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PASSER-BY

Know how many people pass your store.

Measure traffic outside your store, see how it changes throughout the day and compare it with how many people actually enter.

Passers-by 12,482 per day
Visits 1,743 per day
Capture Rate 14% ▲ +2%
Talk to CountMatters Explore passer-by traffic
MEASURE THE TRAFFIC OUTSIDE

See how much opportunity passes your door.

Track how many people pass by, when traffic is highest and how it changes across days and periods.

PASSERS-BY TODAY
12,482
▲ 8.4% vs previous week
Peak hour 17:00–18:00
Peak-hour traffic 1,426

Traffic through the day

Traffic through the week

78,321
▲ 12% vs previous week

Compare periods

+8.4% vs previous period
This period Previous period

Passers-by vs. visitors

14% Capture Rate
Visitors 1,743
Passers-by 12,482
THE NEXT QUESTION

How much of the traffic outside becomes visits?

Combine passer-by traffic with visitor counts to calculate Capture Rate — the share of traffic outside that actually enters.

PASSERS-BY 12,482
VISITORS 1,743
CAPTURE RATE 14%
Explore Capture Rate
PUT THE CHANGE IN CONTEXT

The same change in visits can tell a different story outside.

Visitor numbers show whether more or fewer people enter. Passer-by traffic shows whether the opportunity outside changed at the same time. See both together to know which question to investigate next.

PASSERS-BY ↓ 12%
VISITORS ↓ 10%

Fewer visits. Less traffic outside.

Visits are down 10% while passer-by traffic is down 12%. The available traffic outside has also declined.

CHECK CAPTURE RATE
PASSERS-BY ↑ 20%
VISITORS ↓ 5%

Fewer visits. More traffic outside.

Passer-by traffic is up 20% while visits are down 5%. A smaller share of the available traffic is therefore entering — a clear signal to investigate Capture Rate.

PASSERS-BY ↑ 28%
VISITORS ↑ 32%

More visits. More traffic outside.

Visits are up 32% while passer-by traffic is up 28%. Both are moving in the same direction — and Capture Rate can show whether the store is also capturing a larger share of the opportunity.

THE IMPORTANT DISTINCTION

Visitor numbers show the change. Passer-by traffic puts it in context.

View outside traffic and visits together to distinguish between changes in available traffic and changes in the share that actually enters.

SEE THE TRAFFIC. UNDERSTAND THE VISITS.
FROM OUTSIDE TRAFFIC TO CAPTURE RATE

See how much of the opportunity outside becomes visits.

Passer-by traffic shows how many people move past your location. Entries show how many come inside. Put them together to track Capture Rate — and see whether you are capturing a larger or smaller share of the available traffic over time.

01 PASSERS-BY
12,482 per day

Available traffic outside

02 ENTRIES
1,743 per day

People who actually enter

03 CAPTURE RATE
Share that enters

The relationship between available traffic outside and actual visits.

TRACK THE CHANGE

See whether you are capturing more or less of the opportunity.

Track Capture Rate over time and compare periods or locations to see where the relationship between outside traffic and actual visits is changing.

PASSER-BY TRAFFIC +28% compared with last week
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How Capture Rate is calculated. Entries as a share of passer-by traffic.
Entries 1,743
Passers-by 12,482
Capture Rate 14%
START WITH THE TRAFFIC OUTSIDE

How much of the opportunity outside are you capturing?

Tell us what you measure today and what you want to understand about the traffic outside your locations. We’ll help clarify how passer-by traffic and Capture Rate can give you a better view of the opportunity.

01
How much traffic is outside?

Measure how many people pass by and see how traffic varies throughout the day and over time.

02
What sits behind the change in visits?

View visits and passer-by traffic together to distinguish between changes in outside traffic and changes in the share that enters.

03
What share actually enters?

Track Capture Rate over time and see whether you are capturing a larger or smaller share of the available traffic.

START THE CONVERSATION

Let’s look at your locations.

Tell us what you already measure and the questions you have about the traffic outside. Then we can look at where Passer-by and Capture Rate can add relevant insight.

A short conversation. No obligation.

Transforming Visitor Data
into Business Success

For over 30 years, CountMatters has defined the standard in visitor analytics.
As the original innovators of people counting, we transform foot traffic into business intelligence.



 
 
700+
customers using our solutions
100k+
installations
 
30 Years+
Decades of actionable visitor insights.
 
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Your success is our goal