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Insights that turn visitor data into better decisions: outdoor-pool

Practical perspectives on visitor behaviour, store performance and the decisions that shape better physical spaces.

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Retail

Denmark's Largest Supplier of Outdoor Equipment Partners with CountMatters

IMAS Group is expanding its customer base in Denmark by adding Spejder Sport to the list of Xperio users (IMAS analytics platform). Spider Sport is looking to improve the efficiency of its daily operations by combining sales and footfall data in 21 of its nationwide stores. Spejder Sport will use IMAS Group's flexible people counting system to collect data about visitor behavior and combine it with sales data to optimize store performance. The stores can, for example, use the conversion rate to

2 min read

Every Visitor Counts
Visitor Analytics

Visitor Data in Cities: Mini Series, Part 2

IMAS Groups second edition on how cities collect and utilise footfall data is here. David Kern Sloth will touch on the basics of the hardware, software, and network expansion possibilities. Check out the first episode on the various types of footfall data that cities can collect.Please contact us to schedule a meeting with one of our experts or read more here on www.imas.net for more information.

1 min read

Visitor Analytics

6 cities to gain insights thanks to footfall data

Six Danish cities have started using the latest WiFi technology combined with people-counting sensors to gain more knowledge about the number of visitors, movement patterns, and demographics.Ringkøbing, Skjern, Tarm, Hvide Sande, Søndervig and Videbæk are all part of Ringkøbing Fjord Handelsråd, located on the west coast of Denmark. The area has a rich stream of tourists visiting every year, enjoying long beaches and beautiful surroundings. Footfall data with WiFi and sensorsTo gain more insight

2 min read

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