Insights & Resources

Insights that turn visitor data into better decisions: outdoor-pool

Practical perspectives on visitor behaviour, store performance and the decisions that shape better physical spaces.

Every Visitor CountsPeople. Places. Better decisions.

outdoor-pool

Retail

CountMatters Expands in India — Retail Footfall Analytics at Scale

CountMatters brings customer counter systems and privacy-first footfall analytics to India—faster rollouts, better staffing, and measurable ROI.

13 Jan 20253 min read

Shopping Centres

Fashion Island Scales Customer Counter System for Rail-Driven Footfall

Bangkok’s new rail hub and Pink Line are reshaping shopper flows. See how Fashion Island uses retail footfall analytics to optimize staffing and conversion

13 Jan 20254 min read

Retail

Polestar Spaces: People-Counting Sensors for a Better Showroom

Polestar Spaces use privacy-first people counting sensors from CountMatters to optimize staffing, reduce queues, and improve test-drive conversions across Europe and North America.

13 Jan 20253 min read

Operations

World’s Largest Half Marathon: Visitor Analytics at Göteborgsvarvet

Runners, fans, exhibitors — Göteborgsvarvet is a logistics beast. Here’s how visitor analytics from CountMatters help organizers and exhibitors plan staffing, keep queues moving, and keep everyone safe.

13 Jan 20254 min read

Visitor Analytics

Footfall Analytics: Past, Present, and the Next Leap

From manual clickers to AI, see how footfall analytics evolved, where it stands in 2025, what’s next—and how CountMatters turns visitor flows into decisions.

13 Jan 20254 min read

Retail

Occupancy Monitoring for ICA: Real-Time Limits & Better Service

How ICA stores use real-time occupancy monitoring to protect staff and customers, optimize flow, and align staffing with traffic across the chain.

13 Jan 20253 min read

Retail

Retail Footfall Analytics: From Gut Feeling to Data-Driven Decisions

Use retail footfall analytics to replace gut feeling with data. CountMatters’ sensors and dashboards lift conversion, optimise staffing, and improve tenant reporting.

13 Jan 20255 min read

Retail

Retail Footfall Analytics: Calculate & Lift In-Store Conversion Rate

Learn the in-store conversion rate formula and how people counting sensors + traffic-aware staffing lift sales, cut queues, and protect margins.

13 Jan 20253 min read

Shopping Centres

Footfall Analytics: How a Property Owner Turned Traffic Data into Action

How a Nordic property owner uses people counting sensors and live dashboards to cut queues, right-size staffing, and prove campaign impact.

13 Jan 20254 min read

Visitor Analytics

Søstrene Grene Partners With Countmatters For Visitor Data Analysis

In 2023, Søstrene Grene partnered with IMAS Group to collect and analyze visitor data for all its stores. As the year concludes, we spoke with Niklas Holz at Søstrene Grene, who emphasized, "We, as customers, are taken very seriously, and the support is proactive, positive, and always swift."Discover how IMAS Group and Søstrene Grene have built a close collaboration, successfully managing the visitor data of the stores.It all began with Søstrene Grene wanting to determine if they had the best-av

13 Jan 20252 min read

For retail teams

Put store traffic in context.

Explore how visitor data supports a clearer view of store activity, comparisons and commercial performance.

Explore retail analytics

For shopping centre teams

Understand the bigger picture.

Explore visitor patterns across your centre and build a consistent basis for operational decisions.

Discover shopping centre solutions

What do you want to understand?

Tell us about your locations and the decisions you want better visitor data for.

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