Visitor analytics for shopping centres

Understand how people use your shopping centre. .

Measure visitor traffic across entrances, see how it changes over time and understand how different parts of the centre are used.

Traffic Know how many visits the centre has.

Patterns See when and where traffic changes.

Areas See how activity varies across different parts of the centre.

Talk to CountMatters See how it works

30+ years of visitor data

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Visits today 24,820 ▲ +6.8% vs. last Saturday

Entrance traffic

Main entrance +12%

Parking +4%

Transit -3%

Peak period 14:00–16:00 Saturday

People in centre now 1,842

BEYOND THE VISIT TOTAL

The total tells you how busy the centre was. Not how it was used.

Two days can end with almost the same visit total, even when traffic is distributed very differently across entrances and throughout the day.

Measure the total See how many visits the centre had.

Compare the patterns See how traffic is distributed across entrances and periods.

Find the differences See which changes are worth investigating further.

Similar totals can hide very different traffic patterns.

COMPARE TRAFFIC PATTERNS Two Saturdays. Almost the same total.

EXAMPLE

SATURDAY A 42,680 visits

DIFFERENCE 0.6%

SATURDAY B 42,410 visits

Entrance traffic

Saturday A Saturday B

Main entrance Largest difference

15,240

11,080

Parking Higher on B

8,920

12,410

Transit Relatively stable

10,840

10,520

PEAK PERIOD

A 14:00–16:00

B 12:00–14:00

Almost the same total. A different traffic pattern across the centre.

FROM DATA TO QUESTIONS

Use centre traffic to answer better questions.

Visitor data becomes more useful when you can see how traffic develops, where it is distributed and when patterns change.

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VISITS +4.8%

How is centre traffic changing?

Compare days, weeks and seasons to see how total centre traffic develops over time.

TRENDS PERIODS

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ENTRANCE TRAFFIC

Main 42%

Parking 31%

Transit 27%

How is traffic distributed across entrances?

Compare measured entrances to see where traffic is highest and how the distribution changes over time.

ENTRANCES DISTRIBUTION

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CAMPAIGN PERIOD +9.2% vs. comparable period

How did traffic change around the campaign or event?

Compare traffic before, during and after the activity to see which changes were visible over the same period.

MARKETING EVENTS

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PEAK PERIOD 14:00–16:00

When is the centre busiest?

Identify peak hours, busy days and recurring patterns that can support planning and operations.

PEAK TIMES OPERATIONS

Visitor data is the starting point. The value lies in what it helps you see.

FROM ENTRANCE TO CENTRE TO PORTFOLIO

See your entire centre in context.

Compare traffic across entrances, periods, centres and portfolios. This makes it easier to see where patterns change, which locations differ and where to investigate further.

Compare consistently

Use a consistent measurement foundation across entrances, periods and locations.

Find the differences

See which entrances, centres or periods are developing differently from the rest.

Change the level of analysis

Move from an individual entrance to the entire centre or portfolio without losing context.

TRAFFIC OVERVIEW

Portfolio overview

COMPARABLE PERIOD

CENTRES 3

VISITS 1.03M

CHANGE +3.1%

CENTRE	VISITS	CHANGE	PEAK
Centre A	428K	+4.8%	Sat 14:00
Centre B	317K	+1.2%	Sat 13:00
Centre C	284K	-3.1%	Fri 16:00

Compare at the right level — from an individual entrance to the entire portfolio.

The goal is not just to see the total. It is to see where differences appear and what deserves closer investigation.

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VISITS TODAY 24,820 +6.8%

01 MEASURE

People Counting

Know how many visits the centre has.

Measure traffic at entrances and other defined measurement points to establish a reliable data foundation.

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TRAFFIC DEVELOPMENT +4.8%

02 ANALYSE

Footfall Analytics

See how traffic changes.

Compare periods, entrances and locations to see trends, traffic peaks and differences over time.

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MORE CONTEXT

Zones Dwell time Movement

03 ADD CONTEXT

Visitor Intelligence

Understand more about how the centre is used.

Where supported, add zone data, dwell time, movement patterns and relevant business data to give traffic more context.

One data foundation. From counting to analysis to more context.

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PEAK PERIOD Saturday 14:00–16:00

CENTRE & OPERATIONS MANAGEMENT

Plan around when and where traffic is highest.

Use visitor patterns to identify busy periods, compare entrances and support operational planning.

QUESTIONS THE DATA CAN SUPPORT

When are our busiest periods?
Which entrances carry the most traffic?
When and where are traffic patterns changing?

The same data foundation. Different questions. A better basis for decisions across the centre.

START WITH WHAT YOU NEED TO UNDERSTAND

What do you need to understand about how your centre is used?

Tell us what you measure today, how many entrances, areas or centres you manage, and which questions you need better answers to.

Understand traffic

See when visitor traffic changes and how patterns develop over time.

Understand the areas

Compare traffic across measured entrances, areas and centres to see where differences appear.

Add more context

Add dwell time, movement patterns and other relevant signals where you need deeper understanding.

TALK TO US

Let’s look at your centre.

Tell us briefly what you measure today and what you want to understand. Then we can look at which visitor data is relevant.

A short conversation. No obligation.