ABOUT COUNTMATTERS
For more than 30 years, we have developed how visits in physical environments are measured and understood.
CountMatters started with people counting: reliably measuring how many visitors come and go. Since then, we have built from counting to analytics and additional context around visitor numbers.
Today, we bring this together in CaaS (Counting as a Service): our model for delivering visitor data as an ongoing service.
Visitor counts are the foundation. From there, organisations can analyse what is changing and add more context when they need it.
The development of CountMatters can be described in three layers. People Counting answers how many visitors come. Footfall Analytics shows how visitor traffic changes across periods and locations. Visitor Intelligence adds more context around that traffic.
Visitor traffic is not measured in a laboratory. Every location has its own entrances, traffic patterns and physical conditions.
Our experience comes from measurement across many types of physical environments. It has given us practical knowledge of how visitor data is established and used under different conditions.
We measure what happens in a physical environment — not who an individual visitor is.
Privacy is part of how CountMatters works with visitor data. Data is used to understand visitor counts and patterns at an aggregated level, without needing to identify individuals.
A European company with people who develop, deliver and support visitor data for our customers.
Behind the technology is a team responsible for product, development, delivery, sales and customer success. We work across European markets with a particular focus on the Nordics and Germany.
Tell us what you measure today, what you want to understand, and which physical environments are involved. We can start from there.
Visits, entries and exits, presence or other visitor data.
For example, trends over time, differences between locations or changes in visitor traffic.
Tell us which locations, environments and decisions the visitor data needs to support.
Tell us briefly what you want to measure or understand, and we’ll get in touch.
A short conversation. No obligation.
For over 30 years, CountMatters has defined the standard in visitor analytics.
As the original innovators of people counting, we transform foot traffic into business intelligence.
