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AI-Powered People Counting & Visitor Analytics

See the impact of visitor behaviour — on sales, staffing and your bottom line.
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30+ YEARS OF ACTIONABLE INSIGHTS

Holme Gaard Værk-1
Grindsted Handel
Dansk - Vi klær familien på
Skousen
KLP-1
Steen & Strøm-1
BabySam
ECE-1
Hummel
NewYorker
Tic-1
Momu Moesgaard Museum
Nyborg Bibliotek-1
Nic. Christiansen Gruppen
Bloms Butikker-1
MEC-1
Tarm HAndelsforening
Sportmaster - Vild med sport
Bjørklund Lykkesmed
Hobbii

WHY ACCURATE PEOPLE COUNTING MATTERS

Good decisions need numbers you can trust. That means measuring the same way, every time — across locations.

WHAT IS MEASURED

  • People going in and out: Counted at fixed entrances and zones.
  • How people move inside: See how visitors move between areas.
  • How many are inside: Know how many people are in a space at any time.

WHY THIS IS HARD IN REAL LIFE

  • Conditions change: Light, reflections, and seasons affect results.
  • Entrances are complex: Multiple doors and open layouts make simple counting unreliable.
  • It has to work every day: Not just in a test — but in daily operations.

WHY OUR NUMBERS HOLD

  • Everything is clearly defined: Entrances and zones are set up the same way every time.
  • Data stays consistent: You can compare across locations and time.
  • Built for real environments: Works in places with many entrances and constant movement.
  • Privacy is built in: No faces. No personal data. Only anonymous counts.

HOW THE MEASUREMENT WORKS

A structured approach that ensures stable, comparable data over time.

  1. 01
    CAPTURE
    Movement is captured at entrances and in defined zones using clearly defined thresholds.
  2. 02
    STANDARDIZE
    Data is normalized and validated to ensure consistent definitions and KPIs across sites.
  3. 03
    CONTROL & INSIGHT
    Results are presented with full traceability, so decisions can be made on a stable, defensible basis.

WHAT PEOPLE COUNTING ENABLES

When measurement is consistent, decisions become measurable — and easier to improve.

Optimize staffing with real demand data

Plan operations from verified visitor flow patterns — not assumptions.

  • Schedule around hourly and weekly peaks
  • Reduce over- and understaffing
  • Support more predictable operations

Improve layout using movement patterns

See how visitors move between entrances, zones, and key areas.

  • Identify bottlenecks and low-performing zones
  • Prioritize changes where visitor flow actually occurs
  • Validate impact with before/after comparisons

Measure marketing impact on physical visits

Connect campaigns to real-world visits across locations.

  • Track visit lift by campaign period
  • Compare locations using the same methodology
  • Document performance with robust numbers

Understand capture and conversion rates

Use footfall as the foundation for conversion measurement.

  • Combine footfall with transaction or sales data
  • Track performance by store, region, and period
  • Pinpoint where conversion actually drops

Monitor capacity measurement in real time

Maintain visibility into capacity and safety when it matters.

  • Real-time insight into in/out and presence
  • Support thresholds and operational routines
  • Reduce risk during peak load

Compare performance across locations

Normalized data enables benchmarking you can trust.

  • Compare day/week/year using consistent principles
  • Create a stable basis for KPIs and reporting
  • Support portfolio-level decisions with confidence

USE CASES

Different environments, same problem: without reliable numbers, decisions are still based on guesswork.

  • Most purchases happen in a small share of opening hours — knowing which hours matter most is key for staffing and planning.
  • Small layout changes can shift visitor flow patterns more than expected — data helps you validate decisions.
  • Visitor flow affects both experience and operations — understanding natural movement patterns helps you plan better.
  • Knowing dwell areas helps you place staff, signage, and activations where they’ll have impact.
  • Peak times vary more than they appear — accurate patterns reduce both idle time and stress on staff.
  • Data helps balance service quality with operational cost, especially during unpredictable surges.
  • Pedestrian patterns shift with weather, time of day, and events — real-time insights help keep spaces comfortable and safe.
  • Understanding how people use an area supports better design and resource allocation.
  • Footfall varies by entrance, floor, and corridor — insights help you improve tenant mix and leasing decisions.
  • Knowing how spaces are actually used supports smarter upgrades and planning.

PRIVACY BY DESIGN

Measure visitor flow and capacity measurement without collecting personal data. No faces. No identifiers. Anonymous counting — with GDPR built into the architecture.

  • No facial recognition
  • No biometric storage
  • Anonymous counting only
  • GDPR by design
  • On-device anonymisation
  • EU/EEA hosting

FAQ

Straight answers on technology, privacy, accuracy, and rollout.

DEPLOYMENT ROADMAP IN 5 STEPS

We follow a documented deployment process that delivers fast value and seamless integration.

1

Sales handover

Goals, needs, and agreements are transferred to Customer Success.

2

Onboarding & setup

Installation, localization, and documentation.

3

Platform activation

Access to dashboards, real-time data, and integrations.

4

Customer Success

Follow-up, training, and ongoing support.

5

Operations & maintenance

Technical support, DevOps monitoring, and service.

We are very satisfied with the staff planning tool, it has already helped us achieve efficient planning and increased revenue.

Helge Bjørklund

Founder and Partner, BJØRKLUND chain

CountMatters really wanted to understand our needs and I can only say that the daily support and delivery from CountMatters is unmatched. We as customers are taken very seriously and the support is proactive and immediate.

Niklas Holz

International Business Developer, Søstrene Grenes Import A/S

I am very satisfied with the Xperio portal. The dashboard provides a comprehensive view of how the stores are performing and I can immediately see which stores are doing best. In addition, I can easily compare and analyze data by day, week, month, or year.

Torstein Heldal

Center Manager, Oslo S and Østbanehallen

I think it works very well, CountMatters always provides quick service and responds quickly. The Xperio platform is also easy to use.

Hanna Svenaeus

Administrative Manager, Ragde Eiendom

No matter how big or small the task is, CountMatters always responds quickly and is eager to help. I am very satisfied with CountMatters and the services they offer so we can monitor and work with our visitor data on a daily basis.

Sigve Mydland

Center Manager, Herbarium Shopping Center

We have a good cooperation with CountMatters, which offers flexible solutions and personal service.

Göran Kirsch

Head of Security, Skansen, Stockholm

In my role as responsible for statistics, these visitor counters are an invaluable help and the CountMatters visitor counter is easy to use.

Malin Johansson

Librarian, TÄBY LIBRARY, Stockholm

We are satisfied. It has been running smoothly and consistently with CountMatters.

Thomas Hallin

Librarian, TÄBY LIBRARY

We are very satisfied with CountMatters support – Mr. Chaghouani and his team are very easy to work with and have largely adapted to our requirements. Criticism is received without hard feelings and they always try to find practical solutions to our problems.

Christine Glasow

Center Management, Seemaxx Outlet Center Radolfzell

Short communication paths and response times. CountMatters way of working is pragmatic and goal-oriented. They always support us in finding quick solutions to our tasks. I would especially like to highlight CountMatters innovative capabilities in this regard.

Björn Küster

Project Manager, ECE Projektmanagement G.m.b.H & Co. KG

CountMatters support team can solve problems quickly. Xperio Software is convenient and easy to use. Able to see real-time data on the number of people who enter Fashion Island. Feeling confident with the accuracy rate, +95% in the accuracy test every quarter. Overall, the counting solution from CountMatters is a very useful system for the Marketing Team to analyze the behavior of our customers.

Pornthep Butrsutthiwong (Duang)

Senior Supervisor – Building Management, Siam Retail Management Co., Ltd (Fashion Island Bangkok)

Transforming Visitor Data
into Business Success

For over 30 years, CountMatters has defined the standard in visitor analytics.
As the original innovators of people counting, we transform foot traffic into business intelligence.



 
 
700+
customers using our solutions
100k+
installations
 
30 Years+
Decades of actionable visitor insights.
 
Guaranteed Satisfaction
Your success is our goal

 

ELEVATE YOUR BUSINESS

We’ve been here from the beginning, we’re here today, and we’re here to stay.
Let’s turn your visitor data into smarter business decisions.
Hero Section - Homepage

Transforming Visitor Data
into Business Success

For over 30 years, CountMatters has defined the standard in visitor analytics.
As the original innovators of people counting, we transform foot traffic into business intelligence.



 
 
700+
customers using our solutions
100k+
installations
 
30 Years+
Decades of actionable visitor insights.
 
Guaranteed Satisfaction
Your success is our goal

 

Transforming Visitor Data
into Business Success

For over 30 years, CountMatters has defined the standard in visitor analytics.
As the original innovators of people counting, we transform foot traffic into business intelligence.



 
 
700+
customers using our solutions
100k+
installations
 
30 Years+
Decades of actionable visitor insights.
 
Guaranteed Satisfaction
Your success is our goal

 

Transforming Visitor Data
into Business Success

For over 30 years, CountMatters has defined the standard in visitor analytics.
As the original innovators of people counting, we transform foot traffic into business intelligence.



 
 
700+
customers using our solutions
100k+
installations
 
30 Years+
Decades of actionable visitor insights.
 
Guaranteed Satisfaction
Your success is our goal

 

ELEVATE YOUR BUSINESS

We’ve been here from the beginning, we’re here today, and we’re here to stay.
Let’s turn your visitor data into smarter business decisions.

Transforming Visitor Data
into Business Success

For over 30 years, CountMatters has defined the standard in visitor analytics.
As the original innovators of people counting, we transform foot traffic into business intelligence.



 
 
700+
customers using our solutions
100k+
installations
 
30 Years+
Decades of actionable visitor insights.
 
Guaranteed Satisfaction
Your success is our goal

 

Transforming Visitor Data
into Business Success

For over 30 years, CountMatters has defined the standard in visitor analytics.
As the original innovators of people counting, we transform foot traffic into business intelligence.



 
 
700+
customers using our solutions
100k+
installations
 
30 Years+
Decades of actionable visitor insights.
 
Guaranteed Satisfaction
Your success is our goal