dwell time and see how visits are distributed by duration.

02
When does dwell time change?

Compare hours and days of the week to see when dwell time is higher, lower or changing.

03
How does dwell time develop over time?

Compare periods and locations to see differences and development over time.

TALK TO US

Let’s look at your locations.

Tell us what you want to measure or understand about dwell time, and we can determine what is relevant for your locations.

A short conversation. No obligation.

Transforming Visitor Data
into Business Success

For over 30 years, CountMatters has defined the standard in visitor analytics.
As the original innovators of people counting, we transform foot traffic into business intelligence.



 
 
700+
customers using our solutions
100k+
installations
 
30 Years+
Decades of actionable visitor insights.
 
Guaranteed Satisfaction
Your success is our goal

 

Transforming Visitor Data
into Business Success

For over 30 years, CountMatters has defined the standard in visitor analytics.
As the original innovators of people counting, we transform foot traffic into business intelligence.



 
 
700+
customers using our solutions
100k+
installations
 
30 Years+
Decades of actionable visitor insights.
 
Guaranteed Satisfaction
Your success is our goal